Category: Business Cards

Get that Super Cool Effect from Spot Gloss Business Cards

If you want to up the ante in representing your brand, why not distribute spot gloss business cards? This is a super cool printing effect that can only be achieved using the offset printing method from companies with state-of-the-art printing presses. If you’re going for something cheaper like digital printing, it might be difficult – if not impossible – to achieve the same luxurious effect.

How is the Spot Gloss Effect Achieved?

Just like gold foil business cards, a specialized printing process is used to achieve the spot gloss effect. As the name implies, gloss is applied to certain parts of the business card. If you have a standard-sized 3.5” x 2” card, for example, a high-gloss layer can be applied to the logo. If the design is black-and-white, gloss can be applied on the white parts of the card to highlight certain aspects of the design. The application of a glossy layer makes the colors pop. Since the rest of the surface has a matte effect, running your fingers through the parts with the glossy layer makes the business card feel extra luxurious. It adds another dimension to the design, making your brand stand out.

Here’s a quick list of other things to remember when ordering spot gloss business cards:

  • Consider adding gloss to logos, illustrations, a name, or just the parts of the card’s design that you wish to highlight.
  • The spot gloss effect works best with a thick card stock, so go for thick 16 pt. or super thick 17 pt. paper.
  • The ‘gloss’ part is a combination of matte and glossy layers, making the area raised – which is something that you need to consider when creating the design. If you want to highlight a name, for example, make sure that it’s in a large font – otherwise, the glossiness of the design might be indistinguishable.
  • Similar products are silk business cards, silver or gold foil stamped business cards. All these add that extra layer of dimension to otherwise plain contact cards.

All in all, if you want your brand to stand out, you really must consider going with super cool spot gloss business cards.

 

 

 

 

 

 

 

 

Paper or Not? Why It Pays to Go for Plastic Business Cards

If you are thinking about using plastic business cards to promote your business, you are definitely on the right path. These business cards are thick, durable, waterproof, and fade-proof. With such characteristics, not only will you get the best value for your money but you will also make an excellent first impression to your prospective customers.

As compared to paper, here are the many reasons why you should consider going for plastic business cards:

  • Plastic falls under the category of premium business cards. On a side-by-side comparison with thin paper or thick cardboard cards, plastic is extremely durable so it will last you for practically a lifetime.
  • Because of the uniqueness of plastic as a printing material, offset printing is better than digital printing. See-through ink is used and depending on the type of plastic that will be used, you can achieve different effects.
  • The see-through effect is achieved when clear plastic is used; the colors are a bit more solid with frosted plastic; while white plastic is similar to printing on regular paper – only the material is different.
  • Using plastic business cards will make you stand out from your direct competitors. If a company offering the same services that you have in your business has thin, cardboard business cards and yours is made from plastic with high-quality print, which one do you think will stand out?
  • Plastic business cards are similar to credit cards so they have a higher perceived value. Instead of tossing a cardboard card inside an office drawer, customers will most likely keep your plastic business cards inside their wallet or in a prominent place in their office desk.

When looking for a business cards online company to print your plastic cards, make sure that they use state-of-the-art printing presses. Again, plastic has an entirely different surface than paper so a different kind of ink and printing process must be used. Called offset printing, this offers much higher quality than desktop digital printing. With the right printing process, what’s printed on the plastic business card is practically fade-proof, so you won’t worry about customers forgetting about your contact information anytime soon.

With all these benefits, there’s really no reason for you to say no to the prospect of using plastic business cards.

Plastic Business Cards: Durable, Flexible, Impressive

Competition in any business is very tough so you need to have something that makes you stand out – and plastic business cards do exactly that. Durable and flexible, these unique business cards will impress the heck out of your customers.

The Characteristics that Make Business Cards Stand Out

So what exactly are the characteristics that make business cards made from plastic stand out? Here’s a preview:

Clients will definitely not be impressed with thin linen cards which look like they just came out from a desktop printer. Cards which are as thick as a credit card and plastic cards are considered premium because of the quality of material used. By showing customers that you are investing in high-quality material, they will have the impression that you are also delivering the same level of quality when it comes to the products or services that you are offering.

  • The material is durable and flexible.

As compared to paper, no matter how thick, plastic is waterproof, durable, and fade-proof. Just make sure to look for a business cards online printing company that specializes in printing plastic business cards.

