Is “print flyers” an item that you have to cross of your to-do checklist? If yes, then you are on the right path to harnessing the power of print advertising. Despite the popularity of digital marketing campaigns, there’s just something about distributing tangible items like flyers, brochures, postcards, and similar marketing materials. These are things that a person can see and hold, unlike digital ads that may hold someone’s attention for a mere minute or two. Since printed advertising materials are tangible, they can be kept somewhere and the item will constantly remind your customer that your brand or business actually exists.
Now, if you are advertising with flyers, how can you make sure that it’s made and designed to effectively deliver your marketing message? Here are a few tips:
- Determine the message that you’d like to send out in the first place.
When you print flyers, you can choose from the postcard type which are made from thick rigid stock paper, or the brochure type which can have several pages. Let’s say that you are newly launching a restaurant. You can launch a postcard marketing campaign and send out greeting card-sized postcards to every doorstep within the vicinity of the restaurant.
For this, you simply need a short message printed on the card, as well as the crucial information about your restaurant opening. Better yet, include a promo code that customers can use as a discount when they walk into your dining establishment. On the other hand, if you want to tell customers about the history of your business and the complete line of products or services that you offer, a folded brochure will give you several pages to place the information on.
Next, look for an online printing services provider that specializes in printing flyers. Check on the printing process that they use, the equipment that they have, and the sizes and materials available for flyers. Also determine the turnaround time and check if the prices are competitive.
By including flyers in your print advertising campaign, you can send out the right marketing message directly to your desired audience.
One of the many materials that you can have made for your print advertising campaign is a vinyl banner. These are usually used as election campaign material and they can be seen in houses which are up for sale. A vinyl banner is ideal when making an announcement, which is perfect for most businesses. Fortunately, there are many printing companies that specialize in vinyl banner printing. When looking for one, make sure to ask about the printing process that they use. Banners can be as big as 120” x 60”, so the printing equipment needs to be state-of-the-art that can handle such a huge printing job. Most banners are also displayed outdoors so the ink used on the vinyl material should be correct. Otherwise, the print will easily fade when exposed to sunlight or rain.
Aside from these, what are the other benefits that you will get to enjoy with vinyl banner printing? Take a look:
- You can have an affordable way of advertising your brand.
Printed materials are still a very effective way of advertising a brand, despite the popularity of digital ads. Banners, for example, are something that people will actually see in events. Its tangibility is what makes printed materials still an effective marketing tool. Banners are also very affordable, so you can easily include it as part of your print marketing campaign.
- Banners are very versatile and can be installed anywhere.
If you are newly launching a store, for example, you can use vinyl banners to hang around the neighborhood and announce your opening date. Once done, you can use the same banners as a form of indoor advertising – you can hang it inside the store or elsewhere to let people know that your business exists.
- The material is durable and will last you for numerous uses.
Vinyl banners are made from thick vinyl material, while the ink used can last through different weather conditions. This means that you can use the banner over different occasions over the years.
When looking for a printing company to order banners from, make sure to ask about the material used. Ideally, the vinyl should have a semi-glossy finish to make it easy to read even from afar. The material should also be resistant to scuff, weather-proof and all season. True enough, banners are a versatile advertising item which are a must-have for all business owners.
Are you on the lookout for a postcards online printing company? If yes, then you are already one step ahead of your competitor when it comes to print advertising. Even if digital ads are the advertising medium of choice, there is still something about printed materials that make them click with a target market of all ages. If you’re manufacturing a product for female teenagers, for example, they will most probably be curious once they receive a well-designed postcard in the mail. Snail mail is a novelty for them, so this curiosity will fuel their interest and make them visit your website to learn more about your product. Those who are on the older age spectrum will, on the other hand, appreciate the nostalgia of receiving something in the mail. This is precisely why you need to include printing postcards as part of your to-do list in print advertising.
What are the other benefits of printing postcards? Here’s a quick list:
- Postcard mailing is a highly targeted form of advertising.
