Would you like to include brochure printing as part of your print marketing campaign? If yes, then you need to consider three things: quality, size, and price. Brochure printing is a more comprehensive way of presenting information about your business. Whether you’re offering a retail product or a service that people book on a regular basis, brochures give them a lengthier version of your sales spiel – something that you cannot print on materials with limited space such as postcards or business cards.
Here are the top three things to consider in brochure printing:
- The quality of print
If you want to turn prospective customers into actual clients, you must leave a lasting impression. As such, you need to make sure that your brochures or any printed marketing materials that you have use high-quality paper with high-quality print. For brochures, you can take your pick from medium gloss text book paper or a much thicker extreme gloss cover paper. For printing quality, there are online printing services that offer digital or offset printing. Offset is much better in terms of color, contrast, vividness, sharpness. It also performs better when it comes to the length of time that the ink lasts.
- The size of the brochures
The standard brochure size is 8.5” x 11”. If you want something a bit smaller, go for the 4.25” x 11” option. Other sizes include legal, folder sheet, tabloid, and map size. There are also different folding options available including trifold, Z-fold, half fold, double parallel, single gate, double gate, roll fold, accordion, French fold, and half then trifold.
- The price of the printing package
Finally, consider the price of the printing package. Offset is a bit more expensive than digital printing but the quality is better. When it comes to numbers, the more brochures you order, the lower the per piece price is. Ordering 500 brochures, for example, is a bit pricier than ordering 1,000 or 2,500 copies.
As a final note, you need to know how to distribute the brochures so that it reaches the hands of your target market. You can include brochures in deliveries, hand them out personally, or send them out by mail.