Rack cards are a handy marketing tool for when you need to introduce your brand to the market, or when launching a new product or service. The most popular sizes are 3.5” x 4.5” and 4” x 9”. When both sides are used, the cards can contain just the right amount of information to effectively deliver your marketing message.
Follow these Tips to Boost Your Profit when Printing Rack Cards
You will often see rack cards displayed in hotel lobbies and the reception areas of offices. Your goal when you print rack cards is to make people walking by stop, notice, pick up, and actually read the card – so it should be attention-grabbing. Here are a few tips on how you can make your rack cards noticeable, while also using it as a tool to rack up your profits:
- Make sure that there’s a good blend of images and text.
There’s more to rack card printing than just putting a bunch of pictures and standard copy together. With the limited space that you have, you must make sure that there is a good balance between the text and the images. Too much text will make the rack card read like a boring pamphlet, while too many photos without descriptions is also a big no-no. When writing the copy, it can be short but still convey your marketing message.
- Combine your digital campaign with your print campaign.
Printed advertising materials are considered traditional, but you can actually combine it with your digital print campaign. Include scannable QR codes in your rack cards. Once scanned using a smartphone, it will automatically go to your website. You can also provide codes which will qualify users to discounts on your products or services.
- Consider ordering rack cards with detachable business cards.
Aside from QR codes, you can also include a detachable business card at the bottom part of your rack card. This way, you can have a double purpose card without paying double the price. It’s also an effective way of creating awareness about your brand.
- Invest in good quality paper and print.
Your goal is to make a good first impression, so your rack card should be printed using thick stock paper and high-quality ink. If possible, go for offset instead of digital printing so that professional-looking rack cards are produced.
With the help of rack cards, you can send out your desired marketing message using an old-fashioned but distinct and still-effective advertising material. Design one for your business now and reap its benefits in the long run.
