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Brochure Printing Basics

Brochure printing is a must-have part of any print advertising campaign. Combined with business cards, notepads, flyers, envelopes, postcards, menus, and similar items, you can reap lots of benefits from launching a full-fledged print marketing campaign.

So what are the basics that you need to know about brochure printing if you want your ad campaign to be a success? Here are a few things to remember:

Determine the purpose of your brochure.

Brochures can take the form of a postcard with print on the front and back, or a folded flyer where you can place eight pages of text and images. How do you decide which one to print? Know what the brochure is for in the first place. Are you introducing a new item in the menu? if yes, then a back-to-back postcard style brochure is your best bet. On the other hand, if you are introducing an entirely new business to potential customers, a lengthier six- or eight-page brochure will better suit the purpose.

Choose the material well.

Just like business cards, there are different sizes, folding options, and paper type that you can choose for brochures. For the finish, take your pick from medium gloss or extreme gloss paper.

Write good copy.

Based on the purpose of your brochure, come up with well-written content. The headline should immediately grab the attention of the reader. See to it that there’s a good balance between text and images. Wrap it all up with a call to action – indicate whether you want the customer to call you for more information, visit your website, or sign up for a program.

Order from the best online printing

Finally, look for an online printing that will give you the best value for your money. Make sure that they have state-of-the-art printing equipment so the quality of ink used will not easily fade. They should also give you numerous options for the sizes, folding type, material, and finish. Of course, also consider the per piece price and whether they offer quality customer service.

By learning about the basics of printing brochures, you can print ones to best represent your brand.

Get the Desired Response from Your Customers Using EDDM Postcards

What is your primary goal in launching print advertising campaigns which might include different EDDM postcard sizes? One is to spread awareness about your brand. No matter which industry your business is in, you can easily and cheaply distribute flyers, brochures, postcards, and business cards to make people aware about your products or services. If you have long been in the business, you may want to use postcard mailing to establish customer loyalty. You can send out postcards during the holiday season or a customer’s birthday, and this will add a touch of personalization to your marketing scheme. Yet another goal, which is the most common, is to boost sales. The more often you send out these postcards, the higher the response rate will be – making it the advertising medium of choice among many business owners.

Now, how exactly should you go about starting an EDDM mailing campaign? EDDM stands for Every Door Direct Mail and it does just that: the United States Postal Service will mail one postcard to every door within a specific address. What’s good about this marketing scheme is that you don’t have to put together your own mailing list. After choosing which group of people based on demographic, or area to mail out the cards to, you must choose among different EDDM postcard sizes. The most popular are 4” x 6”, 5 x 7”, or 6” x 11” if you want to make a bold statement.

One last thing to know about EDDM mailing is that it is important to design the layout and choose the text in such a way that it triggers a response. Whether you want the recipient to visit your website, use a discount code, or give your office a call – you can interact with your customers through an effective and well thought-out EDDM postcards mailing campaign.

How to Look for the Best Next Day Business Cards Printing Company

Printing companies are a dime a dozen but what if you need next day business cards? There might be instances when you would need a new set of business cards because you had to change your contact number. Or, you might not have any stock left of your old business cards so you have to get your hands on a new set to distribute to clients for an event the next day.

In cases like these, you must look for a printing company that can quickly deliver – without sacrificing on the quality of print. Here’s how you can do just that:

Look for an online printing services

There are printing companies that require you to visit their office so that you can work on the layout and design of your business card. This is good because you will have that personal touch and see how the cards are actually made and printed. But if you need it quick online printing services, it is better to work with a printing company that has a purely online ordering process. For this, you simply need to upload the design of your business card and they will take care of the rest of it for you. If you don’t have a design yet, you can even use their online design tool so that you can have your business cards printed out in a jiffy.

Check if they offer next day business cards.

If the card that you are ordering does not have any special requirements like a unique finish or special effects like foil stamping, then you can get the cards that you need within the next 24 hours. Since it’s next day delivery, you may need to pay a premium price but if the quality is good, you will still get the best value for your money.

Make sure that the speed of delivery does not sacrifice quality.

