Should you go for offset or digital when looking for a color postcards printing service provider? This is just one of the many questions that you need to answer if you are planning to launch a print marketing campaign that includes postcards. To start right off, there are many digital printing services out there – but quality-wise, it makes more sense to invest in offset printing. This type of custom postcard printing uses state-of-the-art Heidelberg printing presses so in terms of quality, it offers way better prints than desktop digital printers.
How to Use Postcards as Part of a Marketing Campaign
Next, how can you use the process to print postcards online as part of your marketing campaign? Thankfully, in today’s digital world, print marketing is still effective – and cost-effective. Postcards in particular are a no-fuss way of presenting what you have to offer to customers, minus the big investment associated with other forms of marketing. If you want to effectively use postcards as part of your print advertising campaign, here’s how:
- Use it to introduce your business to your target market.
If you are a veterinarian, for example, and you just transferred your clinic to a different community. You want to introduce yourself to the pet owners in the area. By mailing out or distributing postcards, you can let them know that your business actually exists. The postcard will surely get you initial inquiries and the more that you send them out, the more that pet owners will remember your brand.
- Creatively create content for the postcard.
Using the same example as above, how can you creatively write content for the postcard? You can use the postcard as a way to remind owners of their pet’s schedule for vaccine or grooming. You can include adorable pet pictures on the layout – something that will put a smile to their faces.
- Send postcards more than once!
Postcards can double up as holiday greeting cards. Ideally, you can send one or two postcards per month to customers throughout the year. This is a great way to develop brand recognition and boost customer loyalty.
- Use postcards as a coupon.
All customers love coupons, so why not make your postcard double up as a discount card? People will be more than happy to receive one of these in their mail.
- Use it as a way to introduce a new product or service.
Finally, you can use postcards as a way to introduce a new product or service that your company is offering. When doing so, include a call to action – a line that will make them give you call or browse through your website.
Postcard marketing is definitely a still effective marketing too, so come up with your own design, copy, and layout now.