In today’s business environment, digital advertising may be the obvious choice for marketing any brand. But because everyone is into digital, there is such a novelty with printed advertising materials, which is exactly what makes them effective. If you want to complete your print advertising campaign, make sure to print EDDM postcards and include them with notepads, brochures, business cards, flyers, envelopes, and similar products.
EDDM Postcard Paper Options
Naturally, the first thing to do if you want to launch an EDDM postcards marketing campaign is to look for a printing company. Check if they offer digital or offset printing services. Also check on the quality of printing, materials, and customer service that they offer; the turnaround time; and the prices of the printing packages.
For the paper options, here are a few questions to ask:
- What are the available postcard sizes?
The smallest postcard that you can order is 4” x 6”. There are other sizes available, the best performing is 6” x 11” and you can go as big as 6.5” x 12”.
- Should I print one-sided or two-sided?
Although there’s an additional rate for two-side printing, it is still a more economical option than printing two one-sided postcards. Make your selection based on the length of the message that you would like to print on the postcard.
- Which paper finish should I choose?
For the thickness, 16-pt. or 17-pt. paper stock is used. Next, choose between an ultra-smooth matte finish or an ultra-smooth gloss finish.
- Other things to consider
Also decide on the quantity that you will order. If you will go with offset printing, remember that the price per piece gets lower as the number of pieces that you order gets higher. For instance, ordering 1,000 4” x 9” postcards is pricier than ordering 2,500 or 5,000 pieces.
By knowing what your paper options are for EDDM postcard printing, you can come up with a piece of marketing material that will impress your customers and boost your overall sales.