Rack cards printing is frequently done by entrepreneurs who would like to promote their brand, without having to spend too much. If you own a gym, if you’re a fitness trainer, a weightlifting instructor, a sports teacher, a dance instructor, or if you teach anything that has to do with fitness and health, you need to deliver a message to your audience about what it is that you do. With the help of rack cards which are either 3.5” x 8.5” or 4” x 9”, you can tell people about your business and how you can help them reach their fitness goals.
Top Tips for Creating Rack Cards for Fitness Programs
To have rack cards created, look for an online printing services provider and check on the packages that they offer. Rack cards are very affordable especially if you will order more copies from offset print shops. Compare the prices, turnaround time, quality of customer support, and the printing method used. Once you have chosen which print shop to go with, here are some more tips on how to create the perfect rack cards:
- Focus on different fitness goals and use that as the headline.
People try to lose weight for different reasons, so include this in your headline. Get your body and mind back in shape; Make time for your health; Tone your body through personal training; Dance, sweat, get fit! These are some of the headlines that you can use for your rack card. Use a sub-headline if you still have the space for it, and include your contact information at the bottom part of the rack card.
- Include a unique feature in your rack card, such as a tear-off business card option.
Some print shops offer clients the opportunity to have a two-in-one printed product – such as a rack card with a tear-off business card option. This makes your rack cards stand out, and the unique feature is something that people will be interested in and truly remember.
- Ensure proper and effective distribution.
Once printed out, you can display your stack of rack cards in areas where there is high foot traffic. Aside from the gym, you can post the rack cards on public swimming pools, local health and fitness centres, landmarks, and the reception areas of local businesses. Just make sure to ask for permission from local businesses – and give them something else in return, such as a certain percentage off fitness classes.
All in all, rack cards are the perfect advertising medium for those who are in the fitness industry.