Business Card Printing Tips: Collect, then Digitize

Entrepreneurs have different takes when it comes to business card printing. Some think that printing your business’ contact information is obsolete because everything has to be digital these days. Others say that it is still necessary because handing over an elegantly printed business card is one way to impress customers. So which way should you go? First, let us take a look at the reasons why some people think that business cards are obsolete:

  • Because sites like LinkedIn is the best way to search for a business’ contact information.

There are entrepreneurs who would tell you that they haven’t handed out – or asked for – business cards in so many years. Why? Because if they want to search for a potential business partner’s contact information, for example, all they have to do is ask for the name and do a quick online search. LinkedIn is specifically helpful in scoping out employees if you are hiring, or looking for an executive’s profile.

  • Because business cards go straight to the trash can – or end up getting lost in a worker’s office drawer.

Again, everything is digital these days so it is more convenient to keep electronic instead of physical files. When you hand over your business card to a supplier, for example, it can easily get lost in an office drawer or worse, thrown straight in the trash.

  • Because business cards are old school.

Even if you have a set of elegantly printed gold foil business cards, they will still be considered old school by the millennials and the even younger generation. If this is your target market, they might think that your distributing these contact cards is a novelty – which they won’t even bother keeping or using.

Despite these seeming disadvantages, there are still a lot of benefits in printing out business cards. There’s a certain human connection that you can build when you formally hand over a card – which will especially be appreciated by an older clientele. Your print advertising campaign which can include a set of rounded edge business cards is a great complement to your digital promotional campaign.

Perhaps the best way for old school to meet “new school” is to collect, then digitize business cards. This way, you will have the best of both worlds. Whether you’re part of the old school or millennial generation, there is a benefit to be had from printing out high-quality business cards.