If you are a business owner, you might find the idea of launching a full blast print marketing campaign that includes postcard printing intimidating. Some might feel that digital is the only way to go. In the same vein, others may find printed marketing materials to be ineffective. There are also those who are simply not familiar with the options available for print marketing, so they’d rather not deal with it at all. But what if there is a way to make the entire process simple? The best thing to try is EDDM postcard printing. EDDM stands for Every Door Direct Mail and it is a practically hands-free way to get the message out to your customers using printed marketing materials. The process is made hassle-free because the United States Postal Service (USPS) is involved.
Here’s a brief overview of the process involved in marketing through EDDM postcards:
- You look for a company offering EEDM services.
There are printing companies that work with the USPS and offer EDDM as a service. The company does the “dirty work” for you – starting from bundle wrapping your EDDM postcards in stacks to making sure that the requirements of the USPS are followed to the letter.
- You choose from the available templates and finalize the design.
The good thing about working with a printing company that offers EDDM services is that they have ready-made templates that you can choose from. Based on your marketing message, you can select a template with a design that fits what the USPS requires – from the size of the card to the thickness of the paper.
- You choose which zip code or demographic to send your EDDM cards to.
Another advantage of EDDM marketing is that you don’t have to put together your own mailing list. You can choose a zip code, a demographic, an age or income bracket, etc. The final task of the printing company is to take care of the USPS paperwork, then they will mail out your marketing materials for you!
The only thing left for you to do is wait for feedback from your customers. With this simplified EDDM postcard printing process, you can effectively send your marketing message to your targeted demographic.