What are med spa businesses? It is a combination of a traditional day spa and a medical center offering aesthetics services. The non-surgical aesthetic/medical services are performed under the supervision of a licensed physician. The goal is to offer non-surgical treatments which help ‘rejuvenate’, enhance, refresh, and beautify the skin and body. Some examples of the treatments offered by med spas are Botox injections, non-surgical reduction of fat, tattoo removal, laser hair removal, laser skin resurfacing, chemical peels, injectable dermal fillers, and microdermabrasion. Instead of getting a surgical face lift, for example, more and more clients are getting alternative, non-surgical treatments which is why med spas have grown in popularity. Now, if you are a med spa operator, how can you advertise the services that you are offering? Why not go for eddm postcard printing? EDDM is the Every Door Direct Mail service offered by the United States Postal Service.
If you are a med spa owner and you would like to spread the word about the aesthetic treatments that you have, EDDM is an affordable yet effective form of advertisement. Here’s a quick look at the process:
- You will get in touch with an online printing company that offers EDDM.
- The print shop will work with the USPS to send your marketing postcards to every door within a zip code, mail carrier route, or address group based on demographic. Since your med spa services are geared more towards women, you might want to narrow down your mailing list to households where there are women living. You can also narrow down the mailing list based on average household income, household size, age bracket, etc.
- After you have chosen which EDDM printing package to go with, the print shop will process your order. Once the postage fee is paid, they will fulfil the rest of the requirements for you and even bundle the postcards in 100s – as required by the USPS. After bundling and finishing the paperwork, the print shop will deliver the postcards to the local post office in your area for individual distribution.
As you can see, almost no work is involved in advertising using eddm postcards. By simply designing an effective marketing postcard, you can effectively spread the word about the med spa services that you offer. This will, in turn, enhance your brand, increase inquiries about the services that you offer, and help your business grow.