Despite the popularity of cheap yet high-tech ways of promoting a business, it’s going back to the basics that will make you stand out. With traditional advertising methods like printing premium business cards, you have an excellent way of spreading the word about your brand. It might be basic and not a lot of entrepreneurs are doing it anymore, but it will definitely set your business apart from the rest. You can hand out these business cards when meeting a prospective client face to face. You can also distribute them to visitors at your office, to the people attending a trade show which you are participating in, and even leave them on a retail counter for people to see.
Avoid these Mistakes when Printing Out Business Cards
Fortunately, there are many companies out there which specialize in printing out not just business cards but also flyers, brochures, notepads, envelopes and similar advertising materials. To make sure that you are optimizing the impact of your business cards, here are a few mistakes to steer clear of:
• Not paying attention to details.
Business cards have a very limited space for you to print out the basic information about your business, so you should pay close attention to even the smallest details. Choose a font, color, images and design that reflect the image that you would like to project for your brand.
• Not looking for a company that specializes in printing out premium business cards.
With companies like BlockbusterPrint.com, you can have business cards printed out using the latest printing technology. You can also take your pick from different paper stock, finishing and features like UV spot printing to create even more of an impact to your clients.
• Ordering too many business cards.
When you order too many cards and you end up having to change your telephone number or business address after a few months, you will waste those that you’ve already had printed out. A good rule of thumb to follow is to order the minimum number of cards or a few months’ supply.
• Not updating your business cards.
Finally, when having thick business cards made, see to it that the information is always updated. Even if you won’t change the contact information on the card, you can update the logo and design to make the card look modern, and achieve the effect of impressing the people with whom you are doing business.
