You’re an entrepreneur and you went through the steps of how to order business cards. Those shining, crisp cards are already stored in your wallet and you can’t wait to go to your next networking event to increase your business contacts. The question is, do you know the proper way to distribute those cards? You don’t want to be one of those who people consciously avoid during such events because you push total strangers to accept your business cards or your talk other people’s ears off about your business. There is absolutely nothing wrong in talking shop when attending such events, but you should never be that stereotypical entrepreneur who shoves his or her business card down everyone’s throats.
So what is the proper way to distribute those business cards? After you go through the process to order business cards, here are a few pointers to consider on how to distribute them:
• When attending networking events, do not force total strangers in accepting your business card unless they specifically ask for it.
• If you do want to give someone you just met your business card, subtly steer the conversation towards the nature of your work. If the other person seems interested with what you do, that’s the time for you to fish out one of your cards and carefully hand it over.
• If you were given a business card in turn, study it or jot a quick note at the back. This would mean that you are interested with what the other person has to offer. Carefully place the card in your wallet or briefcase – never your pocket – so that the other person would think that you would extend him or her the courtesy of safekeeping the card for future reference.
• Never hand out a damaged, out-of-date, wrinkled, torn, stained or bent business card. This would look unprofessional.
• Never hand out multiple business cards to one person unless he or she specifically asks for it.
These tips are simple enough to remember so that you would know how to properly distribute those cards after you print business cards.
Similar to how you wouldn’t wear a shirt that washes out your skin complexion because of the color, you would not want to choose a color for a business card that does not suit your company’s image. When having colored foil business cards made for your business, you need to choose just-the-right hues.
How would you know if a specific color will suit the image that you’d like to create for your brand? Here are a few points to ponder:
– Do the colors on your business card also appear on the company logo?
– Is the color bright enough to attract a young clientele, or conservative enough to appeal to a more mature audience?
– When you look at the colors along with the font choice, images and design of the business card, does it look professionally-made? Does it fit the image that you’d like to have as a company?
By taking these things into consideration, you can have a business card made that exactly suits your corporate image. A few decades back, only black and white business cards using thin paper were available. Today, you can take your pick from colored foil business cards, plastic cards, rounded corner cards, spot gloss cards, and silk cards. Foil stamping is a process to make the design pop out on silk cards and with companies like BlockbusterPrint.com, the options available are silver, gold and colored.
With foil business cards, your business name will definitely stand out and you can distribute business cards to clients, customers, suppliers and other contacts with pride.
Business card printing is a must for those who would like to acquire new business. If you’re a solo entrepreneur, you need to distribute business cards to broaden your network of contacts. If you’re a manager or employee of a company, you need a card that shows your name, company name and job position which will allow you to represent your brand. You can distribute these to possible clients or customers during meetings, trade shows or even casual parties where you can also network. A business card is the best way to represent your brand and give people a reason to get in touch with you.
Why Choose Spot UV Business Cards
There are many options for business card printing that you can go with, but the one that will make your card stand out from the rest is spot UV printing. As the name implies, a spot or a part of the business card is applied with UV treatment which makes it appear embossed, glossy and reflective. If you want your company name to stand out, for example, the card will be made in such a way that the letters will be highlighted and slightly raised.
Here are the reasons why it pays to choose spot UV business cards:
– You can take your pick from full color spot UV cards with one sided or two sided printing.
– There are many printing companies like BlockbusterPrint.com which specialize in spot UV printing.
– You can combine spot UV printing with hot foil, embossed or debossed printing features for more personalization options.
– It is best not to choose 100% spot UV coverage so as not to dilute the effect of the printing technology.
The turnaround time for spot UV business card printing could be longer than traditional cards, but the final results are well worth it. They will make your brand stand out, and you can proudly hand over the business cards to impress even the most finicky of clients or customers.
Gone are the days when business cards appeared as thin, easily wrinkled cards with poor print quality. Today, you can get business cards in varying sizes and a wide array of printing technologies used. Some examples are gloss, silk and spot UV printing. Spot UV printing differs from the two in the sense that it makes a certain part of the card pop up. If you’d like to highlight your name, the company name, your website name or your contact information, a spot UV printed card is perfect since it adds a specialized gloss to make that specific part stand out. It’s a cross between a gloss and a silk finish, and is suitable if you would like your business card to stand out.