Of course, you shouldn’t sacrifice quality for speed. Just because you need the cards delivered the next day does not mean that the cards should be haphazardly made. There are online printing services that can deliver excellent quality cards the next business day. Check out the reviews, ask for samples, and gauge the quality of customer service that they offer. By doing your homework, you can have those business cards delivered the next day and still get the best quality prints.

Add a Dash of Fun to Marketing with Custom Stickers!

Custom stickers are fun to have around – be it for personal or business use. Kids adore putting stickers on coloring books and sticking them almost anywhere. For adults, stickers can be used to personalize notebooks, calendars, cork boards, and pretty much any other surface.

If you are a business owner, how can you use custom stickers to promote your brand? This is definitely a fun way to go about marketing your brand, and here are a few tips to get you started:

Decide what the stickers will be mainly used for.

There are online printing that specialize in printing stickers. Some examples are custom crack-and-peel stickers, as well as custom printed roll labels. If you are using stickers for print advertising purposes, exactly what will the sticker be used for? Let’s say that you are selling handmade accessories. For this, you might need custom printed roll labels to use for packaging. Or, you might have a law office and you simply want to distribute stickers as a souvenir item for clients. For the latter, custom crack-and-peel stickers are ideal.

Select the right shape for your design.

Another fun aspect of marketing with custom stickers is coming up with the design. Unlike business cards which only come in rectangular shape, custom stickers can be square, oval, or circular. Some online printing companies even offer die-cut stickers so that the stickers can be peeled in the shape or a tree, leaf, heart, etc.

Make sure that the stickers have a high-quality print and material.

When choosing a printing company, check on the sticker material options that they have. For crack-and-peel stickers, the most popular materials are glossy or matte paper, or you can go for foil paper, vinyl matte, or glossy stickers. For printed roll stickers which are used as labels, you can choose from white semi-gloss paper, white or clear plastic, or eggshell felt textured paper which is usually used for wine labels.

As you can see, there are a multitude of options when having custom stickers printed, so make sure to include it as part of your print marketing campaign.

Print Flyers to Send Out the Right Marketing Message

Did you know that you can deliver any marketing message effectively to your customers when you print flyers? No matter which industry it is your business is in, you should already have a marketing strategy that typically includes print advertising. For this, the materials that you can use range from business cards to flyers, yard signs to brochures, notepads to menus. What’s good about print advertising is that they are versatile, cheap, tangible, and effective. When you print flyers in particular, you can deliver any marketing message that you’d like – and make it as lengthy or as short as you want.

Fortunately, there are online printing companies that specialize in printing out flyers. When looking for one, make sure to check on the quality of print and material that they use. You can take your pick from these two types of flyers:

Postcard/flyers

These are made from thick, rigid card stock paper and take on the form of postcards. If you’re planning to launch a mailer campaign, this is the right type of flyer to choose. The most popular sizes for this are 4” x 6” or neighborhood flyers, and 5” x 7”, also known as the greeting card-sized flyers.

Brochure material flyers

If you’re newly launching a business and you would like people to learn more about you, go for brochure material flyers. They can be folded or not folded – and usually contain lengthy information. You can include a brief history of your company, the services or products that you offer – and there are even brochures that have a detachable business card. This is a great all-in-one print advertising option.

After deciding between these two, look for an online printing that has a fast turnaround time and good quality service. Check on the reviews so you would know about the quality of print, material, and customer service that they offer. Lastly, if you need the printed materials quickly, there are printing companies that offer 24-hour printing services – so you can get your brochures delivered the next business day.

Need to Order Business Cards Online? Pay Attention to Detail

When you order business cards online, you are paying for a quite small piece of printed advertising material. A US standard-sized car measures 2” x 3.5”. A custom square card is even smaller than that, measuring 2” x 2” while the European-sized card measures 2.125” x 3.375”. With such a small space to convey your marketing message, how can you make your business card stand out? It’s all about paying close attention to even the smallest detail.

From the font to the colors to the material used, here are the things that you need to consider if you want to market effectively using business cards:

The process used by the printing company.

