You are already on the right path if you are planning to print postcards as part of a print marketing strategy. Combined with business cards, letterheads, notepads, and envelopes, printed promotional materials are still effective in spreading the word about your brand.
Let’s say that you are in the real estate business. By simply looking for a company that offers custom postcard printing services, you can order a set of postcards and mail them out to your existing and potential clients. The postcard allows you to reach out to your target market; generate sales leads; introduce a new product or service t your customers; generate more traffic to your website; and boost customer loyalty.
Top Tips for Effective Postcard Marketing
As compared to mailers or flyers, postcards are an easy and effective marketing tool because they are not inserted inside envelopes. The less effort that is required for customers to read about your offer, the easier it will be for them to retain information. Print postcards online is also very cost-effective.
Now, just because postcards are easy to print out does not mean that you can simply choose a design and mail it out randomly to customers. To make sure that you will get the best results out of your postcard marketing campaign, here are a few tips to keep in mind:
- Only mail out postcards to targeted customers.
If you are in real estate, you would be wasting money sending out postcards to those who are just out of college. Instead of randomly sending out postcards, put together a mailing list of real estate prospects. These can be put together on your own; or rented from a list broker or publisher of real estate magazines.
- Mail, then repeat.
One postcard cannot be turned into an effective postcard marketing campaign. You have to mail one, repeat, then start the process all over again. Consistency is key here, and you can even turn postcards into holiday greeting cards to boost customer loyalty.
- Maximize the space that you have.
Postcards have more space than business cards, but less space than flyers. As such, it is important to maximize the space that you have. Use professional shots if you want to have a background image. Make the text easy to read, and hire a copywriter if you do not have a flair for words. Do not overcrowd the postcard with too much information, and make sure to include your up-to-date contact information.
- Insert a call to action.
Do you want customers to visit your office after reading your postcard? Would you like them to visit your website, or take advantage of an offer? Depending on your goal, make sure to write a call to action statement in the end.
- Invest in first class mail.
Finally, invest in first class stamps because imprinted postage looks cheap – and is considered by many as junk mail. If you will invest in first class mail, you’ll even enjoy the advantage of having the “Return to sender” feature. This allows you to update your mailing list so you won’t have to pay for stamps for the same customer in the future.
Follow these tips to make the most out of your postcard marketing campaign.