BlockbusterPrint.com – Page 47 – BlockbusterPrint.com Blog

5 Ways To Step Up Your Brochure Game

Potential clients are constantly judging your print brochures. And why shouldn’t they? Brochures are a reflection of your business. In a matter of seconds, based on your design, content and images they will decide whether they like you or not.

Clients look at brochures as a preview of what they can expect from your business. It is up to you as a business owner/service to strategically reveal just enough information for potential customers to seek you out further. You have the power to control what headlines, graphics, language and tone they will see. Here’s how to make these fundamental features stand out!

Don’t try to appeal to everyone

Business leaders make the mistake of trying to target a broad, undefined audience. This business practice will get you nowhere. Instead, focus on building a profile of your target audience and really getting inside their head. What is this target’s motivation? What is the problem they’re looking to solve and what solutions will you offer? Fundamentally, how can you as a business help them achieve their goals and objectives?

Begin a relationship

Potential customers want to get to know you before making an informed buying decision. Help them speed this process by providing case studies and testimonials based on previous client’s experiences. Find a spot on your trifold business brochure to highlight positive relationships that previous clients have had. This will surely jump start the relationship-building process!

Use high quality images. They make a difference

Your brochure’s images have to speak to your target audience in a way your content cannot. High quality images bring your products and services to life as though they are right in front of you. By choosing high resolution, (300 dpi or more) professional images will look flawless within your layout design. Most importantly, they will showcase your business’s credibility, professionalism and trustworthiness. Based on your images, your clients will get a sense of how you operate.

Make sure your brochure matches your brand

A print brochure’s design can help express your brand’s identity: your values and ideas that people associate with your business. This is a representation of who you are and what you’re offering. When designing your brochure, make sure the text, images and colors make sense for your brand.

Write clear and compelling content

Using simple, persuasive language write about what your business/product. You should always write in the active voice and use strong action verbs to get your point across. By implementing this style of writing, you’re able to write shorter and more compelling sentences. When it comes to writing content think about it as an elevator pitch. If you had 30 seconds to explain your business to potential customers, what would you say? Is there a unique story behind your business? People tend to gravitate to stories so don’t be afraid to use storytelling to sell your brand image.

How to Make My Small Business Stand Out : 3 Ways

It’s no secret that Americans love small businesses. Did you know that 90% of Americans shop at small businesses at least once a week and 42% frequent small businesses three times or more weekly? Why is this? Americans love this sense of community and togetherness. They value what small businesses bring to the table and that is unique products and a warm personal touch!

Get involved in local community

Your small business needs to take an active role in your community. And don’t just do it blindly! Make sure it makes sense for your business and marketing objectives. Offline participation is a good way to let your community know who you are and what you stand for. Look into local events, fundraisers, charities or even hosting one of your own events. Another way to stand out is to hang flyers and banners in your store’s windows and print EDDM postcards. If you’re a restaurant owner, print and send out menu flyers to your local community. All of these marketing efforts will surely increase sales and get you noticed!

Have a strong online presence

Successful brands spend just as much time in the digital space as they do in the physical space. Are you up and running on social media embassies? Do you have an online following? Are you interacting and communicating with your followers on platforms such as Facebook and Twitter? Are you sharing your company’s story on Instagram with compelling visuals? Hashtags are great for creating excitement around events. You have to make sure that your business is never forgotten. Write daily blog articles, post entertaining videos and podcasts. All of these digital mechanisms will increase your brand recognition, build brand loyalty and gain your customer’s trust.

Be Unique

How are your products and services distinguishable from your competitors? It is crucial that you have a product that is going to keep customers coming back. Once you have that, take it a step further with a unique packaging design. Certain colors and designs can appeal to one group over another. Custom stickers and roll labels are a great touch on packaging. Think about who your target market is and the message you want to send them. The more innovative you are with your packaging, the higher your consumer demand.

By implementing these 3 tips, you will surely make your small business stand out and keep your customers coming back for more!

Most professional letterhead paper – which is it?

The most professional letterhead paper is a 70 pound textured linen.

