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Marketing Techniques to Live by when You Print Pizza Menus

One of the biggest mistakes that you can make as a food business owner is failing to realize the importance of seemingly small tasks such as to print pizza menus for takeout, for example. Why focus on your to go menu when you have dine-in options available? Here’s a quick list of the reasons:

  • You are losing a huge percentage of potential customers if you don’t offer to go or delivery services. This is especially true when it comes to easy-to-eat food items like pizza or Chinese takeout. People love the convenience of ordering meals which are cheap, delicious, and fast. If you don’t tap into this market, you are not making the most out of your earning potential as a food business.
  • Since you don’t have to prepare the food item for dine-in serving, wash dishes, and clean a table, to go customers will save you a lot of time and manpower. You will also earn more profit because you can add more to the price since customers are willing to pay for convenience.

 

Marketing Tips for Print to go Menus

 

Next, what are the marketing tips that you need to live by when you print carry out menus? First, focus on the design and content of your menu. If you’re running a pizzeria, for example, limit your takeout options to just seven flavors – any less and customers will feel short changed, while having too many items to choose from will make them feel overwhelmed and unable to make a choice.

 

Design-wise, make sure that there is a good balance between text and images. If you must include pictures or hand-drawn illustrations, make sure that they look appetizing and eye-catching. For the text, you can include a short description of each pizza flavor, for instance, and make sure that the menu is not crowded with too much information.

 

Second, look for distribution options that will reach out to a broader audience. After printing a set of to go menus, you can place them:

  • Inside every to go order or delivery order.
  • In a prominent place just right outside your restaurant, so that customers won’t have to come inside just to see what you have to offer as a food business.
  • Inside direct mailers – where you can include postcards, discount coupons, or business cards to complete your print marketing materials.

 

If you’re holding a promotion, you can also have an employee distribute the menus in areas where there are a lot of people passing by.

 

By paying attention to the design and distribution of your to go menus, you can make this powerful marketing material work to your business’ full advantage.

 

 

 

 

 

 

 

Print Pizza Menus & Watch Your Profits Soar

For most families, ordering pizza for dinner is a regular habit because it frees them from chores – so if you’re in this business, you should think about print pizza menus. The same thing holds true for casual or even fine dining establishments. You must offer customers the convenience of ordering food to go. This way, even if they do not have time for a sit-down dinner or if they are off to somewhere and just need to order something filling, fast – they will still consider ordering food from you.

Now, if you are offering different pizza flavors, how can you make sure that your menu becomes a marketing tool that will result to a boost in your profits? Here are a few tips:

  • Look for a company that specializes in tasks such as creating print to go menus. Gone are the days when pizzeria menus used to be thick, overly large menus with descriptions in big font. Today, you can still go for the oversized menu – perhaps for dine-in customers – but if you are targeting those who are ordering food to go, you must have a smaller, more easily accessible menu. Takeout menu printing companies usually offer pizza menus in these three popular sizes:
    – 8.5” x 11”

-8.5” x 14”

-11’ x 17”
When looking for a company to print the pizza menu for you, make sure that they offer full color HD printing; a variety of folding options; and good quality offset prints.

  • Pay attention to the design and content of your menu. Most people are visual so if you want to attract customers to order food from your menu, make sure that the images are drool-worthy. The pictures must look professionally-shot and appetizing. For the content, you should have updated contact information. It’s better not to incorporate dollar or currency signs on the menu – and use strategic pricing. For example, instead of pricing $10 for a pizza, you can use 9.95 or 9.99. This will make people think that they’re spending less and getting the best value for their money.

 

  • Distribution is also important. When you print carry out menus, remember that it should not be just for customers who are regularly ordering pizza from you. You should include a copy of the menu for every pizza order delivered to customers. You can also have the employees distribute the menus in high-traffic areas. You can send out mailers or put a stack of menus just outside your restaurant so people don’t have to actually set foot inside the store to see what you have to offer.

 

By remembering these key tips, you can make your pizza carry out menus work to your full marketing advantage.

