If you’re a business owner, you must consider postcard printing as a primary form of advertisement? Why? Check out these reasons:
- There are many digital or offset print shops that offer cheap postcard printing packages. When you order more copies, the price per piece gets lower.
- There are different distribution methods available. Go for direct mail if you have a mailing list so that you can send the marketing postcards to your existing customers. EDDM or Every Door Direct Mail is a service offered by the United States Postal Service where they partner with print shops to mail out marketing postcards to every door within a zip code, mail carrier route, or address groups based on demographics. At just a few cents postage fee per postcard, you can send out mailers to potential customers even without buying a mailing list. Lastly, you can distribute the postcards personally in areas where there is high foot traffic.
Let’s say that you are offering massage therapy services. By simply printing and distributing postcards, you can let as many people as possible know about it. Whether you are a professional masseuse working on your own or if you are part of a spa or health and wellness business that offers massage therapy sessions, you can use postcards as a form of advertisement.
The first thing to do is look for an online printing company that is reliable and offers reasonable prices for the printing package. Next, work on the design of the postcard itself. Since you do not have that much space to work with, use keywords when writing the headline for the postcard. Use words and phrases like relax, refresh, rejuvenate, clear your mind, or pamper your body on the headline. Include high-definition photos of women or couples enjoying a luxurious massage. Make sure that your contact information is accurate and up to date to make it easy for clients to book your services. At the back of the postcard, you can include a promo code to increase the response rate to your postcard mailers campaign.
If you need a slew of new clients or you want old clients to come back for a luxurious, pampering massage session, remind them of the availability of your services with the help of marketing postcards.