  • The uniqueness of the material will make your business card stand out.

If a customer has a stack of business cards collected over the years, they will most likely be made from standard-sized cardboard material. If your plastic business card is inserted in such a stack, it will really stand out and it will increase the likelihood of a customer calling you. Another thing that makes plastic cards stand out is the fact that there are different styles or finishes to choose from: white, clear-colored, frosted, or textured. When designing the card, make sure that the layout, font, and colors used will be a good fit for the material used.

Size-wise, you can go for the standard 2” x 3.5” option – or something a bit bigger like 2.125” x 3.375”. Square, oval, or standard-sized business cards with rounded edge are the other options that you can choose from. Stylish, durable, and flexible, plastic business cards are a must-have if you want to leave a lasting impression to your clients.

 

Ways to Excel in Business Card Printing

When performing a task like business card printing, you want to do it in such a way that you will achieve desirable results. Whether you are just starting out in business or if you want to kick off a new product or  service that you are offering,  you do need to have a set of high-quality business cards on hand. The good news is that there are plenty of printing service providers that can give you excellent quality prints at an affordable price. You just need to do your part in designing the  cards in such a way that it will reflect the image that you want to project as a brand, and it will appeal to the tastes of your target market.

To get started, here are the ways for you to excel in business card printing:

  • While designing the card, keep your audience and image in mind.

If you are an interior designer, a plain, boring business card is a huge no-no! You are in the creative field so you need to give clients a glimpse into the quality of your work – something that will be reflected in the design of your business card. Similarly, a neon-colored card will not necessarily appeal to the more conservative clients of a divorce lawyer, for example. This means that you must match the design of your card with the image that you want to project for your business. You should also take into consideration the colors and overall look that will appeal to your target audience, keeping their age range in mind.

  • Invest in good quality material.

A set of gold foil business cards are perfect if you want to achieve that elegant, luxurious feel. Foil and other specialty cards are made from thick material – some ranging from 70% to 100% the thickness of a credit card. If you want to go for something thin, make sure that it has a luxurious finish to it, like linen business cards. This will still feel and look expensive. Ask your print service provider which material works best for the finish that you want to have for the business card.

  • Think of ways for your business cards to stand out.

Finally, look for ways to make your business cards stand out. Would you like to go for something smaller or bigger than the standard-sized cards? How about having a portrait instead of a landscape orientation in the design? Instead of rectangular edges, go for rounded edge business cards.  With a printed material this small, it’s the tiniest details that will make your business cards stand out.

 

 

 

 

 

Is there Still a Need for a Business Cards Print Service Provider?

In today’s business environment, some doubt whether there is still a need to get a business cards print service provider. They might argue that it’s all about videos and social media now – so if your form of advertising is not online, you should not even bother with it. But is this true? Is there no need for traditional print advertising anymore? Not necessarily. There are still numerous benefits to having thick, elegant business cards. Read on to find out what these advantages are.

Why It Still Pays to Print Business Cards  

If you want your brand or your name as a professional to be remembered by your customers – existing or prospective – then you definitely need to invest in high-quality business cards. Here are the reasons for doing so:

  • The ceremony behind handing over a business card harnesses human-to-human connection.

There’s absolutely nothing wrong in maximizing the use of technology. The downside is that real human connection gets lost along the way. This is one of the reasons why it still pays to invest in business cards. There’s almost a ceremony when you hand over a business card to a prospective customer or client. You fish out the card from your wallet or from its container, then carefully hand it over to the other person. There could be a shaking of hands, a smile of acknowledgment, or just a simple nod. These gestures mean that you have established yet another business contact. This makes the recipient of your card less likely to forget about your name or brand.

  • You can use your business card as a tool to make your brand stand out.

It’s all about image these days, and business cards are a great tool to make your business stand out. Instead of thin linen cards, you can go for laminated, rounded corner business cards. If you want to have something with a more luxurious feel to it, order a set of traditional-sized silk business cards. Combine it with a design that mirrors the image that you’d like to portray as a brand, and you are all good to go in making your brand stand out.

  • It’s a cheap but still effective form of advertising.

Finally, business cards are an inexpensive but still effective form of print advertising. When you combine it with flyers, brochures, notepads, letterheads, banners, and notepads, you can launch a promotional campaign that will help spread the word about the product or services you’re offering as a business.

