If you are looking for a business card print service provider, you are on the right path because it is very difficult to introduce your brand to a new customer without it. It may be an old school form of advertising, but it is as effective today as it was several centuries ago. Just imagine how awkward it must be if a potential customer asks for your office number and you have to read it manually to her so that she can save the contact information on her phone. Not only are you asking her to do all the work, but it makes you look unprofessional.
Fortunately, there are many ways for you to modernize the design of color business cards while still allowing you to foster human connection. One way is to incorporate your social media handles on your business card layout. Take a look at the advantages of doing so:
- Social media makes it easier for customers to ‘find’ you.
Whether you have classic or plastic business cards, the fact that you are including your social media handles on your contact information makes it a lot easier for customers to find you. If you are a practically unknown name in the beauty industry, for example, but you have handmade products which you think women will really like – the first thing they’ll do is look you up on Instagram, Twitter, or Facebook. Instagram in particular is very visual so once they see gorgeous pictures of your products on the site, they are bound to tell their friends about it.
- It’s a cheap and effective way of reaching out to your target audience.
There are practically no costs involved in creating the most popular social media accounts, so you get free advertising and exposure. It is also an effective way of reaching out to your target audience. The more likes your posts get, the more widespread your brand information will be.
- You can get instant feedback about the products or services you are offering.
If you are offering a new product to your customers, you can use social media as a way to get instant feedback. You can create polls or survey, or posts which will literally ask them for feedback. To sweeten the deal, you can make commenting fun by giving freebies to those who will answer your survey questions.
- Social media engagement builds trust and customer loyalty.
More importantly, social media engagement is one way to build trust and boost customer loyalty. Since your social media accounts are there for everyone to see, it makes it easier for your target audience to put their trust in your brand. They become more familiar with the products or services you’re offering as a company. They can also rely on these social media accounts as a way to easily get in touch with you.
As you can see, there are numerous benefits to including your social media handles as part of your contact information on your business cards, so have a set printed out for yourself right now!