Letterheads come in a variety of sizes and paper stocks. The most elegant of all that you would expect a powerful Law Firm to possess is indeed a 70# textured linen letterhead. This truly makes for the most professional letterhead paper the print industry has to offer.

Linen textured letterheads provide a slightly textured surface which makes for a more prestigious look and enhanced professionalism.

If you’re looking to establish yourself as a professional who is a step above the standard basic letterhead paper then we certainly recommend you look for linen letterheads.

Does postcard marketing and mailing still work for advertising?

Yes! Postcard marketing is bigger than ever before thanks to the overpopulated digital marketing era that is extremely overpriced and impossible to track in most cases, unlike postcard printing.

Did you know that Google is the biggest postcard mailing client to the United States Postal Service?

One of the biggest if not the biggest digital advertisers happens to be the largest print client. Now why is that? Google understands that with every platform that is popular there’s only a limited amount of space to create a one-size-fits-all marketing campaign for every individual human being on this planet.

Some people responded well two advertisements when they are in the comfort of their own home. It is proven that human beings have 10 times more attention span tolerance when reading an advertisement in the comfort of their own home versus sitting behind a computer may it be at work or even at home.

It doesn’t stop there, a digital advertisement viewed from a mobile cell phone has 80% accidental clicks whereas desktop computers have only 7% accidental clicks. Mobile users have a shorter attention span and tolerance and just three seconds or less.

Given this information it is no wonder why Google and many genius companies still spend millions of dollars on postcard advertising.

Here the financial facts on the benefits of postcard mailing results…

It’s approximately $0.25 to Market with postcards in the mail while the cost of CPC link based advertising May cost an average of $3 per click minimum.

In today’s world it takes a human 16 x 2 react to an advertisement whereas just ten years ago it was only three times. This means our minds are flooded with information all over the place show postcard mailing cannot be clicked away orgone out of your sight by the click of a finger. When you take this recipe into account comma $0.25 to mail out a postcard vs $3 for a click that may have been hit by mistake is why Google understands the importance of postcard marketing.

You can afford to send out a postcard once a month for 10 months and it would still cost you around $2.50 to show a person in the comfort of their own home where they are 80% more likely to read an ad what it is you’re selling.

The key to successful marketing is to embed the same repetitive tagline or image or commercial until they can no longer forget it. The way to achieve such a marketing tactic is through the repetition and affordability of postcard marketing.

The most effective size of postcard marketing happens to be a 6 by 11 postcard size. It is bigger and catches the attention of the viewer.

No matter what size postcard mailing you wish to send out or what your budget is, Blockbusterprint.com can service all of your postcard marketing needs. From print-only all the way to the actual mailing process. It’s all handled at your One Stop Shop at Blockbusterprint.com.

Is business card printing online still popular?

In today’s technological world business card printing online is bigger than ever before.

The myth that printing has faded is far from truth.

Anywhere you look in your daily life you will find something that has been printed. May it be a label on a beverage bottle, stickers on your produce, ingredients on a soap label, photography of you and your family hanging on your wall or buttons in your vehicle. There is a greater need for print now than there has ever been in the history of printing.

The technological era and the printing error have come together to form a synergy that truly creates a Powerhouse for marketing strength.

Business card printing online is a service that would never go out of style simply because of the professionalism that is displayed when you present a human being with your contact info in such a personal way could never be surpassed with asking someone for their phone number verbally while they watch you type it. True professional clients that have everything to gain from you expect this traditional line of contact information exchange.

In Japan and China it is customary to hand a business card to someone with both hands and the recipient to respectfully read the card before putting it in his wallet. That is a great sign of respect for the person and respect for business.

There are many misconceptions of all people should conduct business these days and with the boom of social media platforms like Facebook and Twitter many believe that printing has been phased out as something that does not work well.

Business card printing is an entirely different aspect of how you Market yourself and is one of hundreds of ways to utilize marketing options you have in the world today. Some use Facebook While others use Twitter. Many still prefer postcard Marketing in the mail. Did you know that Google is the biggest postcard marketing client to the United States Postal Service? Think about that for one second exclamation point the world’s biggest digital Media Company is the biggest print client to the United States Postal Service. The great minds at Google understand that limiting yourself the only one Avenue of marketing is the fastest way to wake up years later in a sinking ship and wondering how you’ve arrived there.

