When it comes to marketing, you might think that digital is the way to go. Although gains may be earned by this type of advertising, there is still something about old fashioned printed advertising materials such as EDDM postcard printing that appeal to most target markets. Since it’s tangible, people can hold actual cards, postcards, flyers or brochures instead of just looking at a layout on screen. Information is better retained when it is printed on paper, and it makes for a longer-lasting impression.
Why Use Direct Mail Marketing?
With options like an Every Door Direct Mail or EDDM campaign, you can send a postcard, for example, to every address within a five-mile radius of your business location. If you’re a restaurant owner, postcard printing enables you to send one card to every address near your food establishment. This is a great way to attract customers. Not convinced yet? Here are the top three reasons why you should go for direct mail marketing:
- It’s cheap and hassle-free.
At less than a dollar per piece, you can order a couple of thousand cards that you can mail out to every address within a zip code. If your target market is a bit more targeted, you can choose a demographic based on age, income bracket, or household size. Postcard printing as a form of print advertising is not just cheap, but it’s also hassle-free. Since the printing company will work with the United States Postal Service, there is no need for you to go through the tedious process of putting together a mailing list of prospective customers.
- It’s effortless.
Aside from having a ready-made mailing list, you also don’t have to go through the USPS-required paperwork – the printing company takes care of that for you. There’s also no need to do a literal heavy lifting. Once you’re done choosing the design, paper size and thickness, and the route, the printing company will take care of the rest of the process.
- It delivers results.
Sending out physical postcards and other printed materials enhances name recall. Since it’s cheap, you do not have to wait for a long time before getting your return of investment. As long as your postcards are well-designed with a perfectly placed call of action, it will deliver results. Whatever your marketing goals are, you can rely on EDDM cards and direct mailing in general to effectively send out your marketing message to your target audience.