Just like business cards, brochures, flyers, booklets, door hangers, envelopes, folders, letterheads, and postcards, rack cards are used as a traditional form of print advertising. Despite the emergence of digital marketing campaigns, having something tangible like rack cards creates a huge impression on customers. It increases name recall, and you can actually combine print with your digital promotional campaign by including cool features like QR codes that can be scanned or discount codes that can be applied on online or in-store purchases.
How to Get Started in Printing Rack Cards
After learning about the benefits of using rack cards in print advertising, how can you actually go about the process of having one made? The first thing to do is look for companies that specialize in rack card printing. Offset printing is better than digital printing, simply because of the sheer difference in output quality. The former delivers professional-looking results, which is something that you need if you want to grab the attention of people walking by when your rack cards are displayed.
Design-wise, here are a few things to remember when you print rack cards:
- When writing the copy, determine what your goal is in the first place. Do you want to introduce your brand to your target market? Or are you introducing a new line of products or a new service? Based on your marketing goal, you can come up with content that will effectively convey your message.
- Strategically include photos or illustrations in your rack card design. There should be a good balance between text and images. If you want to include pictures, make sure that they are professionally-shot and there should be a description at the bottom.
- The overall design of the rack card must fit the image that you would like to portray for your brand. You don’t want to use too-dark colors if your target market is women of all ages – it should be a bit more fun and feminine. If possible, use a palette that is similar to the colors used in your business logo.
- Include a call to action. Just like brochures and flyers, there is sufficient space in a rack card for you to squeeze in a line or two for a call to action. It can be your contact information – something that you can incorporate in the design through a detachable business card at the bottom of the rack card. It can also be a scannable QR code that will lead a customer to your website, or discount codes that they can use when purchasing.
There should be plenty of information here to get you started on rack card printing, so make it work to your business advantage and start right now!