Promote Your Business through Magazine Printing

Before the age of the Internet, entrepreneurs had to rely on stapled catalog printing, newspaper ads, flyers, TV or radio ads to spread the word about their brand. These days, TV and radio ads are so expensive and do not reach out to your target market. Printed promotional materials are still there, but online advertisement has taken over. Fortunately, the market is still open for printed promotional materials like magazines, flyers, brochures and business cards.

As an entrepreneur, you need to know how to use such printed promotional materials to spread the word about your business. Let’s say that you have chosen to distribute magazines to your clients as a way to promote your brand. How can this help you reach your advertising goals? Take a look at the following list:
• Through magazines, you have a bigger space to tell the world about your company, products and services.
Brochures and flyers have a smaller space so magazines give you more leeway to tell readers about your company as well as the products and services that you offer.

• Those who still love to read physical books and newspapers will find your magazine a novelty.
Through magazine printing, those who still love reading physical books instead of e-books, and actual newspapers instead of news sites, will find receiving your magazine a novel experience. This is something that they will remember and make your brand stand out.

• There are many printing companies that specialize in creating magazines, so you can easily distribute them to your target market.
Budget-wise, you should have no problems because there are many companies which specialize in multi-page brochure printing. When looking for one, make a comparison of the rates offered by different companies, and see to it that you will not be disappointed with the quality of print and paper once you receive the actual magazines.

Establish Who You are as a Brand with Letterhead Printing

If you think that letterhead printing is an obsolete method of promoting your business, think again. Even with today’s business environment where everything is digital and electronic, it still pays to establish a letterhead that will set your brand apart from the rest. Use it as part of your print promotional campaign and you can reap the rewards later on.

Now, what exactly is the definition of a letterhead? It’s the heading at the top of stationery which usually consists of a name, address and logo or corporate design. Some letterheads even have background patterns. These days, you can use letterheads not just in printed material but also when composing e-mail messages to make the communication a lot more formal.

When looking for a company to do the letterhead printing for you, there are a few things that you need to take into consideration like:
• The quality of print
At companies like, items like letterheads are printed using full color HD printing technology. Poorly printed promotional materials like stationery with letterheads or brochures will not give a good image of your company at all, so look for good quality print.

• The size type of paper used
Paper with letterheads from comes in three sizes: 8.5” x 11”, 11” x 14”, and 11” x 17”. The paper options are textured linen or smooth.

• The layout of the letterhead
The layout of the letterhead should be professionally designed. Its overall look should project the image that you would like to have as a company.

Through letterhead printing, you can easily establish who you are as a brand.

What You Need to Know about Direct Mail Postcard Printing

Direct mail postcard printing may be traditional, but it is one of the oldest advertising techniques in the book. Mailing out postcards is fun and cool because, in the world of e-mail and social media, nobody actually sends out anything in the mail anymore, do they? Aside from the vintage-cool factor of sending out direct postcard mailers, they’re also an excellent way to deliver a message to your target market.

If you’re not yet convinced about the viability of using direct mail postcard printing to advertise your business, take a look at its many advantages:
• Postcard printing is cheap and effective.
At companies like, you can have 100 4” x 6” postcards printed out for just $19! There are many sizes and quantities available, making it a really affordable way to spread the message about your company, products or services.

• It will get you noticed.
Again, we live in a social media obsessed world so nobody receives letters in the mail anymore. When you send out a postcard with an eye catching design, a cool vibe and a lasting message in it, your brand name will definitely be embedded in the minds of your customers.

• They are easily read.
Another problem with today’s obsession about everything online is that people have very short attention spans. Postcards have just-the-right amount of space to put everything you want to say in – be it info about a new product or an update about your company. Since postcards have short messages, you can rest assured that people will read them first before setting them aside.

• There are many companies specializing in printing out postcards.
Finally, there are many printing companies like that specialize in direct mail postcard printing. With more than ten sizes to choose from, thick 16-pt. paper available, 24-hour printing services and next day shipping, you can have cool postcards printed out so that you can send them through mail to your clients and customers.

Copywriting Tips for Brochure Printing

Brochure printing should definitely be part of your brand’s print advertising campaign – but not all brochures are created equal. As compared to one-page flyers or business cards, you have a lot of space to include more information about your companies, products and services when printing out a brochure. But people these days get bored with all-text published materials, so your words need to immediately grab attention, and the design should be equally eye catching.

For this, we have put together a list of the most important tips to remember when writing copy for brochures:
• Make sure that the copy on the brochure tells a story.
Since trifold brochure printing jobs involve a bigger space to put your text and images in, you need to make sure that the way the copy is written is that it tells a good story. Let’s say that you are introducing a new product in your line-up. When having a brochure made, see to it that the copy tells the story of how you came up with the design, what makes it different from the items you already have, and how it will benefit customers. An interesting, well-written copy will turn your brochure into a keeper instead of paper that people just automatically throws away.

