BlockbusterPrint.com – Page 44 – BlockbusterPrint.com Blog

Lend a Modern Touch to the Process of Printing Premium Business Cards

Why is it still important to print premium business cards these days? There is almost a sense of ceremony when you carefully hand over your business card to a client, supplier, or customer. If it’s a new client, you will give the card after introducing yourself. After the card is given, the deal is probably sealed with a handshake, a friendly smile, and lots of eye contact. Such a scenario enhances human interaction, something that’s becoming rarer these days. The result is that your customer will remember you more as compared to someone online whom he or she hasn’t even met. The human connection boosts trust and helps develop customer loyalty.

Adding a Digital Flair to Classic Business Cards

Now that you already have an idea about why in today’s digital age, it is still important to print business cards, what are the ways to add a modern flair to it? Here are a few ideas.

Go for laminated business cards with a metallic effect.

Copper, gold, or silver? When you order business cards online, you can go for ones with a metallic laminated effect. This will give an edge to your brand and make the cards look unique.

Rectangular or rounded corner?

Instead of a traditional rectangular edge, why not go for rounded edge cards? You can have the same standard sized cards but the rounded edge will make your business card stand out.

Paper or plastic?

Another way to modernize your business card is to use a unique material other than paper. Plastic cards with a see-through surface definitely look modern. Your contact information will still be printed on the surface of the card using ink and a printing process that’s suitable for the material.

How about using the back of the card?

Although most entrepreneurs simply leave the card of their business cards blank, you can actually utilize it if you want. You can print a full color logo, a clever marketing tagline, a brief description of the products or services you’re offering, or any other pertinent information that you would like to share to your audience.

Let your business card tell the story about your brand.

You may have already seen business cards with QR codes. These can be scanned using a smartphone, and the code can direct them to your website, or you can use them as promo codes.

Business cards are classic printed advertising materials but with these tips, you can add a modern twist to them.

Premium Business Cards: Modernizing the Classic

Thick, premium business cards are a classic printed advertising material that has been used by entrepreneurs for the longest time. They are still effective today and there is nothing wrong with sticking with a classic – but how about giving it a bit of a modern touch? Doing so will allow you to keep up with the ever-changing business environment while also reaching out to a younger clientele. Here, we will be counting down the ways by which you can modernize the classic business cards:

Order business cards online.

Instead of calling or visiting, you can simply browse through the website of your preferred printing company. There are two kinds of printers available: digital and offset. As compared to digital printing, offset printers are larger and offer up to eight times better print quality. When you order business cards online, you can upload your own design to the website. There are also printing companies which give you the option to download templates for free, or have a professional graphic designer check the quality of your own design. After the design is finalized, you can choose your size and material options, the speed of delivery, make the payment, and wait for the cards to be delivered straight to your doorstep.

Distribute business cards for a cause.

It’s important for business owners to be socially responsible. No matter how big or small an organization you are, you can volunteer or support a specific cause – and distribute business cards while you’re at it.

Go interactive!

If you want, you can incorporate a scannable QR code in the design of your card. Once the code is scanned, it will take the user automatically to your website, or give them special discounts for the products or services you’re offering.

Be creative when designing the card.

When you print business cards, it is very important to be creative in the design. You can customize your own font, incorporate your logo, use hand-drawn illustrations, or use rounded-corner instead of rectangular cards. Make sure to print the cards in thick paper that screams quality, and the print itself should be professional-looking.

By incorporating these modern twists in the design, you can come up with business cards that you will be very proud to hand over to your clients.

Steps to Follow when Designing Trifold Brochures

Are you thinking about ordering trifold brochures as part of your print promotional campaign? If yes, the good news is that there are plenty of printing companies available today. You basically have two options: digital and offset printing. Digital printing companies are everywhere, and as the name implies, they use digital printers to create half fold brochures, for example. There are also offset printing companies which use equipment like Heidelberg printing presses which are huge! Quality-wise, offset printing presses are six to eight times better so if you want eye-catching brochures, go for offset printing.

A Quick Guide for Designing Brochures

Next, what are the steps that you must go through when designing trifold or any other type of brochure? Here’s a quick guide:

Think about page assembly.

Accordion fold brochures have eight pages back and forth. If you will go for this folding option, how will you assemble the pages in such a way that there’s an order to it and it reads like a booklet?

Make sure that your copy is compelling.

What is your purpose for creating the brochure in the first place? Would you like people to learn more about how your business started? Or are you introducing a new product of service? Based on your goal, you can put a call to action at the end. The copy should be compelling, grammatically correct, free from typographical errors, and written in a style that appears to your target audience.

