Business card printing is a cheap yet effective way to market your brand. Whether you’re manufacturing a product or offering a service, it will help spread the word about your brand, legitimize your business in the eyes of your customers, and help you achieve your most immediate business goals.
But how exactly did the process of distributing business cards start? They used to be called trade cards, and were utilized as a form of advertising and sort of a map system in 17th century England. From there, the popularity of trade cards soared and they were used to promote everything – from formula milk to patient medication. Trade cards indicated the name of the business, its products, business address, and contact information. Nothing much has changed from trade cards to business cards – they are still being used as a form of print advertisement up to this day.
Now that you already have an idea about the history of business cards, let us take a quick look at the factors that you need to consider when looking for printing service:
- The cost and quality of service
There are two types of printing service available: digital and offset. As compared to digital printing, offset printers offer six to eight times better quality – so it pays to invest in this type if you want to get good quality prints.
- The design and layout of the card
Of course, you also need to think about the design and layout of the card. Do not overcrowd the small space you have with too much information. Depending on your target client, you can come up with a design and layout that will appeal to them. Consider even the smallest details – from the colors to the font, as well as the image and the way that the contact information is laid out.
- The material used
Lastly, consider the material used. You can take your pick from plastic business cards; thin or thick paper which has 15% to 75% the thickness of a credit card; or laminated paper which can give a fabric-like effect to the card. Premium cards like suede business cards or silver/gold foil will make a great first impression to customers.