When kids watch an ad that’s targeted for adults, it is one example of an advertising method falling flat – simply because the message is not being delivered to its intended audience. With postcard mailing, you can have a highly targeted audience – so those who will receive your postcards are exactly the customers that you’d like to buy your product or take advantage of your service.
- Postcard mailing is cheap and effective.
If you want, you can take advantage of the EDDM service or Every Door Direct Mail Service of the United States Postal Service. Here, they will mail out postcards to every doorstep within an area that you will specify. Instead of putting together a mailing list by yourself – which takes a lot of time and effort – they will take care of it for you, at a very affordable price per postcard. This makes postcard mailing a cheap and effective form of print advertising.
- Postcard mailing establishes customer loyalty.
Finally, when you regularly mail out postcards to your target audience, you are actually establishing loyalty to your brand. This is why you should not simply mail out postcards once – you should do so regularly. Use it to greet your customers during the holiday season. Better yet, include a promo code that they can use when they visit your store.
With postcard mailing, you can effectively reach out to your target market without having to pay too high a price for it.
One of the most important things to consider when printing business cards is the type of material used. Let’s say that you are a supplier of raw materials and you are meeting a potential buyer. This buyer wants to get your contact information. When you hand over a thin, barely readable card, what impression do you think that person will have about your business? Since the card is cheap and low-quality, he or she might think that the same things apply to the quality of products that you will deliver. Will this person still want to do business with you? Probably not. On the other hand, when you give a thick business card that’s made from high-quality material with an eye-catching design, the impression it leaves is that you are a high-end product manufacturer as well. It’s all about first impressions. This is precisely why you need to distribute the best business cards to your network of contacts.
Since you have very limited space to convey your marketing message, every detail about your business card will be scrutinized. As such, it is crucial to pay attention to the smallest details – from the font size and font type, to the type of paper used. For the latter, here are two factors to consider when choosing the material for printing business cards:
The thicker the business card, the more significant it feels to the hand. You can take your pick from card stock that ranges from 12-pt. which is the thinnest, to 32-pt. which is the thickest – as thick as a credit card. Even if you don’t have the budget for the thickest card stock, you can still have the best business cards by making sure that it has an eye-catching design and overall look.
This refers to any special coating applied to the paper stock to give it that extra texture. For a more organic look, you can go for 18-pt. brown kraft business card, or a 14-pt. uncoated business card with a pearl metallic effect. If you want something smooth, go for a 19-pt. soft touch suede finish, or a 17-pt. silk laminated. There are also glossy business cards which have a laminated surface. Or, you can opt for a unique material like plastic that comes in white, clear, or frosted variants – if you really want your business name to stand out.
Be it plain paper, coated card stock, or plastic, taking your time in choosing the material for your business card will make its overall look worthy of representing what you are all about as a brand.
Vinyl banners are a common sight posted in houses for sale, in town fairs, public beaches, and big outdoor events. Even from afar, people can easily read what’s written on a vinyl banner which makes it such an effective print advertising medium. The bigger the banner, the wider its reach. An attention-grabbing design and good copy are also needed for your banner advertisement to be effective.
The good news is that there are plenty of printing companies where you can order vinyl banners from. When doing so, make sure that they have state-of-the-art printing equipment and good material – to ensure that the banner will last for a long time.
Here are the two main reasons why it pays to go for banner advertising:
You can order banners from online printing companies that offer this specific type of printing service. Because of the sheer size of banners, the small desktop digital printing companies may not have the ability to come up with good quality banners – so do your research first. Since banners are mostly displayed outdoors, they need to be extra-durable. The most popular material is a very thick scrim vinyl that weighs 13-oz. Perfect for outdoor use, the material can withstand strong winds, sunlight, or rain. When ordering banners, also check on how they can be installed outdoors. Are there grommets which you can use to hang the sign in any wall? Or is there a special attachment needed for you to install the sign outdoors?