Remember that you are printing business cards in order to leave a great first impression to your clients. When you order the cheapest business cards because you’re scrimping on budget, the result could be a thin card that is easily torn, with print that is barely readable. What sort of impression do you think a prospective client will have when you hand over such a poor-quality card? What this simply means is that you need to invest in good quality cards, so the first thing that you need to consider when you order business cards online is the printing process. Look for a company that uses state-of-the-art printing presses to produce colors that pop on paper. The most popular right now are printing presses that use the Heidelberg technology for color matching – which will surely deliver attention-grabbing results.

The material.

For this, you need to consider the thickness and type of paper. The paper stock for business cards range from 14-pt. to 32-pt. which is as thick as a credit card. The thicker your card is, the more impressed the recipient is bound to be. Aside from paper, you can also go for plastic business cards for a more unique look.

The design and finish.

When it comes to finish, you can take your pick from linen, textured, spot gloss, foil, foil stamped, silk, suede, painted edge, metallic ink, rounded corner – the possibilities are practically endless! When choosing a finish, make sure that it matches the design of your card. The color, font size, font type, and any image or illustration to be included in your card should all combine into a pleasant whole. Again, pay attention to even the smallest details. Make sure that the card is readable, the text and image is not crowded on the card, and choose the right material and finish.

By taking all these things into consideration, you can come up with the best business card that truly represents what you are all about as a brand.

Harness the Power of Print Advertising when Your Print Flyers

Is “print flyers” an item that you have to cross of your to-do checklist? If yes, then you are on the right path to harnessing the power of print advertising. Despite the popularity of digital marketing campaigns, there’s just something about distributing tangible items like flyers, brochures, postcards, and similar marketing materials. These are things that a person can see and hold, unlike digital ads that may hold someone’s attention for a mere minute or two. Since printed advertising materials are tangible, they can be kept somewhere and the item will constantly remind your customer that your brand or business actually exists.

Now, if you are advertising with flyers, how can you make sure that it’s made and designed to effectively deliver your marketing message? Here are a few tips:

Determine the message that you’d like to send out in the first place.

When you print flyers, you can choose from the postcard type which are made from thick rigid stock paper, or the brochure type which can have several pages. Let’s say that you are newly launching a restaurant. You can launch a postcard marketing campaign and send out greeting card-sized postcards to every doorstep within the vicinity of the restaurant.

For this, you simply need a short message printed on the card, as well as the crucial information about your restaurant opening. Better yet, include a promo code that customers can use as a discount when they walk into your dining establishment. On the other hand, if you want to tell customers about the history of your business and the complete line of products or services that you offer, a folded brochure will give you several pages to place the information on.

Look for a suitable online printing services

Next, look for an online printing services provider that specializes in printing flyers. Check on the printing process that they use, the equipment that they have, and the sizes and materials available for flyers. Also determine the turnaround time and check if the prices are competitive.

By including flyers in your print advertising campaign, you can send out the right marketing message directly to your desired audience.

Enjoy Numerous Advantages with Vinyl Banner Printing

One of the many materials that you can have made for your print advertising campaign is a vinyl banner. These are usually used as election campaign material and they can be seen in houses which are up for sale. A vinyl banner is ideal when making an announcement, which is perfect for most businesses. Fortunately, there are many printing companies that specialize in vinyl banner printing. When looking for one, make sure to ask about the printing process that they use. Banners can be as big as 120” x 60”, so the printing equipment needs to be state-of-the-art that can handle such a huge printing job. Most banners are also displayed outdoors so the ink used on the vinyl material should be correct. Otherwise, the print will easily fade when exposed to sunlight or rain.

Aside from these, what are the other benefits that you will get to enjoy with vinyl banner printing? Take a look:

You can have an affordable way of advertising your brand.

Printed materials are still a very effective way of advertising a brand, despite the popularity of digital ads. Banners, for example, are something that people will actually see in events. Its tangibility is what makes printed materials still an effective marketing tool. Banners are also very affordable, so you can easily include it as part of your print marketing campaign.

Banners are very versatile and can be installed anywhere.

If you are newly launching a store, for example, you can use vinyl banners to hang around the neighborhood and announce your opening date. Once done, you can use the same banners as a form of indoor advertising – you can hang it inside the store or elsewhere to let people know that your business exists.

