Brochure Printing 101: What are the Folding Types Available?

When introducing a new product or service to your clients, brochure printing is the cheapest and most effective way to do so. Most people think that print advertisement is dead – but despite the digital age that we’re now living in, there is still a huge audience for printed advertising materials. You just know how to make the most out of your print promotional campaign.

If you are a new company, for example, and you want to introduce your brand to as wide an audience as possible, start by distributing flyers, brochures, and newsletters. Whenever you are meeting a potential client or customer, make sure that you have a high-quality business card with you. If you have a physical office, you can also print banners. During events, you can distribute notepads, letterheads, envelopes, and corporate giveaways with your company logo in it.

Different Folds for Different Folks

Now, let us focus more on brochure printing. Unlike business cards which only allow you to print out your business name and contact information, brochures give you a lengthier space to put all your information in. Using the previous example, if you are a new company and you want to introduce your brand to the business community in your area, you can place your business history, mission and vision in the brochure. You can also indicate which products or services you’re offering. To sweeten the deal, you can make the brochure double into a coupon code so that people can try out your service or product at a discounted price.

During the brochure printing process, there are different kinds of folds available. Perhaps the most popular is the bi-fold brochure, where the paper is folded in half. This results to four pages back and forth. Depending on the type of information that you would like to provide to the reader, you can use the first two pages to introduce your company – then the last two pages to tell the reader about your products or services. Make sure to include your business address and contact information on the last two pages.

You can also go for trifold brochures that result to six panels. With more number of pages, you must plan how you will assemble the pages to make the brochure more reader-friendly. Just make sure that there’s a balance between the text and the images, so that the pages will not look overcrowded with information.

Half fold brochures are similar to bi-fold with four panels or pages. Other folds include Z-fold, single gate, double parallel, double gate, accordion, roll fold, half then trifold, and half then half. Depending on the number of pages that you need, you can choose a folded brochure that will suit your promotional purpose perfectly.