When you’re holding a big sale, announcing an event, or if you simply want to grab people’s attention through words, vinyl banners will fit the purpose. You can order them from online printing companies at a reasonable rate. Once you’re done with the event, you can still display the banner in the office as a form of indoor advertising. This sort of versatility is what makes vinyl banners a perfect addition to any print advertising campaign.
A vinyl banner is exactly that: a banner made from vinyl, which is usually hung or displayed outdoors as a form of announcement or advertisement. You might see a huge banner by a public beach which indicates its operating hours. Realtors always use vinyl banners to advertise their real estate-related services. Stores which are holding big sales also use banners to tell people about the time and date of the event. Based from these examples, it is easy to see why vinyl banner printing has become such a strong form of print advertisement.
To learn more about vinyl banner advertising, here are a few things to remember:
- There are printing companies that specialize in vinyl banner printing.
Vinyl banners come in a variety of sizes – ranging from 4’ x 2’ to as large as 10’ x 5’. A desktop printer at home definitely cannot handle a printing job for such a huge size, which is why you should look for a company that specializes in banner printing. They usually have state-of-the-art printing presses that can handle big printing jobs. The printing process is important because the print itself on the banner should be weather-proof, long-lasting, and should be easily seen from afar.
- It is important to pay attention to the design of the banner.
Even with the biggest-sized banner, you cannot crowd the surface with too much information because people may not necessarily want to read too much text. The message on any banner should be concise but still easy to understand and read. Pay attention to the copy of the banner – make sure that it’s written clearly and there are no spelling mistakes. For the design, the text should be easily seen against the background and do not crowd the banner with too many words.
- Ensure that the material used is durable and weather resistant.
Finally, the banner should be made from material that is extra-durable and resistant from the harsh weather elements. Banners are usually displayed outdoors so the print should be able to withstand sunlight, rain, and wind. Most banners are made from heavy vinyl so they can be hung in walls or fences. Also make sure that you have something to install the banner with – it’s usually grommets on the sides which you can use to tie strings with for installation.
One of the most common examples of the use of outdoor banners is when a sign is posted outside a home that says “House for Sale”. This just goes to show how effective yard sign printing is if you want to attract the attention of buyers, specifically those who are passing by. Let’s say that you are newly launching a restaurant. The prospective diners would be those who are working and living nearby. In order to grab their attention, you can print four or five 12” x 18” outdoor banners and place them in areas around the neighborhood where they can easily be seen. Indicate the name of the restaurant, the opening date, and a mouth-watering photo of one of your featured dishes, and people will look forward to visiting your place of business.
Existing business owners can also use yard sign printing to announce a store sale, a branch opening, and similar big events. Engineers, landscapers, and architects who are involved in building a structure from the ground up usually announce their work in the form of outdoor banners. These huge signs are also useful in endorsing events, festivals, yard sales, political campaigns, etc.
When having outdoor banners made, order from a company that specializes in custom yard signs. Check on the material – it should be durable enough to withstand strong winds and even rains, since the sign will be posted outdoors. It should be printed in full color HD for the design to pop, and there should be different sizes available. If you want a House for Sale sign, for instance, you can have an 18” x 24” lawn sign made from corrugated plastic material. Also ask about the mounting options – these lawn signs usually come with H-shaped lawn stakes which are perfect for mounting the signs on the ground. Whichever purpose you need it for, outdoor banners make for the perfect attention-grabbing sign that will let passers-by read about the marketing message that you’d like to send out.
Plastic business cards can be part of any full-fledged print marketing campaign. Despite the popularity of digital marketing, print marketing is still effective because it is tangible and long-lasting. When you hand over a clear plastic business card to a potential client, he or she is bound to be impressed by the quality of printing and material – especially when you combine it with an eye-popping design. This is just one of the reasons why it pays to order business cards which are made from plastic.