Business card printing, social media, CPC, in all forms of advertising are wonderful as a synergy. Choosing one over the other does did not mean you made a better choice with one route but rather analyze when and where you can use each platform for your individual needs.

At Blockbusterprint.com we have used technology that was never available before to create some of the most impressive business card printing the world has ever seen. With features like gold foil, sandwich three layer business cards, suede business cards, Pearl metallic sparkling business cards and so many more. In a world filled with links, show that you are a multi Avenue marketing Guru with business card printing being one of your many platforms of advertising.

Rack Cards Printing Online

Rack Cards printing online with BlockbusterPrint.com is always producing the highest quality offset method using Heidelberg printing presses. This method is the highest quality in the world.

In today’s world, the majority of online rack card printing services are produced using a lower quality digital method which is a day and night comparison to the better quality offset choice.

Rack card printing is a wonderful and very cost effective marketing method where you able to drop off a stack rack cards in a hotel lobby or restaurants host stand. A rack card counter is usually filled with another 50 other local businesses looking to gain clients who are usually traveling. Rack Cards help visitors of that establishment learn about of business offers around town.

Color rack card print from blockbusterprint.com is not only high-quality but also happens to be the lowest priced online with the fastest 24 to 48 hour delivery.

Rarely can any other competitor beat those three categories.

Visit blockbusterprint and browse through sizes and more information on rack cards printing.

Premium Business Cards Online

Premium business cards online come in a variety of descriptive variations from printing company-to-company.

At BlockbusterPrint.com, premium business cards truly are premium with a 50% thickness of a credit card thanks to the 16pt cardstock we use. The competition is calling a 12pt business card,”premium” and that of course is not anywhere near premium.

When shopping for a premium business card online always ensure that you ask questions about what type of paper stock and material is used. Don’t fall for fancy titles.

Takeout Menu Printing Online by BlockbusterPrint™

Takeout menu printing online by BlockbusterPrint comes in many folding styles in full color.

Choose between trifold Takeout menus, half fold Takeout menus, double gate Takeout menus, accordion folded Takeout menus, double parallel folded Takeout menus and more.

With sizes like 8.5×11 all the way up to 11×17.

Takeout menus are printed in only 24 hours for clients that are in a rush and production is always full color in offset quality.

Clear Plastic BOPP Roll Labels Printing

Super Strong Clear Plastic Roll Label Adhesive Printing w/ Permanent Adhesive – Our industrial strength clear roll labels are perfect for custom packaging and all applications where you wish to elegantly display a product. Also great on windows and glass.

Clear BOPP is made of Glossy Clear Polypropylene with a permanent adhesive that sticks well to a variety of surfaces (smooth or bumpy textured surfaces). BOPP is oil and water resistant but we only recommend it for indoor use. We offer white ink as a 5th color for your custom clear roll label printing. Please email us for help setting up a white ink layer.

Our custom clear plastic roll labels have a thick and strong 2.3mil thickness and have a 3″ core and an outer diameter of up to 6″.

32pt Black Edge Business Cards

32pt Black Edge Business Card Printing Details – The black edge business cards are the thickest business card in the print industry. The black edge business cards are printed on an ultra thick 32pt card stock. The 32pt business card printing has a 100% thickness of a credit card and has an uncoated rough finish which is perfect for those high-end classy occasions. The 32pt paper does not come with glossy finish (even though you may run across this option at checkout).

Types of Clients Who Buy 32pt Business Cards – The black edge business cards are typically purchased by fancy hotels like the Ritz Carlton, Downtown Law Firms, Interior Decorators and Graphic Designers.

Quality of Color Print Production – All 32pt ultra thick business cards are printed using the world’s highest state-of-the-art Heidelberg printing presses in an offset method which is the best quality in the world today. Full color production is standard and our cutting process is seamless. You are sure to fall in love with these business cards if you wish to make a classy and dominant impression.