Sure Fire Ways to Succeed in Marketing Your Print Pizza Menus

Now is the best time to print pizza menus if you haven’t already done so. Being in the food business, there really is untapped market if you are not offering delivery or takeout food – so it’s a must to include it in your daily operations. The question is, how can you make the most out of your print to go menus? Here’s a list of sure fire ways to succeed in it:

  1. Make a great first impression.

When you print carry out menus, pay close attention to even the smallest details. There are printing companies that offer full high-definition printing for takeout menus in different sizes including 8.5” x 11”; 8.5” x 14”; and 11” x 17”. When you have good-quality offset prints, your menu will leave a lasting impression to your customers. You don’t even need to invest in professional menu design – as long as there is a good balance between images and text and the overall design is attention-grabbing, you’re good to go.

  1. Aside from convenience, you must offer customers more benefits when printing takeout menu.

Why not make your menu printout double up as a discount coupon? Or, if you’re mailing out menus, you can include a copy of your business card which they can present to your store and use as a discount coupon. The more benefits you offer to your customers during the ordering process, the more loyal they will be to your brand.

  1. Display a blown-up version of your menu at your front window, or put a basket full of them right outside your front door.

If you have a sophisticated-looking pizzeria or a cute diner, there are still customers who might be hesitant to walk in because they think that they can’t afford the items in your menu. To discourage this, why not display a blown-up version of your menu at your front window? Or, put a basket full of your menu printouts right outside your front door. This way, people will have an idea about your food costs and they’ll feel more confident to order takeout or delivery.

  1. Place a menu inside every delivery or takeout bag.

Spreading the word about your business is key if you want to attract more and more customers. For this, you can look for other creative ways to distribute your to go menus. How about placing a menu inside each delivery or takeout bag? When you’re billing a supplier, you can include the menu inside the statement so that other people can try out your food. Instead of scrambling when a customer asks for a copy, make it convenient for them to pick one up by prominently displaying copies of the menu on each side of your counter, or right in front of the cashier. You can also post one in a public bulletin board, or send out the menus as mailers.

Follow these tips in marketing your food business and experience a surge in sales in no time at all.

Layout & Design Techniques when You Print Pizza Menus

If you own a pizzeria, you naturally need to print pizza menus that customers can use as a reference when ordering. Whether it’s food to go or for dining in, these menus must give them a quick look at the sumptuous pizza flavors, drinks, and side dishes that you can whip up in your kitchen. These menus will also drive sales, so you need to make sure that it’s visually appealing and tempting to the palate.

If you are still in the process of creating your print to go menus, here are a few layout and design techniques that you can borrow:

  • Decide on the size of the menu.

When you print carry out menus, you can take your pick from these sizes:

  • 5” x 11”
  • 5” x 14”
  • 11’ x 17”

The size of the menu will be the basis of the layout and design. Don’t be afraid to go bold and create an oversized menu – the more space you have to feature your dishes, the better.

  • Set your menu apart from the competition.

Next, check out the takeout menu of your direct competitors. Are they using an only-text menu, or is it a combination of text and images? While you’re at it, check out the price as well.  Make sure that the rates of your food items fare well against your direct competitors – otherwise, they might rake in more sales.

  • Use professional-looking food photos or illustrations.

If you must use food photos, make sure that the colors are realistic but still pop out. If possible, have them taken by a professional photographer. If you’re selling food items from a family heirloom recipe, vintage illustrations might work better to your advantage.

  • Choose complementing colors and fonts.

Lastly, make sure to pay close attention to even the smallest details when designing your takeout menu. The design, background color, font type and size – all these must blend together to create a visually appealing menu that will sell your dishes to hungry customers. To achieve professional results, go for offset instead of digital printing – and choose a company that has the length of experience and proper equipment when it comes to menu printing.

 

 

 

 

Top Tips when You Print Pizza Menus

If your assigned task is to print pizza menus, how do you go about it? How can you make sure that you will not just finish the assignment, but succeed in letting the menu speak for your food business as well? Read on to find out.

