Postcard printing is one of the best ways to market your brand. You can include it in your print advertising campaign along with business cards, brochures, flyers, banners, and more. What’s good about postcard printing is that it contains more information than business cards, but less than what you can print on a brochure. This means that it can have just the right amount of information when you’re launching a new product or service, or introducing your brand to a new set of customers.
When printing postcards and other advertising materials, you can take your pick from two types of printing: digital and offset. Digital desktop printers are cheap and easy to find, while offset printing delivers more professional-looking results. Here, we will look at why it pays to choose offset printing when ordering postcards for your business’ advertising campaign.
Why Use Offset Printing for Postcard Marketing
Fortunately, there are many color postcard printing service providers that use offset printing. Here are the top three reasons why you should choose this method over digital:
Digital printing companies are cheap and common because there are no complicated equipment needed – a desktop printer will do. The problem with this type of printing is that it cannot necessarily deliver professional-looking results. Compare the appearance of a postcard made with digital and offset printers and you will see the subtle differences. Also, there are more laminating effects that can be done using state-of-the-art printing presses so offset really is the way to go.
Once the digital steps like layouting, film stripping, and color separation is done, offset printers can print hundreds or even thousands of postcards in a matter of minutes. This is something that a digital printer just cannot do.
The same thing holds true when it comes to volume. Offset printers are huge so if you need to print dozens of banners or a thousand business cards, for example, the machines can easily handle the bulk and volume.
As such, it pays to look for offset printing companies if you plan to print postcards online. In terms of quality, speed, and volume, offset is your best bet.