When you’re in the restaurant business, there is a certain crowd that you will attract based on your dishes, the interiors, and the vibe of the place. You might have a crowd that is mostly young professionals, couples, workers, or families. But if you want to broaden the diners that your food establishment attracts, you may want to consider takeout menu printing. For this, you will print a takeout version of your restaurant menu. Instead of it being made of thick cardboard, it can be printed on thinner paper stock because the idea is for people to be able to take these home.
Takeout menus can be distributed personally; included in delivery receipts and other paper transactions; included in takeaway orders; included in mailers; or you can simply display a stack of them right outside your restaurant. When people get one, they will have an idea about your menu items and the prices. When you include takeout menus in mailers, that is another form of print advertisement to make more people aware that your business exists.
Determining Your Target Market
Next, how can you determine your target market if you would like to include takeout menu printing as part of your advertising materials? As mentioned earlier, the interiors and dishes that you offer are factors of the type of crowd that you will attract. But here are a few more details about your target market:
- Those who will be tempted to take home one of your takeout menus are people who are looking for utmost convenience. Instead of slaving away for hours in the kitchen, they’d rather order takeout and still enjoy restaurant quality dishes.
- Those who are always in a rush always look for convenience buys – starting from pre-assembled items for the home to takeout lunch or dinner.
Convenience is the keyword here, so the items in your takeout menu should be high-profit items which are easy and quick to prepare. Once you have ordered takeout menus from the online printing services provider of your choice, distribute it accordingly and wait for your sales to be given a boost.