When having something like spot UV business cards printed out, it is important to pay close attention to even the smallest details. There are many professional-looking business cards out there with odd sizes, a portrait instead of a landscape orientation, or a material that’s out of the ordinary. But if you want a classic effect that will still make you stand out, the spot gloss effect will achieve exactly that.
How are spot gloss business cards made? These printing jobs are taken on by professional offset printing companies. Unlike digital desktop printing, offset printing is a bit more complex because different coating can be used to achieve a specific effect. With spot gloss UV cards, for example, a special varnish-like coating is applied on top of the card. For this, an additional file in solid black and white is required.
The spot UV effect appears in such a way that the rest of the card’s surface has a matte coating, while a specific part has a glossy finish. Let’s say that you want to highlight the logo of your company which is encased in a square illustration. You need to create an additional file for this in solid black and white. During the printing process, that portion will get the spot UV treatment. Everything that’s in the square logo will appear glossy, while the rest of the card has a matte, silk, or satin finish.
To achieve the best results with a spot gloss business card, follow these quick tips:
- Do not go with thin fonts or shadow effects. Highlight an entire portion or logo. If you want specific letters to appear glossy, choose a block or thick typeface.
- For spot UV gloss cards, a silk 17-pt. paper or any thick paper is recommended. This way, the gloss effect of a particular area in the card is what will stand out.
When you print business cards with a spot gloss effect, choose an offset printing company and make sure that you know how to layout the design in such a way that the highlighted part will stand out. All in all, spot UV cards are a great way to put on the spotlight your business name or company logo.