Things to Remember when You Print Carry Out Menus

Be it pizza, Chinese, sandwiches, or other types of food, your dine-in and takeout menus are an important ingredient in running your food business. It’s the first thing that hungry diners will look at when they walk into your restaurant, so it says a lot about what you are as a food establishment. To get started, here are some key things to remember when printing out your takeout menu:

  1. Know what drives food sales in the first place.

For sit-down restaurants or diners, almost 80% of the sales comes from your menu – the waiting staff will sell the rest to the customers. For takeout fare, the number is definitely more than that – so you need to make sure that when you print to go menus, it has all your bestsellers and the quick-to-prepare but profitable dishes.

  1. Make sure that there’s a good balance of text and images.

Look at the online menus of the most popular fast food chains. There’s a good balance between text and image. If you must include food pictures, leave enough white space around each photo to still make it look interesting.

  1. Be aware of the ‘hot spots’ in a menu.

The upper right hand corner of the menu is one of the hotspots – although after scanning the whole page, people read menus as they would the page of a book. Keep this in mind when deciding how to layout the page.

  1. Skip the dollar signs and columns.

You don’t want people to feel the pinch of what they’re buying in their pockets – so skip the currency sign. Also, 9.99 looks less expensive than 10.00 even though there’s very little difference between the two amounts, so use such a strategy when pricing your food items. It also pays to use boxes and a more unique layout instead of traditional columns, with the prices arranged from the most to the least expensive.

  1. Know how to distribute menus to boost sales.

Finally, your takeout menu should not just be placed inside the restaurant or the takeout counter. People passing by may want to learn what your prices or pizza flavors are without having to walk into the restaurant – so keep several copies outside for them to pick out. You can also distribute a copy of your takeout menu to suppliers, in every delivery order, in public bulletin boards, and anywhere or any event where there is plenty of foot traffic.

 

Select a Color Postcard Printing Service Provider and Use it for Direct Mail Marketing!

Choosing a color postcard printing service provider is something that you have to do if you want to take advantage of the benefits of direct mail marketing. Despite the emergence of digital marketing techniques, the old school way of sending postcards by mail is actually still effective. As long as you know how to do it effectively, you can save a lot of money on advertising costs by going for custom postcard printing.

Mistakes to Avoid when Launching a Direct Mail Marketing Campaign

Of course, just as it is when doing any business-related task, you must know exactly what you’re doing when it comes to direct mail marketing. A good way to get started in this type of marketing campaign is to know which mistakes to avoid in the first place.

  • Don’t make your postcards look like junk mail.

Millenials most probably do not check their physical mail and if they do, they know how to recognize junk mail from those that would give them something that’s of value. No matter which age bracket your target market is, you must know how to not make your postcards look like junk mail. What’s good about postcards is that they are not encased in envelopes so the message can be read right away. For the design of the postcard, make sure to get the right mix between images and text to get your marketing message right across.

  • Don’t use cheesy marketing lines.

If you’re in the real estate business, for example, avoid using cheesy and overused marketing lines. Multiple exclamation points, stock images, unreliable graphics, clip-art style images, or a postcard that’s filled with too much text – so much so that it’s hard to read – these are the other things to avoid.

  • Don’t be inconsistent.

The key to an effective direct mail marketing campaign is consistency. You cannot send a postcard to a customer once – and not ever do it again. After your initial contact, make sure to send postcards during promotional events, as a holiday greeting card, or when you have something of value to offer the customer.

  • Don’t use a non-targeted list.

Using the real estate example mentioned earlier, you will not send these marketing postcards to students who do not have money to pay for a house just yet. If you want to get a list of the families or individuals in a specific area who are interested in buying or selling property, look for a stock broker to get a valid list from. This way, you would know that the print postcards online that you will order will be delivered to the right mailbox.

  • Don’t forget to include a call to action.

Lastly, make sure to include a call to action. To set your postcards apart from the rest, you can use it as a discount coupon or as a business card – so always indicate your contact information. An effective call to action must make a reader want to get in touch with your company for more information.

