Rack card printing, when combined with other printed promotional materials like banners, flyers, and brochures, make for the perfect advertising campaign for print. No matter what product or service it is that you are offering, you can always use these eye-catching cards to spread the word about your brand.
Things to Remember when You Print Rack Cards
Rack cards should have an eye-catching design, high-quality print, and should be made from good quality material. The more time you spend taking into account every aspect of these rack cards, the more desirable the results would be.
Take a look at some more things that you need to remember when having rack cards made:
- Take design and color into consideration.
Rack cards are bigger than business cards but have lesser space than brochures. This means that you should make the most out of the available space you have. If you are in the food business, for instance, you can order 4” x 9” or 3.5” x 8.5” rack cards. Print a sample menu at the upper part of the card and your contact information at the bottom.
At offset printing presses, you even have the option to get the cards printed out in such a way that the lower or upper part of the part can be detached. This portion can be your business card or a discount coupon that customers can use. This creative way of merging two cards together: a business card and a rack card – makes the recipient of the card even more interested with that you’re offering as a brand.
- Learn about your printing options.
Decide whether you want to go for traditional digital printing or the more high-end offset printing. If you want to impress customers, it is better to go for the higher quality print, especially if the company uses top-of-the-line equipment like Heidelberg printing presses.
- Keep the overall look simple but still eye catching.
Lastly, make sure that the overall look of your rack card is simple yet eye catching. It may have more space than a business card but you still should not overcrowd it with too much information. See to it that the images are high-resolution and attention-grabbing. Don’t forget to include a call to action. This states whether you want customers to give you a call, visit your website, engage on social media, or take advantage of a new product or service you’re offering.
Keep these things in mind when printing rack cards, which you can use as a major part of your advertising campaign.