The photos should be professionally shot.

If people’s posts on social media are Instagram-worthy, so should the photos included in your brochure. To achieve this, you must have a set of images which are professionally shot. If you don’t have the budget for a pro photographer, at least use a good camera and nice lighting. Never use stock photography, which would ruin the professional look that you should be going for.

Choose the right color and design.

If you already have a logo, incorporate the colors into your brochure design.

Review your brochure design and make sure that all the elements work together.

Finally, make sure that everything about your brochure – from the colors to the font – all blend together to create a pleasant whole. The design elements should work together so in the end, you have a brochure that’s worthy of representing what you are all about as a company.

The Design History behind Trifold Brochures

How did half-fold, Z-fold, double parallel, and trifold brochures come about? Like business cards, brochures have long been used as a printed advertising material. Over the years, the technology behind printing and designing the brochures have improved. As technology advanced, so has the quality of printing and the method used in designing printed advertising materials.

How Brochure Printing has Evolved Over the Years

Here’s a quick look at how brochure printing has evolved over the past few decades:

1940s to 1950s

In the 1940s, brochures were mostly hand-drawn and printed in black-and-white. If there was color in half fold brochures, for example, the palette was limited. In the 1950s, some improvement was seen because it became easier to include photos in posters, business cards, and brochures. However, most of the design and color elements were still hand-drawn.

1960s to 1970s

This was when color brochure printing started gaining popularity. It was in the early 1960s that Kodak’s instant color photos were manufactured, making it easier to incorporate pictures rather than hand-drawn illustrations into brochure design. The following decade, full-color photography soared, making brochure designs more image-centric. From magazines to brochures, flyers, and similar advertising material, the advancements in photography and design technology made printed products much more colorful.

1980s to present

Fast forward to the 1980s, when computers were already being used to design almost anything under the sun. Although pen and paper was still utilized to create drafts of brochure designs, the improvement in technology has made it easier to design 12-page accordion fold brochures, for example. Desktop publishing significantly decreased printing costs – so those who need printed promotional materials do not have to spend so much money ordering full-color brochures.

Today, you can take your pick from brochures which are printed using digital printers or offset printers. Offset printing presses are huge machines but they do produce better quality than digital printers. Still, it’s entirely up to you to decide which printing method to use. As long as you have an effective, eye-catching design for your brochure, you can use them as a means to promote the product or service you’re offering to your customers.

Putting Together the Elements of Brochure Printing Design

When you receive a brochure at an event, do you ever wonder about the process that went behind brochure printing? If you are planning to have similar advertising products printed out, you definitely need to learn about the elements to have great-looking professional brochures. That’s what we will learn more about here.

Things to Consider when Having Brochures Printed Out

The first thing that you must look for is a good brochure print service provider. You can take your pick from either digital or offset printing services. There are dozens of digital printing services available but when it comes to brochures, you might want to go for offset printing. It might cost you a bit more but quality-wise, it’s far superior than digital.

After finding a suitable printing company, you have to come up with the design of the brochure itself. Here are some of the design elements to consider:

Folding type and assembly of pages

These are the brochure folding options usually available:

Accordion
Double parallel
Half then half
Half then trifold
Half fold
Single gate
Double gate
Roll fold
Trifold
Z-fold

If you want the half then trifold brochure, for example, there will be 12 pages available – back and forth. How will you assemble the pages in such a way that it’s easy to read? Can you effectively deliver the message with 12 pages, or would a 6-page trifold brochure be more suitable?

Type of paper and printing effect

To leave a lasting impression, choose thick stock paper. There are different sizes available ranging from 4.25” x 11” to 11” x 25.5”. For the printing effect, you can take your pick from semi-gloss or matte. Select one that will suit the design and paper type that you chose.

Copy and images

Brochures are made to deliver a message and your copy literally says a lot about that. If you want, you can hire a professional copywriter to write the content for you – especially if your brochure has a lot of pages. For the image, it has to be professionally shot, compelling, and eye-catching.

Other factors to consider

Also consider readability. The design, colors, and font of the brochure must match the image that you’d like to create for your company or brand.

By taking these design elements into consideration, you can create the perfect brochure to use for your print marketing campaign.

Brochure Printing Tips to Make Your Ad Really Stand Out!

Brochure printing serves as an effective and budget-friendly way of getting your message across. Whether you’re offering a product or service to your customers, you can distribute brochures and use it as a way to promote your brand. If you’ve been in the business for a long time and you’re looking for something to entice new customers, brochures are a great way to introduce them to your target audience.

