Rack cards are usually seen at Broadway shows, movie theatres, plays, restaurants, and other business establishments. Unlike business cards which can only indicate your contact information, there is more space for you to “talk” to your customers using rack cards. How you get your message across is entirely up to you, but these cards are truly an effective and budget-friendly way to market the service or product that you’re offering.
Top 5 Rack Card Printing Tips to Keep in Mind
Let’s say that you decided to have a set of rack cards printed out so that you can distribute them during a trade show that you’re participating in. What are the things that you must keep in mind when you print rack cards? Here are our top tips:
- Look for a good printing company.
You can choose between digital and offset printing companies. Digital printing is cheap and common, but the quality is not at par with offset printing. If you want something that will leave a lasting impression to your readers, go with offset printing.
- Do not overcrowd the card with too much information.
Rack cards are available in two sizes: 4” x 9” and 3.5’ x 8.5”. Unlike lengthier brochures and flyers, this does not give you too much space to work with – so maximize the space that you have available. However, do not make the mistake of overcrowding the card with too much information. Not only will it be an eyesore, but it will be difficult to layout and read.
- Let the image and content deliver your message.
If you’re in the food business, make sure to include one or two drool-worthy images of an item that you have on your menu. The pictures should be professionally shot with good lighting, while the copy should be on point when it comes to delivering the message.
- Make sure that the overall look of the card suits your image as a brand.
Use complementing colors that match the logo of your business. Once the layout is finished, review the overall look of the rack card. Is it eye-catching enough? Is it a printed product that you will be proud to distribute to your customers? If the answer is yes, then you would have fulfilled your marketing objective.
- Consider having a rack card with a detachable business card.
Finally, consider printing our rack cards with a portion that’s a detachable business card. This double purpose printed advertising material will save you money, can be a conversation starter, and is something that your customers will truly appreciate.