Avoid these mistakes so that you can have a truly effective print marketing campaign with the help of simple postcards delivered through direct mail.

Make Customers Salivate with the Design of Your Print Takeout Menu

If you have a food business, it is a must for you to print takeout menu, a menu for walk-in diners, and an online menu for your website.  When designing all of these, you should consider the type of fare you are offering, the interiors of your restaurant, your logo, your target market, and a host of other factors. Basically, it all boils down to designing your menus in such a way that it will appeal to the eyes, mind, and palate of your target diners.

Factors to Consider when Designing Your Menu

So what are these factors that you must consider when designing your menu? Whether you are having a soft opening for your restaurant or if you are relaunching or rebranding your food business, here are the tips that you must remember during the process of designing the menu:

  • The placement of the food items

Make the menu easy to read, but not too conventional. If you’re a fine dining restaurant, present the dishes in your menu in such a way that it can be read like a book, from the upper left hand corner going to the right, up then down. A reader will most likely scan the menu first, then read it like a book. The prime spots are usually the top third of the page, as well as the center.

  • The images or illustrations

If you are including photos in your menu, make sure that the dishes are professionally shot. Otherwise, the menu would look cheap. Also invest in good quality print to go menus. It’s easy to recognize if a menu was printed on a desktop computer printer because these look cheap – offset printing and professional photography is the way to go. You can also use illustrations, just make sure that the drawings blend well with the color and the typography of the menu.

  • The font, color, and overall design of the menu

If you are not including images or illustrations in the menu, go for bold typography and unique colors. Skip the currency sign. If you must include the prices on the menu, make the numbers a lighter shade than the text or the name of the dish – so that the eyes will be drawn away from the figures. To highlight a bestselling dish, use boxes or lines to separate it from all the other items on the menu. If you’re a diner, for instance, organize the menu by separating the starters from the salads, sandwiches, and drinks. When you print carry out menus, only include the quick-to-make and the most profitable dishes. This way, the customer won’t get frustrated with a long wait.

All in all, make sure that the overall design of your menu is something that will make hungry diners look forward to the delicious tastes that will hit their palate.

 

 

 

 

 

 

Print Takeout Menu: Key Takeaways for Restaurant Owners

When you print takeout menu, you are not just enhancing a customer’s overall dining experience but you are also utilizing a savvy marketing tool. Imagine a hungry diner who walked into your restaurant without having any idea about the kind of food that you’re serving. Once you hand over the menu, that serves as a marketing tool because you want the menu to sell your restaurant’s dishes. If you have a menu that’s difficult to read, is filled with too much text or have too-small images that make the page look crowded, do you think that the hunger of the customer will be appeased by simply looking at the menu? Not necessarily. This is the exactly the reason why it is important to  print carry out menus and dine in menus that reflect the theme of the fare you’re  serving inside your dining establishment.

Tips for Restaurant Owners when Designing a Menu

Remember that creating and designing a menu are entirely different things. Creating a menu involves choosing the theme of your restaurant, which dishes you are going to serve, and which ingredients you are going to focus on. Designing a menu is done when you are finished selecting and naming your dishes. For example, you’re a pizzeria and you named your pizzas after the days of the week, your menu would consist of seven different pizza flavors, drinks, and perhaps a few side dishes.

How are you going to effectively design your print to go menus with such a theme? Here are a few tips:

  • Again, use the menu as a marketing tool. With the pizzeria example, how are you going to describe the pizza flavors in such a way that customers would know what they’re getting – but there is still a surprise element to the taste, or maybe the ingredients used? Achieve that delicate balance between having well-lit, mouth-watering images and text or dish descriptions that tease the mind and the palate.
  • For your takeout menu, make sure that the dishes are profitable and quick to prepare. Otherwise, indicate the approximate number of minutes that they need to wait before you can get that dish out of the kitchen. For pizzas, add three to five minutes to the time it takes to bake the pizza so that the customers will feel happy when their waiting time is actually cut short.
  • Research shows that customers read menus as they would a book, so there’s actually no ‘sweet spot’ where you can put a bestselling dish that will attract the eyes like a magnet. Feature your bestsellers on the upper left or right hand corner of the menu page to get maximum results.

