If you think that you should include all your contact information for business card printing, think again. Unlike postcards, rack cards, flyers, and brochures, you have very limited space on the surface of a 3.5” x 2” business card. If you will include everything – even what’s unnecessary for your business, the card will look overcrowded and off-putting. Here, we have put together a list of some dos and don’ts when creating the content for personal business cards.
• Know what you are representing. If you are an employee of an IT company, for example, make sure to include the business name, official logo, and your job position. If you are a real estate agent working independently, highlight your name and profession – one example is Joe W. Brown, Real Estate Agent. If you’re a freelance interior or graphic designer, your name and profession should be highlighted as well.
• Make sure that the design reflects your brand’s image. Designers should have a creative business card, while lawyers may opt for a more formal design. When creating the overall look of your business card, pay attention to even the smallest details because of the very small space that you have. Coordinate the design with the font, colors, logo, material, paper stock, and finish.
• Include all your contact information. When deciding on the content of your personal business cards, you might think that it’s okay to include all your contact information – but you will end up overcrowding the card. If you’re running an online store, there is no need for you to include an office address or telephone number. If you’re an employee, do not include your personal mobile number and you may want to indicate the hours when you are available for calls.
• Skip your digital information. Lastly, do not skip your digital information. Business cards may be an old school print promotional material, but you can still modernize it by including your social media account information – especially if your audience is on the younger age range. Include your website, email address, Facebook and Twitter names, Instagram handle, etc. You can even include a QR code which users can scan so that they can be lead to your website.
With these tips in mind, you can come up with a concise, up-to-date, and accurate content for your business card without overcrowding the limited space that you have.