Whether you’ve been in the business for a long time or if you’re just starting out, the one thing that you should keep on working on is advertising through brochure printing. Here, we will have a deeper look at how you can print brochures to attract new clients and retain your existing customers.
Tips for Using Color Brochures to Engage Your Customers
When you print business cards online, you have very limited space so you can only indicate your business name and contact information, and maybe a short tagline. As compared to business cards online, brochure printing gives you more room to ‘talk’ your customers. So what can you do to engage them when using brochures as part of your advertising or marketing campaign? Here’s how:
- How can I attract new customers through brochure printing?
One look at your printed advertising materials is enough to give customers an idea of what you’re all about as a company, so make sure to create a good first impression. When they receive black-and-white brochures with a barely put-together layout and a copy that’s not even visually enticing, do you think they will trust your brand? Not at all! Compare this with reading a tri-fold, 4.25” x 11” brochure in a thick paper with semi-gloss paper and an excellent design. When they see the work that you put into creating the brochure, they will have an impression that you will deliver the same quality when it comes to the product or service that you’re offering.
- How can I retain existing customers with brochure printing?
Next, how can you retain existing customers simply by printing brochures? Because of the space allotted in brochures, you can have a lengthier description of any new product or service that you are offering. If a loyal customer is interested in a new service in your salon, for instance, but does not have time to talk to you about it, you can simply hand over a brochure. This will give the customer a chance to read more about the new service, and entice him or her to try it out.
Simply put, brochure printing is a classic but still effective way of attracting new buyers and maintaining the existing customer base that you have – so order a set of glossy brochures for your business right now!