A Glimpse at the Usefulness of Rack Card Printing

You may want to use rack card printing as a way to promote your business. You’ve seen one of these long, eye-catching cards at theatre shows, trade events, conferences, and other occasions which attract a huge group of people. When an image on the card is compelling enough, these cards are even taken home as a souvenir by lots of individuals. With such usefulness, there’s no reason for you not to include rack cards as part of your promotional campaign.

Rack Card Printing Tips

So what are the things that you need to remember when having rack cards printed out? Take a look at the following tips:

  • Choose the right size and printing process.

If you want to print rack cards, you can choose from two sizes and two printing options. There are 3.5” x 8.5” cards as well as 4” x 9” cards. Both will fit most card containers or can simply be laid face up on a table during promotional events. For the printing process, you can choose from digital and offset printing. The latter offers better quality than digital, although it’s a bit more expensive.

  • How about the layout of the card?

Let’s use a Broadway show rack card as an example. On the upper part of the card is the title of the show. A brief description of the event in the middle along with an image or two, and a call to action at the bottom. For the images or illustrations, make sure that they are high-resolution and eye-catching. See to it that your contact information is up-to-date, and the call to action should lead the reader of the card to act on your offer. If you want them to give you a call, if you want to offer discounts, or visit your social media accounts for more information about your business, the call to action takes care of that.

  • Go for the option where the lower part of the card can be torn off and turned into a coupon or a business card.

Finally, for the 3.5” x 8.5” cards, there is usually an option to have the lower part torn off and turned into a business card. These are die-cut with a perforation in the portion where you can tear off the rack card to be turned into a business card or coupon.

True enough, rack cards make for a perfect complimentary item for your overall promotional print campaign.