Impress or Inform? How Custom Booklets Can Do Both for Your Business

Did you know that custom booklets have the capability to both impress and inform your customers? As an entrepreneur, there will come a time when you would need to inform your clients about a new product or service that you are offering as a business. Instead of having people watch 10-minute videos of boring presentations on YouTube, you can have a booklet published instead.

As a customer flips through the pages of the booklet, he or she would have a clue about exactly what you have to offer as a business. If you’re introducing a new product, how is it different from the other items you released in the market before? If you are offering a new service, what benefit will a customer get from it? Instead of cramping all these information in a too-short brochure or flyer, a booklet is a better option.

To impress your clients while informing them at the same time, you need to have custom stapled booklets which are of top-notch quality. At companies like BlockbusterPrint.com, your booklet options include:
– Full color HD printing
– Four different sizes to choose from (8.5” x 5.5”; 8.5” x 11”, other customized sizes)
– Number of page options range from 8 to 52
– Saddle-stitched, binding (stapled)
– Thick 100# gloss or cover paper

After deciding on the details about the booklet, see to it that the design, layout and overall look of the booklet works in your favor as well. The information needs to be accurate and presented in the booklet’s pages in a cohesive, easy-to-read manner. The cover should be enticing enough to encourage a reader to flip through the pages of the booklet. Finally, the design and overall look of the custom booklets should fit the image that you’d like to project as a brand. With these things in mind, you can create the perfect booklet for your business’ promotional campaign.

Booklet Printing: Important Parts to Focus On

If you think that a brochure would not contain all the information you want to include for a promotional campaign, the next best option is booklet printing. If you’re an electronics company and you are releasing a new product, a booklet will provide buyers with all the information they need about the item. If you’re about to launch a new business, a booklet will provide would-be customers, clients and prospective partners all the information they need to know about your company, products and services. These go to show how important a booklet is in your promotional or informational campaign.

Thankfully, there are many companies like BlockbusterPrint.com which specialize in printing out such items. Aside from booklets, they can also make business cards, brochures, flyers and other printed materials for you. If you are specifically looking for booklet printing services, here are the most important parts of the material to focus on:
• The cover of the booklet
Just like a typical book, the cover of your booklet should immediately grab the reader’s attention. What is it about the booklet that will make a person want to read more? If the purpose of the booklet is to introduce your business to the buying public, make sure to include your logo, as well as your main product or service on the cover.

• The layout and design of the booklet
Just like a website, you don’t want a layout for your booklet that is all over the place. It should be neat, professionally designed and easy to read through. Naturally, the content of the booklet should also include accurate information.

• The size, paper and number of pages
Finally, determine the size, paper and number of pages to be used on your booklet. With BlockbusterPrint.com, the options are full color HD printing and there are different sizes available: 8.5” x 5.5” or 8.5” x 11”. You can choose anywhere from 8 to 52 pages, and decide between thick 100# gloss paper or cover paper.

For custom printed booklets, taking these things into consideration will allow you to print out a printed promotional or informational material that is worthy of being read by your customers.

Custom Booklets: The Perfect Promotional Tool that Gets Your Message Across

Brochures are small and do not have many pages convey a lengthy message. Pamphlets are equally lacking in space which is why, if you need to inform customers about a new product or service with as much information as possible, custom booklets is the way to go. The most popular are stapled or saddle-stitched binding, while the number of pages can range from 8 to 52.

Let’s say that you are a non-profit organization and you would like to let would-be sponsors know about your past projects. A brochure or a pamphlet may not contain all the information that you need to include, so a 30-page, 8.5 x 5.5-inch booklet is the ideal solution. When having such custom booklets printed out, the first thing that you need to do is decide which content to include in the pages. Make sure that the cover is eye catching while still representing your organization. The first page should give readers a glimpse about what to expect from the succeeding pages of the book.

Next, since customized booklets are what you’re looking for, make sure that the printing company has ample experience in handling such projects. At BlockbusterPrint.com, custom stapled booklets are produced on a 100# semi-glossy textbook paper and the size can either be 8.5 x 5.5 inches or 8.5 x 11 inches. The pages have full color HD printing, the booklet has saddle-stitched or stapled binding and only the highest quality, state-of-the-art offset printing is used.

Through custom booklets, you can convey as much information as you want about your company, product or service in a concise manner. These promotional materials are the perfect item to give out to clients, and having them professionally printed will boost your brand’s image.

Professional Custom Booklet Printing: What to Look For

When making presentations for clients or introducing new products, booklet printing comes in handy. A booklet is a printed promotional tool used by entrepreneurs to promote their products or services. Depending on the size of a booklet that you need, they can be categorized into pamphlets, leaflets, catalogs, annual reports or guides.

Seeing as how booklets have become a very effective marketing tool, it pays to know exactly what a good one entails. When it comes to booklet printing, here are the characteristics that your booklet should have:
• The cover should have a layout and overall look that properly represents your brand.
When a client flips through the pages of your booklet, the first thing that he or she will see is the cover. What does it immediately convey? If you’re making a booklet with general information about your products or services, make sure that images related to what you are selling are incorporated on the cover. Never include misleading images, and make sure that your logo is included.

• The number of pages should be just enough.
The number of pages in a booklet can range from 8 to 52. Although you have the freedom to go as thick as a 52-page booklet, it does not mean that the information should be elaborate. Stick to concise descriptions, crisp images and go direct to the point with the message that you would like to get across.

• The booklet should be professionally designed and printed.
More importantly, make sure that the booklet printing company has the right equipment and experience to professionally make this printed marketing material for you. At BlockbusterPrinting.com, for example, the booklets are available in full color HD printing; there are four sizes to choose from; you can have a booklet between 8 and 52 pages; the stapled binding is saddle-stitched; and you can use either a thick 100# gloss paper or cover paper.

All in all, booklets are an excellent way to inform clients and customers about your company or a new product or service, so it pays to have one professionally designed and printed.