Did you know that you can deliver any marketing message effectively to your customers when you print flyers? No matter which industry it is your business is in, you should already have a marketing strategy that typically includes print advertising. For this, the materials that you can use range from business cards to flyers, yard signs to brochures, notepads to menus. What’s good about print advertising is that they are versatile, cheap, tangible, and effective. When you print flyers in particular, you can deliver any marketing message that you’d like – and make it as lengthy or as short as you want.
Fortunately, there are online printing companies that specialize in printing out flyers. When looking for one, make sure to check on the quality of print and material that they use. You can take your pick from these two types of flyers:
These are made from thick, rigid card stock paper and take on the form of postcards. If you’re planning to launch a mailer campaign, this is the right type of flyer to choose. The most popular sizes for this are 4” x 6” or neighborhood flyers, and 5” x 7”, also known as the greeting card-sized flyers.
- Brochure material flyers
If you’re newly launching a business and you would like people to learn more about you, go for brochure material flyers. They can be folded or not folded – and usually contain lengthy information. You can include a brief history of your company, the services or products that you offer – and there are even brochures that have a detachable business card. This is a great all-in-one print advertising option.
After deciding between these two, look for an online printing that has a fast turnaround time and good quality service. Check on the reviews so you would know about the quality of print, material, and customer service that they offer. Lastly, if you need the printed materials quickly, there are printing companies that offer 24-hour printing services – so you can get your brochures delivered the next business day.
Is “print flyers” an item that you have to cross of your to-do checklist? If yes, then you are on the right path to harnessing the power of print advertising. Despite the popularity of digital marketing campaigns, there’s just something about distributing tangible items like flyers, brochures, postcards, and similar marketing materials. These are things that a person can see and hold, unlike digital ads that may hold someone’s attention for a mere minute or two. Since printed advertising materials are tangible, they can be kept somewhere and the item will constantly remind your customer that your brand or business actually exists.
Now, if you are advertising with flyers, how can you make sure that it’s made and designed to effectively deliver your marketing message? Here are a few tips:
- Determine the message that you’d like to send out in the first place.
When you print flyers, you can choose from the postcard type which are made from thick rigid stock paper, or the brochure type which can have several pages. Let’s say that you are newly launching a restaurant. You can launch a postcard marketing campaign and send out greeting card-sized postcards to every doorstep within the vicinity of the restaurant.
For this, you simply need a short message printed on the card, as well as the crucial information about your restaurant opening. Better yet, include a promo code that customers can use as a discount when they walk into your dining establishment. On the other hand, if you want to tell customers about the history of your business and the complete line of products or services that you offer, a folded brochure will give you several pages to place the information on.
Next, look for an online printing services provider that specializes in printing flyers. Check on the printing process that they use, the equipment that they have, and the sizes and materials available for flyers. Also determine the turnaround time and check if the prices are competitive.
By including flyers in your print advertising campaign, you can send out the right marketing message directly to your desired audience.