Similar to postcards, business cards, envelopes, and letterheads, rack cards printing should be part of every business owner’s print promotional campaign. The good news is that there are many online printing services which are now offering cheap business cards or rack cards printing packages – at an affordable price without compromising the quality. Rack cards are slim cards used to advertise products, services, or events. They are designed to be displayed in what are called rack or brochure stands. When people pass by, they can pick one up to read and take home.
Creatively Design Your Rack Cards
After looking for a print shop to order your rack cards from, the next and most important thing to think about is the design. The response to your advertising message will depend on how well-designed your rack cards are. Here are a few ways for you to creatively design your rack cards:
- The upper portion of the card should include the most important information.
Rack card displays or holders have full back, with a shorter front so the upper portion of your card is what will be seen by the reader. This means that they should be able to read your message even before they pick up the card from the holder. Make sure that there is a catchy tagline, and your business name and information should be placed prominently on top of the card.
- Use colors which are the same as your business logo.
To make your branding consistent, use colors which are the same as your business logo. If you have a black-and-white logo, for instance, use the same color scheme in designing your rack cards. Mix it with something bold for contrast and to attract the eyes instantly.
- Highlight the benefits.
With a 4” x 9” or a 3.5” x 8.5” card, you have very limited space so you should highlight the benefits that a customer will get from buying your products or services. Use bulleted lists instead of chunks of text to make it easier to read.
- Use the back page for your call-to-action.
Finally, use the back of the page to include a call-to-action. You might want to include a QR code that leads to your website, or a promo code that they can use for discounts or freebies.
Creative design and proper placement of accurate information are the keys to having a successful rack cards advertising campaign.