• The copy should have the right tone of voice.
What’s your target market? If it’s tweens who you are selling body care products to, use a language that they can easily relate to. For this, a ‘trendy’ tone of voice works. Otherwise, if you’re a law firm with more conservative, older clients, you should definitely use the professional tone of voice – although it still should be active and not monotonous at all.

• The information should be objective and factual.
Naturally, the information included in your brochure should be objective and factual. Even if your goal is to sell, you should not make any false claims when writing the copy for your brochure.

• The end pages should have a call to action phrase.
Lastly, when writing the copy for your brochure printing project, make sure that there is a call to action at the end pages. Do you want them to visit your website? Buy your product? Call your office for inquiries? By keeping these tips in mind, you can have an effective copy written and printed out on your company’s brochure.

Things to Remember after Printing Out Your Business Cards Online

What are the benefits of getting the services of a business cards online printing company? Through sites like, you can simply place an order online then have the cards delivered straight to your office. Since there are no middlemen, you have the advantage price-wise when ordering from online companies. There are also plenty of options to choose from when it comes to paper type, size, quantity and design.

Now, what happens after you finish printing out the print full color business cards online? A business card that’s simply sitting in your desk would be of no use in networking, so you need to make those printed promotional materials work out for you. Here’s how you can do just that:
• Keep those business cards handy all the time.
Depending on the number of business cards you had printed out, always leave a stack of them in your wallet, car, desk, the reception area of your office and even the lobby of your building where anyone may come in asking about your business. When doing some field work, it is especially important to keep a stack of cards with you because you’ll never know when you might stumble upon a prospective client or customer.

• Make sure that they are stored properly.
Look for a cheap business card holder so the sides of the cards will not get bent. If you find them too bulky, keep them in your wallet or brief case and make sure that they are handed over in pristine condition to another person.

• Give the people you meet a reason to accept your business card.
When participating in trade shows or similar networking events, give the people you meet reason to accept your card. For trade shows, you might want to include freebies with your card to make people more interested about your business. You can also include a card in actual mailers that you send out to clients.

With these tips in mind, you can maximize the benefits of having business cards online printed out.

Rounded Corner Business Cards Make Your Brand Stand Out from the Rest

Have you ever considered having rounded corner business cards made for your company instead of the standard ones? If not, you definitely should ponder upon using it because it makes your brand stand out from the rest. With companies like, there are rounded corner card options which will give your brand a cool vibe. These modern cards can be printed with the following features:
– Full HD printing
– 1/8” shave or rounding makes it similar to a credit card; or
– ¼” shave which is highly rounded and suitable for creative designs
– Size: 3.5” x @”
– Available quantities: 100, 250, 500, 1,000 and up

After rounded edge business cards are printed out, a die cutter is used to create round corners on the card, thereby giving it a unique shape. As compared to traditional business cards, this type gives your overall look a softer feel and a more creative, cooler vibe. The downside, however, is that business cards with rounded corners cost a little extra – but it will be well worth it if the design fits your personality as a brand.

If you think that business cards with a rounded corner is not suitable for you, you can always go for other options like premium cards, silk cards, foil stamped cards, textured cards, spot gloss cards and plastic cards.

Whether it’s rounded corner business cards or traditional cards that you end up choosing, what is important is for the overall look of the card to fit the image of your brand, so take your time in having the final design created.

Use Folder Printing as Part of Your Print Promotional Campaign

Folder printing may not necessarily be part of all business’ print promotional campaigns. But if you would like your brand to stand out from the rest, you definitely should consider including it. Custom folders are typically seen in big companies as part of their branding campaign. But even if you have a small business, it does not mean that you cannot use customized folders yourself. In fact, the smaller your enterprise is, the more impact a customized folder will bring because it leaves possible clients and customers a lasting impression of your brand.

To give you an idea about why it pays to include folder printing as part of your promotional campaign, here’s a quick look at its benefits:
– It conveys your marketing message to your target client.
– It can double as a business card because all your contact information, the nature of your business, your products/services, and other pertinent info can be printed onto the folder.
– It can be used to enhance sales presentations, product launches and efforts to recruit new employees.
– It can be used to attract new customers during trade show participations.
– It offers a high return of investment in terms of marketing impact and building value.

At, the folder quality is unmatched because of the quality of paper, the different sizes available and the additional features. An excellent feature that you can take advantage of for free is the CD and/or business card slit which gives the folders a unique look and utmost functionality. As with all the products of BlockbusterPrint, the folders are printed in full color HD so it will leave customers with an excellent impression of your brand.