Tips to Remember when Printing Brochures

To effectively deliver your marketing message, you need to learn about the process behind creating professional brochures. What exactly is involved in the process and how can you make sure that you are creating an effective marketing material? Here are a few brochure printing tips to remember:

What’s your goal for creating the brochure in the first place?

Before thinking about colors, layout, font, and all the other design elements, answer this question first: What is your goal for creating the brochure? Are you a start-up company and you’d like people to know that your business actually exists? Are you promoting a new product or service? Are you rebranding in order to attract an older or younger age group than your usual customers? Would you like the reader to visit your office, your website, or take advantage of an offer? After pinpointing your goal, you can come up with a brochure design to fit such purpose.

Design the brochure in such a way that it reflects your brand’s image.

When using promotional materials, you need to deliver a consistent message. This should reflect on your business cards, letterheads, notepads, and all the other printed products that you will use.

Create that delicate balance between having great images and excellent copy.

Do not scrimp and use stock photos online if you want to have a well-balanced brochure. Invest in the services of a professional photographer to have a well-lit, eye-catching image. At the same time, you should make sure that the copy is grammatically correct, catchy, effective, and has a call to action to make the message effective.

Look for a professional brochure print service

Finally, invest in good quality printed products like brochures. There are digital and offset printing companies out there – the latter offers better print quality. Pay attention to the material used and the folding options.

By keeping these things in mind, you can effectively create brochures that will complete your print marketing campaign.

Brochure Printing: Uncover The Basics

An affordable but effective form of advertising is brochure printing. It can serve as part of your print advertising campaign along with banners, stickers, letterheads, notepads, business cards, and more.

What’s good about printing out trifold brochures, for example, is that it can contain all the information about your business. Unlike business cards which only contain your contact information, a brochure can indicate your mission and vision, how your business started out, which product or services you are offering, and other pertinent information about your brand. An affordable but effective form of advertising is brochure printing. It can serve as part of your print advertising campaign along with banners, stickers, letterheads, notepads, business cards, and more. What’s good about printing out trifold brochures, for example, is that it can contain all the information about your business. Unlike business cards which only contain your contact information, a brochure can indicate your mission and vision, how your business started out, which product or services you are offering, and other pertinent information about your brand.

The ABCs of Brochure Printing

If you would like to make brochures print part of your promotional campaign, here are the basics that you should learn about it:

1. Always think about content. Remember that as compared to flyers, posters, and similar printed material, there is so much more space to be had in professional brochures. You can have it laid out in such a way that the front cover piques the reader’s interest, the middle part contains all the important information about your brand, while the last page includes a call to action.

2. Brochure printing basics should be learned. Half-fold brochures, double parallel, trifold, and other brochure folding options are available at printing companies like BlockbusterPrint.com. Aside from the type of folding, you should also decide on the size, quantity, paper stock, and finish of the paper. Choose a printing company that offers full color HD printing so that you can get the best quality print while maximizing the value of your money.

3. Consider the small details when having brochures printed out. Finally, a printed advertising material goes through more scrutiny simply because people are more visual. Pay attention to even the smallest details of your brochure design and make sure that the overall look of the brochure fits the image that you’d like to project for your brand. Carefully choose between thin or thin paper stock, and semi-gloss or matte paper. If there are a lot of pictures on your brochure, a thick paper stock with semi-gloss finish is ideal.

By learning about the ABCs of brochure printing, you can have the best printed material to promote your brand with.

Brochure Printing: Retain Existing and Attract New Customers!

Whether you’ve been in the business for a long time or if you’re just starting out, the one thing that you should keep on working on is advertising through brochure printing. Here, we will have a deeper look at how you can print brochures to attract new clients and retain your existing customers.

Tips for Using Color Brochures to Engage Your Customers

When you print business cards online, you have very limited space so you can only indicate your business name and contact information, and maybe a short tagline. As compared to business cards online, brochure printing gives you more room to ‘talk’ your customers. So what can you do to engage them when using brochures as part of your advertising or marketing campaign? Here’s how:

How can I attract new customers through brochure printing?

One look at your printed advertising materials is enough to give customers an idea of what you’re all about as a company, so make sure to create a good first impression. When they receive black-and-white brochures with a barely put-together layout and a copy that’s not even visually enticing, do you think they will trust your brand? Not at all! Compare this with reading a tri-fold, 4.25” x 11” brochure in a thick paper with semi-gloss paper and an excellent design. When they see the work that you put into creating the brochure, they will have an impression that you will deliver the same quality when it comes to the product or service that you’re offering.

