If you are planning to print postcards online, you are on the right path when it comes to advertising because these cards are a truly effective marketing tool. Whether you’re offering a handmade product or a unique service to your customers, you can let them know about your brand with the help of postcards. Here, we will take a look at how you can use custom postcard printing as a powerful advertising tool to help spread the word about your business.
The Essentials of Postcard Printing
There are two types of printing process available for postcards: digital and offset. Offset printing is better in terms of quality, especially if Heidelberg printing presses are used. Perhaps the only advantage of digital printing is that it is a bit cheaper, and there are many digital printing companies operating today.
Next, in order for you to effectively use postcards in your advertising campaign, you must make sure that it is designed properly. Here are a few tips on how you can do just that:
- Include your company information and logo on the layout of the postcard.
Postcards are a bit larger than business cards but smaller than brochures. This makes it ideal to use as a promotional tool and as a way for customers to know how to get in touch with you. When designing postcards, make sure to include your up-to-date contact information, business address, email address, and social media handles.
- If you are including a coupon on the postcard, make sure that the coupon part is easy to tear off.
If you are using the postcard as a promotional tool, you can have one portion of the paper die-cut. The easier it is to tear off, the more enticed a customer will be to use it when buying a product or taking advantage of a service from your store.
- Include an expiration date on the offer.
If brochures should have a call to action, postcards used as a marketing tool must have an expiration date. This ‘puts pressure’ on the customer to act fast – otherwise, they will not be able to take advantage of the discounted price or other benefit that you are offering as a business.
Learning about the basics of postcard marketing is one way to boost your sales and enhance the loyalty of your customers, so consider having a set printed for your business right now.