 

How a Business Cards Print Service Provider can Help You Put a Face to Your Brand

If you are on the lookout for a business cards print service provider, you are definitely on the right track. Despite the prevalence of social media and online advertising these days, it still pays to rely on the old school method of giving people your contact information by distributing business cards.  Premium products like silk business cards are especially impressive. Once a customer receives this or something unique like rounded corner business cards, they are more likely to remember your brand name and what your business is all about.

Exactly How can Business Cards Help Put a Face to Your Brand?  

So how, exactly, can these tiny 2” x 3” business cards help put a face to your brand? Here are the top ways:

  • Business cards establish the legitimacy of your business.

Which type of information is printed on a business card?

  • Business name
  • Business address
  • Telephone number
  • Email address
  • Social media handles (Twitter, Facebook, Instagram, etc.)
  • Your official website

People want to have all these information on hand and once they learn what you are all about as a business, they will see you as a legitimate business – and maybe even an authority in your field. Most people become dubious when they can’t find you online, so it is important to also include your website, blog, and social media handles when having cards printed out.

  • They can be designed to target both the young and older clientele.

What product or services are you offering to your customers? If you are targeting young women who are between a certain age range, you can have your business card designed in such a way that will appeal to them. You should pay attention to even the smallest details like the font, the colors used, and the overall design. Make sure not to overcrowd the card with too much information. In the same vein, you can opt for a more elegant, traditional design if your target market are the older folks.

 

  • The more creative the design of your card is, the more likely it is to be shared.

Traditional business cards are rectangular and sized 2”x 3”. If you want your card to stand out, you can go for unique materials like a gold or silver foil laminated card. Plastic cards or rounded corner cards also make for a creative design.

All in all, business cards help establish the legitimacy of your business operations and put a face to your brand.

 

The Basics of Business Card Printing

Business card printing is a cheap yet effective way to market your brand. Whether you’re manufacturing a product or offering a service, it will help spread the word about your brand, legitimize your business in the eyes of your customers, and help you achieve your most immediate business goals.

But how exactly did the process of distributing business cards start? They used to be called trade cards, and were utilized as a form of advertising and sort of a map system in 17th century England. From there, the popularity of trade cards soared and they were used to promote everything – from formula milk to patient medication. Trade cards indicated the name of the business, its products, business address, and contact information. Nothing much has changed from trade cards to business cards – they are still being used as a form of print advertisement up to this day.

Now that you already have an idea about the history of business cards, let us take a quick look at the factors that you need to consider when looking for printing service:

  • The cost and quality of service

There are two types of printing service available: digital and offset. As compared to digital printing, offset printers offer six to eight times better quality – so it pays to invest in this type if you want to get good quality prints.

  • The design and layout of the card

Of course, you also need to think about the design and layout of the card. Do not overcrowd the small space you have with too much information. Depending on your target client, you can come up with a design and layout that will appeal to them. Consider even the smallest details – from the colors to the font, as well as the image and the way that the contact information is laid out.

  • The material used

Lastly, consider the material used. You can take your pick from plastic business cards; thin or thick paper which has 15% to 75% the thickness of a credit card; or laminated paper which can give a fabric-like effect to the card. Premium cards like suede business cards or silver/gold foil will make a great first impression to customers.

 

 

 

Business Cards Online: Mixing Old School with Modern Advertising

Did you know that ordering business cards online is a mixture of old school and modern advertising? With the ease by which entrepreneurs can use online advertising these days, it is quite refreshing to know that they can mix it with old-school promotional methods like print advertising. Here, we will list down the reasons why it still pays to look for a business card print service provider to order these tiny cards from.

Why It’s Important to Print Business Cards

If you own a business or if you’re a representative of your company, why should you order premium business cards? Here’s a quick list:

  • It establishes your authority as a business.

Owners of start-ups should definitely have a set of business cards handy to distribute to their existing or potential customers. Just imagine the bad impression you’ll leave if a possible client asks for your contact information and the first thing you do is haphazardly scribble your phone number on a piece of paper. Smoothly handing over a thick, well-designed business card will establish your authority as a business while also leaving a great first impression.

  • It’s suitable both for the smartphone and the old school generation.

Today’s market consists of millennials, gen-Xers, baby boomers, and those who are just getting their feet wet in the business industry. A business card with your contact information indicated will target all generations. For the younger audience, make sure to include your social media handles so they know how to look for your business name on Facebook, Twitter, and Instagram. Don’t forget to include your website!