Follow these tips when designing a menu and watch the profits of your food business grow!

 

 

 

 

Print Takeout Menu: Tips for Getting Started

How can you go about the task to print takeout menu? If you are in the food industry, the first thing that would entice customers to try out what your kitchen has to offer is the menu. No matter how mouth-watering your dishes may look on the plate, if a hungry diner pores over a less-than-appealing menu, they still would not know what to order. What’s worse is that they might walk straight out because they did not find any item that’s appealing from your menu.

This is precisely the reason why it’s important to know how to print carry out menus and menus for your dine-in customers. A new customer would have no idea about your dishes once they walk into your restaurant or dining establishment. A menu resolves that, so you must have it designed in such a way that it appeals to their palate. Here are a few tips for getting started on your menu design:

  • Think of theme of your restaurant and use that as a starting point.

If you are a fine dining establishment, the menu should be designed elegantly. For mom-and-pop restaurants or casual dining establishments, the design of the menu should be equally casual. If you are offering trendy dishes, think of a menu design that will appeal to the “in” crowd. Apply the same principle for your print to go menus – just make sure that the dishes featured are the ones that are quick to make, and are most profitable.

  • Know how to deliciously describe your dishes.

If your bestselling dish is juicy fried chicken with half a dozen spices, describe it in such a way that it will entice diners to try out what makes your dish special or different from all the other similar recipes in the market. For a casual menu, it is best to use everyday language while for fine dining takeout fare, use more elegant words to appeal to the more high-end market.

  • Use suitable colors.

If you’re selling customized cupcakes or doughnuts, use pastel or bright colors and insert cute design elements on the menu. Use darker, more elegant colors if you are offering more expensive fare.

By knowing how to appeal to the tastes of your target market, you can effectively design a menu – whether it’s for customers dining in or those who want to grab their food to go.

Where to Distribute Your To Go Menus

To go menus make for a great advertising material. If you don’t have dishes that customers can order to go yet, you are not tapping the maximum earning potential of your food business. People these days are always up and about and they want almost everything to be instantaneous. As such, they’d want to have delicious dishes that they can order quickly, to go.

Now, if you would like to print to go menus, you must look for a reliable printing service provider. You can actually take your pick from digital or offset printing. There are many digital printing services which make use of desktop printers, while there is a lesser number of offset printing presses available. Quality-wise, however, offset printing is far superior. If you want to print carry out menus, it’s better to go for offset printing – the investment will be well worth it in the end.

Next, how and where should you distribute these to-go menus? Here’s a quick list:

  • Place a to-go menu right outside your restaurant.

People get intimidated or shy at the thought of entering a restaurant without actually ordering anything. But what if they want to order something to go in the future? To make it easier for people to check out your food products and the prices, leave a basket with copies of your to-go menu right outside the restaurant. This way, they won’t have to ask the staff for a copy – and they won’t get one if they are not interested to buy. This is a win-win situation for the business owner and the customer.

  • Have your own staff distribute them to their personal and professional network.

Your waiters, dishwashers, chef, and all the other staff in your food business would have their own network of contacts. Families, friends, acquaintances from school, neighbors – the contacts of your employees will multiply and before you know it, your business’ popularity will soar simply through word of mouth and print advertising. Having your own staff distribute menus to the people they know is a very effective way of promoting your dining establishment.

  • Distribute to go menus to your suppliers, business partners, and other people you interact with.

When running a restaurant, you will deal with suppliers and other business owners on a regular basis. When doing a transaction, make sure to include a copy of your to-go menu to help spread the word about your business.

  • Include a copy of your menu on every to go food package.

Finally, you can broaden the reach of your to-go menu advertising by including one in every food package, doggie bag, pizza box, etc. Knowing where and how to distribute your to-go menu will help boost the sales of your food business.