When performing a task like business card printing, you want to do it in such a way that you will achieve desirable results. Whether you are just starting out in business or if you want to kick off a new product or service that you are offering, you do need to have a set of high-quality business cards on hand. The good news is that there are plenty of printing service providers that can give you excellent quality prints at an affordable price. You just need to do your part in designing the cards in such a way that it will reflect the image that you want to project as a brand, and it will appeal to the tastes of your target market.
To get started, here are the ways for you to excel in business card printing:
- While designing the card, keep your audience and image in mind.
If you are an interior designer, a plain, boring business card is a huge no-no! You are in the creative field so you need to give clients a glimpse into the quality of your work – something that will be reflected in the design of your business card. Similarly, a neon-colored card will not necessarily appeal to the more conservative clients of a divorce lawyer, for example. This means that you must match the design of your card with the image that you want to project for your business. You should also take into consideration the colors and overall look that will appeal to your target audience, keeping their age range in mind.
- Invest in good quality material.
A set of gold foil business cards are perfect if you want to achieve that elegant, luxurious feel. Foil and other specialty cards are made from thick material – some ranging from 70% to 100% the thickness of a credit card. If you want to go for something thin, make sure that it has a luxurious finish to it, like linen business cards. This will still feel and look expensive. Ask your print service provider which material works best for the finish that you want to have for the business card.
- Think of ways for your business cards to stand out.
Finally, look for ways to make your business cards stand out. Would you like to go for something smaller or bigger than the standard-sized cards? How about having a portrait instead of a landscape orientation in the design? Instead of rectangular edges, go for rounded edge business cards. With a printed material this small, it’s the tiniest details that will make your business cards stand out.