  • It’s a powerful advertising tool.

During events that draw big crowds like conferences, seminars, employee events, and similar occasions, you can distribute business cards as part of your advertising campaign. It’s even better if you will include it with corporate giveaways like pens, tumblers, caps, mugs, flash drives, etc. These are inexpensive items that will mark your brand name into the minds of your target audience.

  • It helps increase your network of business contacts.

Finally, business cards are a great tool to help spread the word about your business and increase your network of contacts. A customer you give your card to may contact you for product orders or to ask for a service you provide in the future.

As you can see, business cards are an important part of being in the business industry, so have a set made for yourself right now.

The ABCs when Printing Rack Cards

Rack cards are an effective marketing tool that you will usually see in hotel lobbies, resorts, movie theatres, spas, and similar business establishments. These elongated cards usually have eye-catching images that feature the product or service that the company offers. If it’s a rack card for a spa, for example, you will see the image of a woman lying on her back with black stones on her back, looking utterly relaxed while getting a massage.

Along with the image, there is a list of the services offered by the spa – plus the prices or a brief description of the service. Doesn’t it make you want to get a massage, too? Such is the effectiveness of rack cards: it makes you want to take advantage of whatever is being offered by the business. If you’re an entrepreneur, this is something that you would also want to use to your advantage.

Print Rack Cards with these ABCs in Mind!

Now, what are the things that you need to keep in mind during rack card printing? Here are the basics:

  • Attract your target audience.

When you print rack cards or any other printed promotional material, always keep your target audience in mind. If you’re a legal firm, you wouldn’t print a rack card with a neon background and a fun font. You want something that’s elegant and befitting your establishment. Those who are on the creative industry, however, can go all out in creating unique, colourful content that would appeal to their target audience.

  • Build up your brand.

Next, make sure that the overall look of your rack card suits the image that you would like to create for your brand.  Incorporate your logo in the design and make sure to include your up-to-date contact information. Be careful not to overcrowd the pages with too much information, though.

  • Consider adding unique features like coupons or business cards to the rack card.

Finally, consider adding a detachable coupon or business card onto the layout of the business card. This is especially important for those who are introducing a new product or service to their clients.

With these key principles in mind, you can design a rack card that will truly represent what you are all about as a brand.

 

 

 

 

 

What is the Typical Size of a Set of Suede Business Cards?

You’re looking for a company that specializes in suede business card printing but you have no idea where to start. Which steps are you supposed to take? How can you make sure that you’re getting your money’s worth? How can you ensure that you are on your way towards having an effective print marketing campaign? It all boils down to the printing company that you will choose.

There are many digital printing companies out there that use desktop printers but if you want to have a batch of premium business cards printed out, it’s better to go for offset printing. These make use of huge Heidelberg printing presses which produce high-quality prints that will impress the heck out of your customers. It may cost a bit more, but the investment is well worth it in the end.

Should You Go for Standard or Non-Traditional Sized Business Cards?

Next, which size should you go for when printing suede or silk business cards? Should you go for standard-sized ones or one that are a bit non-traditional? First, here are your options:

  • 5” x 2”

If you already have a stack of business cards, you will notice that majority are sized 3.5’ x 2” – with landscape orientation. If you want to stick to the standard, you can have silk or suede business cards printed out with these sizes. But you can make them stand out by ordering for a round-edged set, or designing cards with a portrait instead of a landscape orientation.

  • 375” x 2.125”

In Europe, business cards are a bit larger than standard-sized cards. If you’re running your business in this part of the world, you might want to consider having a set printed out in this size.

  • 2” x 2” or 2.5” x 2.5”

Another way to make your business cards stand out is by going for square business cards, which measure either two or two and a half inches on all sides. If your business is on the creative side, this is an excellent choice.

  • 5” x 3.5” or 1.75” x 3.5”

There are also mini business cards which are a lot smaller than the standard-sized cards. When going for these sizes, however, keep in mind that you will have an even smaller space to work with – and you don’t want to overcrowd the card with too much information. At most, you can indicate your business name and contact number – there might not be enough space for your address and a marketing tagline, unless you decide to also use the back.

Although standard sized cards are always popular, it’s good to know that there are other sizes available for those who want to make their business stand out.