If you don’t necessarily feel like making a statement with spot UV printing, you can go with glossy finish cards instead. Business cards with a glossy finish look professional and elegant. The entire card appears shiny and reflective. As compared to plain cardboard cards with traditional printing, the paper stock used in glossy finish cards is thicker – so they feel more substantial when held. Another reason to go with glossy finish cards is that even if exposed to the harsh rays of the sun, the print will not fade because it has that protective coating.
Finally, there’s silk finish cards which are beautiful to look at. As the name implies, these business cards have a silky smooth finish. If glossy finish cards have a reflective surface, silk business cards do not – but they still have that unique, silky sheen to them. Among the three, silk finish cards are the cheapest but, when designed right, can look professional and elegant as well.
Whether you end up choosing spot gloss business card printing, glossy or silk finish on your business cards, what’s important is for its overall design to reflect the image that you would like your business to have.
If you want your business card to stand out, you should definitely consider having spot UV business cards made. With companies like BlockbusterPrint.com, you can get the best value for your money with these business cards which will definitely make your name or company name stand out from the rest. But what exactly spot UV printing for business cards? Unlike traditional business cards which use plain colored or black ink for printing, spot UV adds gloss to a specific area of your design. This makes the card appear to have a two-dimensional, multi-texture feel to it.
Let’s say that your company name is ABC Enterprises. With spot UV printing, you can have the “ABC Enterprises” part stand out. It will look somewhere between a gloss and a silk finish – then the rest of the text will have traditional ink printing. Doing it this way makes the business name pop out, so the card is more noticeable and the design is more eye-catching.
Are Business Cards Still Relevant?
Now, whether you are having spot gloss business card printing or ordinary business cards made, what makes these little cardboard cards still relevant in today’s business environment? Aren’t we supposed to be existing in a paperless, high-tech world? Although you can easily harness the power of the Internet to spread the word about your brand, there’s still nothing that matches the impact or person-to-person interaction.
When you hand over your business card to a potential client, business partner or supplier, there’s a personal touch to the whole interaction that will be more easily remembered. This personal impact will leave a lasting impression, and create that positive impact that you would like your business name to have towards your clientele.
All in all, if you would like to use personal networking as part of your advertising campaign, you should have spot UV business cards printed out.
Similar to fashion, there are trends in printing which emerge every now and then. Let’s take business cards as an example. If you need to print business card which you would like to stand out, you can take your pick from different types of printing technology. Here’s a quick look at what is available:
• Silk Printing
These are traditional business cards with a smooth, silk finish. The paper is laminated card stock and once printed out, has a smooth, silky texture which looks elegant and expensive. Unlike other cards which have a reflective surface, silk printed cards have a matte finish. What makes for durable cards is the lamination process done at the end, which makes the paper stock thick to the touch. Surprisingly enough, the silk printed business cards can still be written on using pencil or a ballpoint pen.
• Glossy Printing
Another option when you print business cards is to choose glossy printing technology. Unlike silk printed cards which have a matte finish, these cards have a glossy finish. The reflective sheen makes glossy printed business cards a more expensive-looking option than silk printed cards.
• Spot UV Printing
Lastly, if you would like to try the hottest trend in printing business cards, go with spot UV printing. With a spot UV print business card, the text takes on a slightly raised 3D effect because a portion of the text or the entire card is layered with UV cured shine treatment. This makes the text or a portion of the design literally pop out – something which you can feel when running your hands through the surface of the card. This is one of the most popular trends in business card printing right now. If you would like your business card to stand out, you should definitely consider having spot UV printed cards made.
If you’d like to make an excellent first impression, why not have gold foil business cards made? Although there’s nothing wrong in sticking with the traditional cards, these gold foil cards are worth their weight in gold because of the first impression that will be left to your clients. Just imagine the reaction when you hand over a gold stamped or gold foil card to a prospective client. He or she will definitely be impressed, and know that you are offering high-quality products or services.
Frequently Asked Questions about Gold Foil Business Cards
To give you more of an idea about gold foil business cards, here are answers to your most frequently asked questions about it:
• What are gold foil business cards?
Gold foil business cards are made using the foil stamping process. The exact series of steps vary from printer to printer but generally, a complete design is made first. If you would like the text to be gold foil stamped, that is where the printer will add the gold foil material after printing. A mask file tells the machine where foil is to be applied. It can be applied on the text, the sides of the card, the entire surface of the card or just parts of it.
• How do I get in touch with a company that makes gold foil business cards?
BlockbusterPrint.com is a company which designs and prints out gold foil business cards. They’re included in the category of cool extra options when having business cards made. Similar to high gloss, matte, silk, spot UV or rounded corners, silver or gold foil business cards can be made according to the client’s instructions.