Another reason is the aesthetics and quality of the material. Compare a thin, haphazardly printed cardboard business card to a thick, well-designed frosted plastic business card. Which of these two cards do you think a customer will keep? Which one will last longer? The plastic card, obviously. Most plastic business cards are made from 20-pt. vinyl – which is just slightly thinner than a standard credit card. When held, the weight feels significant to the hand, especially when compared with a 14-pt. vinyl cardboard business card. Plastic is also waterproof and tear-proof. A thin card without any special coating can easily tear, which is something that plastic cards aren’t prone to. These qualities make plastic the material of choice for business cards.
Lastly, how can you strategically use plastic business cards for marketing? Since they can easily be mistaken for a credit card, why not use plastic business cards as a discount card for promotional events? If you’re newly launching your business, offer a 10% discount for customers who will bring your plastic business card to the store. You can also include these cards when sending out mailers as part of your postcard marketing campaign, for example.
As you can see, there are plenty of benefits in choosing plastic business cards. By using them strategically in your print marketing campaign, you can watch your profits soar by simply distributing these elegant, high-quality business cards to your network of contacts.
One thing’s crystal: clear business cards made from plastic are an excellent tool to use in promoting your brand. No matter which industry it is that you are in, you are bound to create a long-lasting first impression to the recipient of your card.
Why exactly should you go for printing business cards which are made from clear material? Here are a few of its characteristics:
- Clear business cards are made from plastic which are durable. Unlike plain cardboard business cards, handing over a clear plastic business card to a potential client or customer will leave an impression that your brand is in it for the long haul. This means that you are encouraging your customers to give your brand their trust, and that you can establish a mutually beneficial relationship over time.
- You can take your pick from white plastic, crystal clear plastic, or clear frosted plastic. Just remember that you are working with a unique material so coming up with a layout for the business card can be quite tricky. Make sure to design the business card accordingly, based on the type of printing finish that you’d like to have.
- When printing business cards made from plastic, the material is usually made from 20-pt. plastic which has 63% the thickness of a regular credit card. They’re waterproof and resistant to wear and tear.
You also have the option to select rounded corners or square-edged clear business cards. Round corners can measure ¼” or 1/8”. Choose between full color printing on one or both sides.
Lastly, you can take your pick from different sizes including square business cards, standard US-sized cards, European size cards, square, or slim skinny business cards. Durability, uniqueness, and longevity are just some of the qualities that you can portray for your brand – simply by opting for unique clear plastic business cards.
Hand over a plastic business card to a potential client and you will get that immediate reaction of surprise. The mere fact that the material is not as cliché as beige cardboard is enough to leave a good first impression. Match this with a design that portrays the image that you’d like to have as a brand – then you are off to good start in your print advertising campaign using business cards.
Plastic Business Card FAQs
If you are considering using plastic business cards, here are a few quick facts to know about it:
- How thick are plastic business cards?
Cardboard business cards have a thickness ranging from 14-pt. to 32-pt. The most popular option is to use 20-pt. plastic, which has 63% the thickness or a regular credit card. Some printing companies even give you the option to cut the card with rounded corners, or just leave them with rectangular edges.
- What kinds of printing finish are available?
You can take your pick from clear business cards, white plastic or frosted. White is a great option for those with black-and-white or mostly plain designs. Clear business cards stand out because of the material and designs available. Frosted business cards can be designed similar to cardboard cards, with the thick and durable material being the only difference.
- Any design consideration to keep in mind?
When designing clear business cards made from plastic, make sure that the font has a size and design that’s easily readable. You don’t want the recipient of the card to be squinting when trying to read your contact number because the font is too small. Avoid overcrowding the design with unnecessary elements – the cleaner, the better. Choose colors that will contrast with the finish of your card so a white background is not a good idea for white plastic cards, nor are light colors against a frosted plastic background.
With a standout design and material, plastic business cards are great for handing out to customers so that you can leave an excellent first impression for your brand.