Thinking of getting a color postcard printing service provider? If yes, you are already on the right path. Unlike what most people think, print advertising is still alive. In fact, the popularity of email and digital marketing campaigns can be complemented with print marketing. This means that it makes perfect sense for a business owner to spend time, effort, and some money looking for the right print postcards online company that will create the right set of postcards for them.
How to Make Your Postcards Noticeable
When a customer receives a bunch of letters in the mail, what is it that will make your postcard stand out? The good thing about postcards is that they are not stuffed inside envelopes so the message can be easily read. It is entirely up to the design and content of your postcard if the reader will keep it for filing, or throw it directly in the trash. To avoid the latter, here are a few tips on how to make your postcards noticeable:
- Go big or go home?
The standard size of a postcard used for direct mail marketing is 6’”x 11”. There are smaller sizes, while the bigger ones have a maximum measurement of 9” x 11” – bigger than a letter printing paper! If you want to get noticed, why not go for postcards which are bigger in size than the standard? Printing and mailing it may cost a bit more, but if it will give you the results that you want, then the extra money you’ll spend is well worth it.
- Pay attention to design and print quality.
Look for a custom postcard printing company that specializes in offset instead of digital printing. Desktop printers do not really provide the same level of quality that huge printing presses do, so it’s better to invest in this type of printing. Design-wise, make sure to create the right balance between text and image. If you must use photos, make sure that they are professionally-shot and not just stock images that you’ve seen on the Internet. Illustrations are also good to use, while the copy should be short and effective – so that you can get your marketing message across.
- Send those postcards to the right people.
Finally, the purpose of sending postcards will be defeated if you will not send it to your target market. Real estate postcards should not be sent to students who cannot pay for a house; while a veterinarian’s postcard with a discount coupon should not be sent to non-pet owners. Sending the postcards to the right mailbox is the key to a successful direct mail marketing campaign.