The material is durable and will last you for numerous uses.

Vinyl banners are made from thick vinyl material, while the ink used can last through different weather conditions. This means that you can use the banner over different occasions over the years.

When looking for a printing company to order banners from, make sure to ask about the material used. Ideally, the vinyl should have a semi-glossy finish to make it easy to read even from afar. The material should also be resistant to scuff, weather-proof and all season. True enough, banners are a versatile advertising item which are a must-have for all business owners.

Effectively Reach Out to Your Target Market by Printing Postcards

Are you on the lookout for a postcards online printing company? If yes, then you are already one step ahead of your competitor when it comes to print advertising. Even if digital ads are the advertising medium of choice, there is still something about printed materials that make them click with a target market of all ages. If you’re manufacturing a product for female teenagers, for example, they will most probably be curious once they receive a well-designed postcard in the mail. Snail mail is a novelty for them, so this curiosity will fuel their interest and make them visit your website to learn more about your product. Those who are on the older age spectrum will, on the other hand, appreciate the nostalgia of receiving something in the mail. This is precisely why you need to include printing postcards as part of your to-do list in print advertising.

What are the other benefits of printing postcards? Here’s a quick list:

Postcard mailing is a highly targeted form of advertising.

When kids watch an ad that’s targeted for adults, it is one example of an advertising method falling flat – simply because the message is not being delivered to its intended audience. With postcard mailing, you can have a highly targeted audience – so those who will receive your postcards are exactly the customers that you’d like to buy your product or take advantage of your service.

Postcard mailing is cheap and effective.

If you want, you can take advantage of the EDDM service or Every Door Direct Mail Service of the United States Postal Service. Here, they will mail out postcards to every doorstep within an area that you will specify. Instead of putting together a mailing list by yourself – which takes a lot of time and effort – they will take care of it for you, at a very affordable price per postcard. This makes postcard mailing a cheap and effective form of print advertising.

Postcard mailing establishes customer loyalty.

Finally, when you regularly mail out postcards to your target audience, you are actually establishing loyalty to your brand. This is why you should not simply mail out postcards once – you should do so regularly. Use it to greet your customers during the holiday season. Better yet, include a promo code that they can use when they visit your store.

With postcard mailing, you can effectively reach out to your target market without having to pay too high a price for it.

Master the Technique of Choosing the Right Material when Printing Business Cards

One of the most important things to consider when printing business cards is the type of material used. Let’s say that you are a supplier of raw materials and you are meeting a potential buyer. This buyer wants to get your contact information. When you hand over a thin, barely readable card, what impression do you think that person will have about your business? Since the card is cheap and low-quality, he or she might think that the same things apply to the quality of products that you will deliver. Will this person still want to do business with you? Probably not. On the other hand, when you give a thick business card that’s made from high-quality material with an eye-catching design, the impression it leaves is that you are a high-end product manufacturer as well. It’s all about first impressions. This is precisely why you need to distribute the best business cards to your network of contacts.

Since you have very limited space to convey your marketing message, every detail about your business card will be scrutinized. As such, it is crucial to pay attention to the smallest details – from the font size and font type, to the type of paper used. For the latter, here are two factors to consider when choosing the material for printing business cards:

Card stock

The thicker the business card, the more significant it feels to the hand. You can take your pick from card stock that ranges from 12-pt. which is the thinnest, to 32-pt. which is the thickest – as thick as a credit card. Even if you don’t have the budget for the thickest card stock, you can still have the best business cards by making sure that it has an eye-catching design and overall look.

Finish

This refers to any special coating applied to the paper stock to give it that extra texture. For a more organic look, you can go for 18-pt. brown kraft business card, or a 14-pt. uncoated business card with a pearl metallic effect. If you want something smooth, go for a 19-pt. soft touch suede finish, or a 17-pt. silk laminated. There are also glossy business cards which have a laminated surface. Or, you can opt for a unique material like plastic that comes in white, clear, or frosted variants – if you really want your business name to stand out.

Be it plain paper, coated card stock, or plastic, taking your time in choosing the material for your business card will make its overall look worthy of representing what you are all about as a brand.