Choosing a color postcard printing service provider is something that you have to do if you want to take advantage of the benefits of direct mail marketing. Despite the emergence of digital marketing techniques, the old school way of sending postcards by mail is actually still effective. As long as you know how to do it effectively, you can save a lot of money on advertising costs by going for custom postcard printing.
Mistakes to Avoid when Launching a Direct Mail Marketing Campaign
Of course, just as it is when doing any business-related task, you must know exactly what you’re doing when it comes to direct mail marketing. A good way to get started in this type of marketing campaign is to know which mistakes to avoid in the first place.
- Don’t make your postcards look like junk mail.
Millenials most probably do not check their physical mail and if they do, they know how to recognize junk mail from those that would give them something that’s of value. No matter which age bracket your target market is, you must know how to not make your postcards look like junk mail. What’s good about postcards is that they are not encased in envelopes so the message can be read right away. For the design of the postcard, make sure to get the right mix between images and text to get your marketing message right across.
- Don’t use cheesy marketing lines.
If you’re in the real estate business, for example, avoid using cheesy and overused marketing lines. Multiple exclamation points, stock images, unreliable graphics, clip-art style images, or a postcard that’s filled with too much text – so much so that it’s hard to read – these are the other things to avoid.
- Don’t be inconsistent.
The key to an effective direct mail marketing campaign is consistency. You cannot send a postcard to a customer once – and not ever do it again. After your initial contact, make sure to send postcards during promotional events, as a holiday greeting card, or when you have something of value to offer the customer.
- Don’t use a non-targeted list.
Using the real estate example mentioned earlier, you will not send these marketing postcards to students who do not have money to pay for a house just yet. If you want to get a list of the families or individuals in a specific area who are interested in buying or selling property, look for a stock broker to get a valid list from. This way, you would know that the print postcards online that you will order will be delivered to the right mailbox.
- Don’t forget to include a call to action.
Lastly, make sure to include a call to action. To set your postcards apart from the rest, you can use it as a discount coupon or as a business card – so always indicate your contact information. An effective call to action must make a reader want to get in touch with your company for more information.
Avoid these mistakes so that you can have a truly effective print marketing campaign with the help of simple postcards delivered through direct mail.