In today’s business environment, some doubt whether there is still a need to get a business cards print service provider. They might argue that it’s all about videos and social media now – so if your form of advertising is not online, you should not even bother with it. But is this true? Is there no need for traditional print advertising anymore? Not necessarily. There are still numerous benefits to having thick, elegant business cards. Read on to find out what these advantages are.
Why It Still Pays to Print Business Cards
If you want your brand or your name as a professional to be remembered by your customers – existing or prospective – then you definitely need to invest in high-quality business cards. Here are the reasons for doing so:
- The ceremony behind handing over a business card harnesses human-to-human connection.
There’s absolutely nothing wrong in maximizing the use of technology. The downside is that real human connection gets lost along the way. This is one of the reasons why it still pays to invest in business cards. There’s almost a ceremony when you hand over a business card to a prospective customer or client. You fish out the card from your wallet or from its container, then carefully hand it over to the other person. There could be a shaking of hands, a smile of acknowledgment, or just a simple nod. These gestures mean that you have established yet another business contact. This makes the recipient of your card less likely to forget about your name or brand.
- You can use your business card as a tool to make your brand stand out.
It’s all about image these days, and business cards are a great tool to make your business stand out. Instead of thin linen cards, you can go for laminated, rounded corner business cards. If you want to have something with a more luxurious feel to it, order a set of traditional-sized silk business cards. Combine it with a design that mirrors the image that you’d like to portray as a brand, and you are all good to go in making your brand stand out.
- It’s a cheap but still effective form of advertising.
Finally, business cards are an inexpensive but still effective form of print advertising. When you combine it with flyers, brochures, notepads, letterheads, banners, and notepads, you can launch a promotional campaign that will help spread the word about the product or services you’re offering as a business.
If you are on the lookout for a business cards print service provider, you are definitely on the right track. Despite the prevalence of social media and online advertising these days, it still pays to rely on the old school method of giving people your contact information by distributing business cards. Premium products like silk business cards are especially impressive. Once a customer receives this or something unique like rounded corner business cards, they are more likely to remember your brand name and what your business is all about.
Exactly How can Business Cards Help Put a Face to Your Brand?
So how, exactly, can these tiny 2” x 3” business cards help put a face to your brand? Here are the top ways:
- Business cards establish the legitimacy of your business.
Which type of information is printed on a business card?
- Business name
- Business address
- Telephone number
- Email address
- Social media handles (Twitter, Facebook, Instagram, etc.)
- Your official website
People want to have all these information on hand and once they learn what you are all about as a business, they will see you as a legitimate business – and maybe even an authority in your field. Most people become dubious when they can’t find you online, so it is important to also include your website, blog, and social media handles when having cards printed out.
- They can be designed to target both the young and older clientele.
What product or services are you offering to your customers? If you are targeting young women who are between a certain age range, you can have your business card designed in such a way that will appeal to them. You should pay attention to even the smallest details like the font, the colors used, and the overall design. Make sure not to overcrowd the card with too much information. In the same vein, you can opt for a more elegant, traditional design if your target market are the older folks.
- The more creative the design of your card is, the more likely it is to be shared.
Traditional business cards are rectangular and sized 2”x 3”. If you want your card to stand out, you can go for unique materials like a gold or silver foil laminated card. Plastic cards or rounded corner cards also make for a creative design.
All in all, business cards help establish the legitimacy of your business operations and put a face to your brand.
When looking for a business card print service provider, it is good to know exactly what your options are. There are many digital business card print service companies out there where you can get the most number of card copies for the cheapest price. If volume is what you’re after, then this is well and good. But what if you are after quality and getting the best value for your money? This is where doing a bit of research comes in handy. When you know what to look for, you will find a company that will create high-quality business cards for you, without charging too high a price for it.
What to Look for in a Premium Business Cards Provider
Out of all the business card printing companies operating today, how can you choose which one to order color business cards from? Here are a few factors to consider:
- Offset versus digital printing
The company that will offer you the lowest price for the most number of business cards usually have a digital printing process. Another type of printing is called offset. At BlockbusterPrint.com, Heidelberg printing presses are used to create high-quality prints for all their printed products, including business cards. This has up to eight times better quality than digital printing so if you want to get the best-looking print, the extra cost will be so worth it.
- The quality of paper stock used
Depending on the type of finish that you want, there are different premium stock paper available at BlockbusterPrint. There are thin linen textured cards, laminated cards with 70% to 100% the thickness of a credit card, and even gold or silver foil business cards. If you want to leave a lasting impression to your clients, you definitely should consider having premium paper used for your order.
Once you find a good offset printing company, don’t forget to also consider what you are going to put on the card itself. Make sure that the information is accurate and up-to-date. See to it that the every aspect of the design – from the font to the colors used – is something that will reflect the image that you would like to portray as a company. If possible, put your social media information on the card, although you still need to make sure that it’s not crowded with too much information. When you put all the aspects of the design together, your business card should be reflection of what you are all about as a brand.
If you think that in today’s business environment, there is no need for you to order business cards online anymore, think again. Almost all industries have become highly competitive, making it even more crucial for you to make use of a still-effective form of advertising: business cards printing.
To start right off, here are the reasons why it is still worth it to take advantage of a business card print service provider:
- When a client, supplier, customer, or anybody you’re doing business with asks for your contact number, you still need to pull out a classic business card.
Just imagine how awkward it is for you to scribble down your name and telephone number on a piece of paper if a person asks for your contact information. Not only is it difficult, but it also lessens your authority as a business owner in the eyes of the person you’re talking to. Not having a business card makes you look unofficial. If you cannot even put together the effort into having a set of silk business cards made, for example, how can you expect a client to place his or her trust into your brand? Why would customers take advantage of the product or service you’re offering if you do not even have an official business card?
- Print is still an effective form of advertising.
Aside from business cards, there are other printed material that you can use as part of your print advertising campaign. You can have a set of plastic business cards printed out along with brochures, flyers, notepads, envelopes, letterheads, and banners. Despite the prevalence of online advertising, print is still an effective form of promoting your brand. It’s inexpensive, too!
- Having physical cards will make people remember your business name for a long time.
Finally, just like physical books which may never be replaced by e-books, there is a certain sentiment associated with having physical business cards. People can use it as a bookmark or keep it along with other business cards that they have. Even if they have bookmarked your website on a browser, having a physical card is one way to make people remember your business name and brand for a long time.
These are the reasons why you should take advantage of the business card printing services provided by companies like BlockbusterPrint.com. The premium business cards that they print are sure to leave a lasting impression to your clients and network of contacts, so have a set made for yourself right now.