Brochure printing should definitely be part of your brand’s print advertising campaign – but not all brochures are created equal. As compared to one-page flyers or business cards, you have a lot of space to include more information about your companies, products and services when printing out a brochure. But people these days get bored with all-text published materials, so your words need to immediately grab attention, and the design should be equally eye catching.
For this, we have put together a list of the most important tips to remember when writing copy for brochures:
• Make sure that the copy on the brochure tells a story.
Since trifold brochure printing jobs involve a bigger space to put your text and images in, you need to make sure that the way the copy is written is that it tells a good story. Let’s say that you are introducing a new product in your line-up. When having a brochure made, see to it that the copy tells the story of how you came up with the design, what makes it different from the items you already have, and how it will benefit customers. An interesting, well-written copy will turn your brochure into a keeper instead of paper that people just automatically throws away.
• The copy should have the right tone of voice.
What’s your target market? If it’s tweens who you are selling body care products to, use a language that they can easily relate to. For this, a ‘trendy’ tone of voice works. Otherwise, if you’re a law firm with more conservative, older clients, you should definitely use the professional tone of voice – although it still should be active and not monotonous at all.
• The information should be objective and factual.
Naturally, the information included in your brochure should be objective and factual. Even if your goal is to sell, you should not make any false claims when writing the copy for your brochure.
• The end pages should have a call to action phrase.
Lastly, when writing the copy for your brochure printing project, make sure that there is a call to action at the end pages. Do you want them to visit your website? Buy your product? Call your office for inquiries? By keeping these tips in mind, you can have an effective copy written and printed out on your company’s brochure.