Plastic business cards can be part of any full-fledged print marketing campaign. Despite the popularity of digital marketing, print marketing is still effective because it is tangible and long-lasting. When you hand over a clear plastic business card to a potential client, he or she is bound to be impressed by the quality of printing and material – especially when you combine it with an eye-popping design. This is just one of the reasons why it pays to order business cards which are made from plastic.
Another reason is the aesthetics and quality of the material. Compare a thin, haphazardly printed cardboard business card to a thick, well-designed frosted plastic business card. Which of these two cards do you think a customer will keep? Which one will last longer? The plastic card, obviously. Most plastic business cards are made from 20-pt. vinyl – which is just slightly thinner than a standard credit card. When held, the weight feels significant to the hand, especially when compared with a 14-pt. vinyl cardboard business card. Plastic is also waterproof and tear-proof. A thin card without any special coating can easily tear, which is something that plastic cards aren’t prone to. These qualities make plastic the material of choice for business cards.
Lastly, how can you strategically use plastic business cards for marketing? Since they can easily be mistaken for a credit card, why not use plastic business cards as a discount card for promotional events? If you’re newly launching your business, offer a 10% discount for customers who will bring your plastic business card to the store. You can also include these cards when sending out mailers as part of your postcard marketing campaign, for example.
As you can see, there are plenty of benefits in choosing plastic business cards. By using them strategically in your print marketing campaign, you can watch your profits soar by simply distributing these elegant, high-quality business cards to your network of contacts.