If you ordered a set of standard-sized spot UV business cards, then you are already on the right path in advertising your brand. Business cards are an effective way of branding, and it can be part of your print marketing campaign. Let’s say that you just launched a business and you are in the process of gathering new clients. The cheapest way to advertise is to print business cards, letterheads, flyers, brochures, envelopes, and notepads. When you distribute notepads at a trade show, for example, make sure to also include business cards in it. The more people to get their hands into your printed promotional materials, the easier it will be to gain new customers and make your brand more well-known.
Now, how can you make sure that your business cards will leave a lasting first impression? By simply choosing a variant that’s as impactful as spot gloss business cards, you are well on your way towards making an excellent marketing statement. Your goal in printing out the cards in the first place is to leave a great first impression. If you hand over a thin, barely noticeable business card to a supplier, imagine how disappointing it must be to see such poor quality. Meanwhile, investing in a business card that’s made of thick grade paper, with luxurious printing effects like spot UV treatment – it will make an instantaneous impact.
Another thing to think about when you print business cards is its distribution. If you have a food business, for instance, you can include one business card in every takeout bag or delivery box. Simply putting your cards out there will give your business influx a good boost.
If you want, you can also turn your business cards into a discount coupon or a membership card. Using the previous example of running a food establishment, you can tell your customers that the business card will qualify them for a 10% discount when they order food to go or when dining in. You can also create a membership program where a specific group of customers will be entitled to freebies or discounts. Offering such benefits to your existing and potential clients will develop loyalty to your brand, increase your profit, and make your business grow significantly.