If you own a restaurant or any food establishment, you need to invest in good quality, well-designed menus. Use the dine-in menus for customers and takeout menus for advertising. There are printing companies that specialize in takeout menu printing – look for one which offers high-quality offset printing to get the best results.
Ways to Distribute Takeout Menus
After having a company finish the takeout menu printing task for you, how would you go about distributing them? Here are a few ideas:
- Include a takeout menu in every delivery or takeaway package.
When you order pizza, don’t you usually receive a copy of their takeout menu with your receipt? Even if it’s food other than pizza that you are selling, you should include a takeout menu in every delivery or takeaway package. This can be kept by customers for future reference, and it’s an excellent way to get repeat orders.
- Add one when giving out receipts to suppliers.
Suppliers can be customers, too. If you are receiving raw ingredients from a supplier, for example, include a takeout menu with the receipt so that you can increase your network of prospective customers.
- Add one to the receipts of dine-in customers.
You should also include a takeout menu in the receipts of dine-in customers. Better yet, have some in-store promotion where they can win freebies or get discounts from their bill if they sign up for your mailing list. Use this list to send out mailers and other advertising materials in the future.
- Send takeout menus in mailers.
Perhaps the most effective way of distributing takeout menus is by working with an EDDM mailing company. EDDM stands for Every Door Direct Mail, where the printing company works with the USPS to send mailers to every door in the zip code of your choice. This way, you won’t have to gather customer’s addresses manually. EDDM mailing would not cost you that much. At just a few cents per takeout menu, you can send out mailers and effectively reach out to those living within the vicinity of your food establishment.