If you want to up the ante in representing your brand, why not distribute spot gloss business cards? This is a super cool printing effect that can only be achieved using the offset printing method from companies with state-of-the-art printing presses. If you’re going for something cheaper like digital printing, it might be difficult – if not impossible – to achieve the same luxurious effect.
How is the Spot Gloss Effect Achieved?
Just like gold foil business cards, a specialized printing process is used to achieve the spot gloss effect. As the name implies, gloss is applied to certain parts of the business card. If you have a standard-sized 3.5” x 2” card, for example, a high-gloss layer can be applied to the logo. If the design is black-and-white, gloss can be applied on the white parts of the card to highlight certain aspects of the design. The application of a glossy layer makes the colors pop. Since the rest of the surface has a matte effect, running your fingers through the parts with the glossy layer makes the business card feel extra luxurious. It adds another dimension to the design, making your brand stand out.
Here’s a quick list of other things to remember when ordering spot gloss business cards:
- Consider adding gloss to logos, illustrations, a name, or just the parts of the card’s design that you wish to highlight.
- The spot gloss effect works best with a thick card stock, so go for thick 16 pt. or super thick 17 pt. paper.
- The ‘gloss’ part is a combination of matte and glossy layers, making the area raised – which is something that you need to consider when creating the design. If you want to highlight a name, for example, make sure that it’s in a large font – otherwise, the glossiness of the design might be indistinguishable.
- Similar products are silk business cards, silver or gold foil stamped business cards. All these add that extra layer of dimension to otherwise plain contact cards.
All in all, if you want your brand to stand out, you really must consider going with super cool spot gloss business cards.