• Why should I choose gold foil business cards?
Finally, why should you go for gold foil business cards? Your goal when having these cards made in the first place is to stand out. With gold foil business cards, you will definitely leave a lasting impression to whoever you will hand over the card to due to the quality of the material, and the visual impact that it will have.
When you look at 17pt business cards with gold foil stamps, rounded corners or transparent material, you will really marvel at how far business cards have come. Here, we will take a glimpse at the history of business cards before they turned into what they are now.
The history of business cards can be traced back to 15th century China, when visiting cards were used. In the 17th century, King Louis XIV made visiting cards de rigueur for the aristocracy. For the 18th and 19th century, visiting cards or social cards were used by the upper and middle classes. It was also during this period that businessmen in London used trading cards to promote their enterprise.
Business cards during these early times were very small and simply, typically printed with the name and title of the caller so that a good first impression can be left on the receiver. It was during the 18th century that cards started being representations for entrepreneurs. During the 20th century, trading cards were replaced with business cards, which pretty much looked as they do now. Today, you will typically receive impressive-looking 17-pt. business cards from business owners, no matter what the nature of their company is.
When having such business cards made, why does it pay to invest in thick material like silk business cards? Because you definitely want to make a good first impression. With the history of business cards that has transpired over the years, they are fortunately still very much a part of modern times. If you want customers to know that your business actually exists, it pays to make an excellent first impression by having good quality business cards printed out.
A lot of entrepreneurs know that they need to order business cards, but not all are aware of the importance of having an effective one. How will you know if a business card is effective or not? From the minute that you hand over your card to a prospective client, he or she should appear suitably impressed with the quality. There are even individuals who will jot down notes at the back of the card to remember who you are, exactly. This is definitely a good thing as far as first impressions go. If you will hand over a card which is flimsy and does not have good quality, clients will not remember your brand as easily.
What it Takes to Have an Effective Business Card Made
Now, in order for you to have an effective business card made, what are the things that you need to keep in mind? Take a look:
• You should know the purpose of the business card.
First, what’s the purpose of having the business cards made in the first place? That piece of card should contain information about the name of your business, the nature of your work, what product or services you offer, and how to get in touch with you. If the nature of your business is not obvious once they read your company name, make sure to insert a line or two about what it is that you do.
• Make sure that the information is accurate.
Nothing’s tackier than a business card with ballpoint pen corrections on it, so make sure that the information printed on the card is accurate. If you know that you will be changing your contact information soon, only have a small batch of cards made to tide you over until new ones come out of the press.
• Order business cards from reputable printing companies.
Companies like BlockbusterPrint.com specialize in designing and printing business cards. There are different paper types, thickness, coating and material to choose from – and all cards are made using HD color printing.
• Pay attention to the details and overall design of your card business card.
Finally, pay close attention to the details and the overall design of the card. Your card should represent the image that you’d like to portray as a brand. By taking these things into consideration when you print business cards, you can rest assured that they can be an effective marketing tool for your brand.
In business, first impressions definitely last. Handing over a black-and-white, flimsy business card to a client will not have the same impact as premium business cards printed in full color and thick, high-quality material. Remember that as an entrepreneur, you would like your clients to think that they are getting the best value for their money when dealing with you. A good quality business card will help you achieve just that.
What Makes for a Premium Business Card
So what makes for a good, high-quality premium business card? Take a look at the following list:
• The material used
With companies like BlockbusterPrint.com, the standard size of a business card is 3.5” x 2”. You can take your pick from different materials including thin, 14-pt. paper which is the cheapest and more traditional. If you would like to invest in premium business cards, it is better for you to use thicker paper like 17-pt. cards with 50% or 60% the thickness of credit cards. There are also different finishes used in the paper including textured or spot gloss.
• The quality of printing
You don’t actually have to worry about the quality of printing when dealing with BlockbusterPrint.com because they use HD color printing. It’s guaranteed to be the highest quality offset method in the industry.
• The overall design
While you’re still in the process of having the card designed, make sure that it will leave a lasting impact to your customers. If you’re in the construction industry, design the card in such a way that it incorporates a clear photo or a hard hat – along with a line or two of what your business represents.
• Other cool features
Finally, the good thing about choosing silk business cards is that you can go crazy with all the cool features that you can order. There are plastic or rounded corner business cards that you can have made. Silk cards can be foil stamped with silver, gold or other metallic colors to make a huge impact. Textured cards can vary from pearl metallic, ones with a nature feel or linen. As you can see, the choices of cool features in premium business cards are practically endless, so have one made for your business now.