One of the cheapest yet most effective forms of print advertising is postcard printing. Similar to flyers, brochures, business cards, banners, letterheads, and rack cards, postcards are printed materials that leave a lasting impression to customers. Unlike digital ads which can only be seen onscreen, postcards can be held and felt, making the experience more memorable. This not only leaves a great first impression to customers, but it also boosts brand recall and the material can be kept for future reference.
You can distribute postcards to potential and existing customers by physically handing them out to people or by mailing them. Put together your own mailing list or take advantage of the Every Door Direct Mail (EDDM) service offered by some printing companies. For the latter, the printing company will work with the USPS so that you can send out mailers to every door within a specific zip code. Or, you can narrow down the addresses based on demographic, age group, or household size.
Now, when it comes to the process of postcard printing, you want to make sure that customers will be impressed once they receive the actual card. This is where full color printing comes in. There are companies that promise to print postcards using the best in color match technology. Check the reviews or ask for sample prints so that you can see for yourself how the postcards will look. Pay close attention to details such as the resolution, the brightness of the print, and the contrast and vividness of colors. The material used is also important. Check on the thickness and paper stock, as well as the finish of the print.
By keeping a close eye on the tiniest details of postcard printing, you can make sure that your customers will receive only the best quality cards possible.