If you want to print postcards but have no idea where to start, here are a few option to choose from:
- Customize it.
Color postcard printing service providers may offer you the most popular sizes: 4” x 6” and 5” x 7”. But if you’re just getting started and you don’t want your postcards to be drowned among similarly printed promotional materials, it is better to go for customized ones. If you’re a real estate agent, for example, you can order a 6” x 9” postcard. It can be a personalized postcard which shows the recipient the value of his or her property. This is an excellent way to target new clients and get you the leads you need.
- Go for what’s tried and tested.
On the other hand, you can also go for the most popular sizes. These are tried and tested printed advertising materials that will let potential and existing customers know about the product or services you’re offering.
- Think of something that will make you stand out.
If you’ve long been in the real estate industry but haven’t tried postcard marketing yet, think of something that will make you stand out. If you have a listing to share, you can incorporate that on the postcard design. Featuring such an achievement will impress your clients and increase your listings.
When you print postcards online, look for an experienced and specialized printing company. It is best to go with one that has a wide range of products like brochures, business cards, door hangers, envelopes, folders, letterheads, rack cards, and the like.
The printing method is another thing that you must consider. Does the printing company use a digital or an offset printing technique? State-of-the-art printing presses apply the Heidelberg technology to make the colors pop.
As you can see, even if you are a newbie when it comes to postcards printing, there are many techniques that you can apply to make your brand stand out. Combine this with high-quality printing and you are bound to get the results that you want from your print advertising campaign.