How can I retain existing customers with brochure printing?

Next, how can you retain existing customers simply by printing brochures? Because of the space allotted in brochures, you can have a lengthier description of any new product or service that you are offering. If a loyal customer is interested in a new service in your salon, for instance, but does not have time to talk to you about it, you can simply hand over a brochure. This will give the customer a chance to read more about the new service, and entice him or her to try it out.

Simply put, brochure printing is a classic but still effective way of attracting new buyers and maintaining the existing customer base that you have – so order a set of glossy brochures for your business right now!

Takeout Menu Printing: What You Need to Know

If you are in the food business, one of the many tasks that you need to undertake is takeout menu printing. There are a lot of hungry patrons who are always on the go and do not have time for a sit-down lunch or dinner – so they would always opt to buy food to go. If this is the case and you don’t have print to-go menus, then you are definitely missing out on the chance to earn more profit.

Quick Facts about To-Go Menus

The good news is that there are many companies like BlockbusterPrint.com which specializes in creating print to go menus and other printed products that you can use to advertise your business. If you have no idea about how you can have to go menus printed, here are a few quick facts about it:

To go menus must look visually appealing.

Imagine a couple walking into your restaurant who are so hungry. They’re in a hurry to have food served on their table, so they select the first thing that they see on the menu. If your menu is not that visually appealing, they can easily walk out and find another dining establishment. Why? Because you did not offer them anything enticing to look at in the first place. Most restaurant patrons rely on pictures when ordering food, so your go to menu must visually appeal to their taste buds.

The highlighted dishes should give customers an idea about the type of food you’re serving.

If you are offering all-day breakfast, the photo of a waffle with butter slathered in gooey syrup should be highlighted on the menu. If you are running a fine dining restaurant, a sophisticated plate with a mouth-watering, colorful dish can be featured. If you’re offering fusion dishes, an array of tempting dishes can take front and center on the menu. The same thing holds true for your takeout menu, which must offer delicious dishes and the convenience of ordering them to go.

There are different sizes and folding types available.

Companies like BlockbusterPrint.com offers menu printing services and for their line of takeout menus, there are four sizes and ten folding options to choose from. To make your to go menu visually arresting, full color HD printing is available.

When it comes to the food business, your menu plays a huge part in presenting your products to your customers, so make sure that it’s printed and presented the best way possible.

Takeout Menu Printing: Which Dishes Should I Highlight?

If you’re planning to scrimp on takeout menu printing, you might want to think twice. In the restaurant business, dine in and to-go menus play a huge part in selling the food that you’re offering to your restaurant or diner patrons. Hungry diners will rely on your menu when deciding which dishes to order, so you should know which items to highlight. That’s what we will learn more about here.

Before that, however, let us take a quick look at the role that menus play when it comes to selling food items in restaurants:

A menu can help boost sales in your restaurant. If you have new dishes to offer to your customers, you can update your menu and highlight what’s new. This way, you can retain the loyalty of your existing customers and attract new ones.
A menu can increase the frequency of orders, especially if it is printed in such a way that is visually appealing.
To go menus will give customers who are in a hurry or who don’t want to dine in a chance to sample your dishes in a convenient manner.

Tips for Choosing which Dishes to Highlight in Takeout Menu Printing

Next, what are the things that you need to remember when it comes to choosing the dishes to highlight in your print to go menus? Here are the top tips:

Choose professional-looking photos of your most popular dishes.

Visual appeal should be your primary consideration when having menus printed out – whether it’s for inside the restaurant or to go ordering. When you print to-go menus, make sure that the dishes pictured are a feast – both for the eyes and the taste buds.

Highlight the dishes which are quick to make.

People order items to go because they don’t have the time for a sit-down dinner. This is precisely why you should only highlight and include dishes which are quick to make in your takeout menu. Just imagine how frustrated a hungry diner would get if it takes you thirty minutes or so to prepare a popular dish!

Edit your to go menu in such a way that only the quick-to-make and profitable dishes are featured.

Lastly, edit your takeout menu by choosing only the dishes which are quick and easy to make, and are profitable. For example, egg rolls which are prepared beforehand takes only a few minutes to deep-fry, so it’s a popular order in Chinese takeout. The ingredients aren’t that expensive, either – so they end up being really lucrative for the restaurant owner.

By following these tips, you can have a takeout menu that will boost the sales in your food establishment.