If you’re a business owner, you are missing out on a lot of marketing benefits if you have not tried EDDM postcard printing yet. With Every Door Direct Mail, a printing company that works with the United States Postal Service can print flyers, brochures, and EDDM postcards for you. You don’t even have to put together your own mailing list. Simply choose a zip code, demographic, income bracket, age bracket, or any other classification that fits your marketing needs – then the postcard printing company will handle the rest of the work for you. Aside from being hassle-free, this type of marketing is cheap and effective.
Types of Businesses Suited for EDDM Marketing
Now, which types of businesses can benefit from mailing out EDDM cards? Here’s a quick list:
Everyone living within a five-mile radius of your restaurant, bakeshop, coffeeshop, diner, or food truck is a possible customer. If you’re in the food business, sending out EDDM cards to every door near your place of operations is the simplest way of attracting customers. They would know that your business exists, where you are located, what type of food you offer, your operating hours, and prices.
- Real Estate Firms
Instead of sending out EDDM cards to every door within the five-mile radius of your real estate firm, you might want to narrow down your target market by demographic. Those on the higher income bracket might find themselves in need of a house to buy or rent, so send your postcard printing marketing message directly to them.
- Medical Service Providers
Every household will find the need for medical services at one point or another, so you can use the door-to-door marketing approach for this.
Aside from these three, those who are operating local businesses can benefit from direct mail marketing. If you own a barbershop, dry cleaning, retail store, home cleaning services, auto dealership, plumbing services – direct mail print advertising is a must-try.