If you haven’t already taken advantage of the benefits of print folders to your business, now is the best time to start.

Doing Business Abroad? Quick Tips on Business Card Etiquette

As an entrepreneur, one of the first things that you need to work on is business card printing. A business card is the best promotional tool to let people know that your business actually exists, what you do and how to get in touch with you. Now, if you already have a stack of business cards printed out and you are doing business abroad, remember that there are a few general tips that you need to follow. Check out our list of business card etiquette:
• Business cards are internationally recognized, so take care of >business card printing prior to your trip.
• If you’re visiting a country where English is not the main language, have your card translated and printed into the local language. Make sure that the information is accurate.
• Generally, business cards are exchanged at the beginning of or at the end of a meeting. If you have a meagre supply of cards, hand it over to a business contact who specifically asks for it.
• If the card is printed back-to-back in different languages, hand it over so that the receiver’s local language is face up.
• If you are the one who is receiving a business card, make it a point to read it before putting the card away. This shows the other person that you are interested with the company. Make the appropriate comment and clarify any vague information, if necessary.
• If the cards are handed over at the end of a meeting, place them in a business card case, your briefcase or a portfolio. It’s generally considered bad etiquette to keep business cards in your pants pocket.

Finally, invest in good quality color business cards. Remember that your goal is to make an excellent first impression especially if you are bring your business abroad – so make sure that the quality of paper, print and design of the card all look professional.

Creatively Reach Out to Your Target Market with Door Hangers

Have you ever considered using door hangers as a way to reach out to your target market? Yes, those uniquely-shaped door hangers frequently seen as a “Do not Disturb” sign no hotels can be used as an advertising tool. When you print door hangers, you have a really creative way to reach out to your target market without having to spend too much.

Those who have not considered yet the possibility of using door hangers as a way to promote their business are definitely missing out on a lot. To help you out, here are a few quick facts about door hangers that you should know:
• Door hangers come in different sizes, designs and paper types.
At companies like BlockbusterPrint, there are three sizes of door hangers for you to choose from: 3.5’ x 8.5”, 3.5” x 11” and 4.25” x 11”. The last two sizes have detachable business cards at the bottom, and this is a really effective and creative marketing technique. The quality of paper has 50% the thickness of a credit card to give you that professional look.

• Door hangers have several marketing advantages.
When you print door hangers, you can give your sales a boost, generate phone calls or more traffic to your website. They’re also a great tool that lets you pinpoint your audience so that you can pinpoint ones which actually use your products or services. You can use the information gathered from your core audience as a way to improve and better market your brand.

• Door hangers give customers a preview of your creativity as a brand.
Finally, when you print door hangers, you are letting your customers know how creative you are as a brand. Instead of using traditional printed tools like business cards, notepads, letterheads or envelopes, door hangers are an eye catching way to spread the word about your business.

Print Notepads for a Cheap Yet Effective Way to Brand Your Business

One of the many ways that you can spread the word about your brand is to print notepads. Similar to business cards, brochures, flyers, postcards, letterheads and envelopes, notepads include the basic information about your brand. A notepad may include your letterhead or the name, address and contact number of your business. Just like any other printed promotional material, notepads should be made to leave a lasting impression to your customers about your brand.

What are the Advantages of Using Notepads as Promotional Material?

If you’re not yet convinced of the viability of using notepads as a way to promote your business, take a look at the following benefits:
• Notepads are a cheap, effective way to promote your business.
You can have 50, 500, 250, 500 or even thousands of notepads printed out for your business – and it would not cost you that much. After you print notepads, you can distribute them to clients, prospective customers and business partners. They will definitely take advantage of it because notepads are a very useful tool in scribbling notes, memos, etc. and they’ll learn that your business actually exists.

• You can simply rely on a professional to do the printing of notepads for you.
Another great advantage of using notepads as a promotional material is that they are very easy to have professionally made. There are many online printing companies that you can get in touch with and all you have to do is place an order then have it delivered straight to your office.

• There are various customization options to choose from.
Companies like BlockbusterPrint make full color custom notepads in different sizes: 3” x 8”, 4” x 6”. 4.25” x 5.5”, 8.5” x 3.5”, 8.5” x 5.5” and 8.5” x 11”. You can take your pick from textured linen or super smooth bright white standard paper, and they come in 50 or 100 pages per notepad.

Who wouldn’t love to receive free notepads? Be it a prospective customer, a business partner or an existing client, notepads are an excellent promotional tool. When you print notepads, you have an inexpensive, efficient way to promote your business and establish your brand.