There is absolutely nothing wrong when you go with traditional business cards – but why stick with it when you can go for something extra special like spot gloss business cards? Just like
silk business cards and gold foil business cards, spot gloss cards has an extra layer of printing that makes colors pop and the design stand out. Here, we will have a quick preview of how these ultra-specialty business cards are made.
Outlining the Process behind Making Spot Gloss Business Cards
There are many companies specializing in printing business cards, brochures, flyers, rack cards, and similar products. When looking for one, make sure that spot gloss business cards is included in their products list, or you might not achieve the same effect.
Now, here’s a quick preview at how luxurious spot gloss business cards are made:
- Offset printing is used, not digital.
Companies that specialize in printing brochures use state-of-the-art printing presses that apply the offset printing process, as well as features like Heidelberg color technology. Although there are cheaper digital printers out there, it is better to go with offset printing if you want superior and professional-looking results.
- After the first layer of printing is done, a second layer of glossy printing is applied on specific areas of the card.
The first application of ink on the business card paper has a matte effect. Then, specialized ink to achieve a high-level of gloss is applied – but only on certain areas of the card. If you want to outline an image, the logo, or a specific part of the card, this is where the gloss is applied. The combination of matte and glossy ink raises the part of the card that’s printed in spot gloss, making the colors pop and highlighting the name, logo, or image.
- Thick paper stock is used on standard-sized business cards.
Because there are two layers of ink applied, it is best to use thick paper stock for spot gloss business cards. Printing companies recommend using thick 16-pt. or super thick 17-pt. paper. You may also want to place your orders in advance to give the printing company plenty of time to perfectly finish the process.
Indeed, spot business cards are an excellent option if you want your brand name to really stand out.