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Marketing Techniques to Live by when You Print Pizza Menus

One of the biggest mistakes that you can make as a food business owner is failing to realize the importance of seemingly small tasks such as to print pizza menus for takeout, for example. Why focus on your to go menu when you have dine-in options available? Here’s a quick list of the reasons:

  • You are losing a huge percentage of potential customers if you don’t offer to go or delivery services. This is especially true when it comes to easy-to-eat food items like pizza or Chinese takeout. People love the convenience of ordering meals which are cheap, delicious, and fast. If you don’t tap into this market, you are not making the most out of your earning potential as a food business.
  • Since you don’t have to prepare the food item for dine-in serving, wash dishes, and clean a table, to go customers will save you a lot of time and manpower. You will also earn more profit because you can add more to the price since customers are willing to pay for convenience.

 

Marketing Tips for Print to go Menus

 

Next, what are the marketing tips that you need to live by when you print carry out menus? First, focus on the design and content of your menu. If you’re running a pizzeria, for example, limit your takeout options to just seven flavors – any less and customers will feel short changed, while having too many items to choose from will make them feel overwhelmed and unable to make a choice.

 

Design-wise, make sure that there is a good balance between text and images. If you must include pictures or hand-drawn illustrations, make sure that they look appetizing and eye-catching. For the text, you can include a short description of each pizza flavor, for instance, and make sure that the menu is not crowded with too much information.

 

Second, look for distribution options that will reach out to a broader audience. After printing a set of to go menus, you can place them:

  • Inside every to go order or delivery order.
  • In a prominent place just right outside your restaurant, so that customers won’t have to come inside just to see what you have to offer as a food business.
  • Inside direct mailers – where you can include postcards, discount coupons, or business cards to complete your print marketing materials.

 

If you’re holding a promotion, you can also have an employee distribute the menus in areas where there are a lot of people passing by.

 

By paying attention to the design and distribution of your to go menus, you can make this powerful marketing material work to your business’ full advantage.

 

 

 

 

 

 

 

Print Pizza Menus & Watch Your Profits Soar

For most families, ordering pizza for dinner is a regular habit because it frees them from chores – so if you’re in this business, you should think about print pizza menus. The same thing holds true for casual or even fine dining establishments. You must offer customers the convenience of ordering food to go. This way, even if they do not have time for a sit-down dinner or if they are off to somewhere and just need to order something filling, fast – they will still consider ordering food from you.

Now, if you are offering different pizza flavors, how can you make sure that your menu becomes a marketing tool that will result to a boost in your profits? Here are a few tips:

  • Look for a company that specializes in tasks such as creating print to go menus. Gone are the days when pizzeria menus used to be thick, overly large menus with descriptions in big font. Today, you can still go for the oversized menu – perhaps for dine-in customers – but if you are targeting those who are ordering food to go, you must have a smaller, more easily accessible menu. Takeout menu printing companies usually offer pizza menus in these three popular sizes:
    – 8.5” x 11”

-8.5” x 14”

-11’ x 17”
When looking for a company to print the pizza menu for you, make sure that they offer full color HD printing; a variety of folding options; and good quality offset prints.

  • Pay attention to the design and content of your menu. Most people are visual so if you want to attract customers to order food from your menu, make sure that the images are drool-worthy. The pictures must look professionally-shot and appetizing. For the content, you should have updated contact information. It’s better not to incorporate dollar or currency signs on the menu – and use strategic pricing. For example, instead of pricing $10 for a pizza, you can use 9.95 or 9.99. This will make people think that they’re spending less and getting the best value for their money.

 

  • Distribution is also important. When you print carry out menus, remember that it should not be just for customers who are regularly ordering pizza from you. You should include a copy of the menu for every pizza order delivered to customers. You can also have the employees distribute the menus in high-traffic areas. You can send out mailers or put a stack of menus just outside your restaurant so people don’t have to actually set foot inside the store to see what you have to offer.

 

By remembering these key tips, you can make your pizza carry out menus work to your full marketing advantage.

Sure Fire Ways to Succeed in Marketing Your Print Pizza Menus

Now is the best time to print pizza menus if you haven’t already done so. Being in the food business, there really is untapped market if you are not offering delivery or takeout food – so it’s a must to include it in your daily operations. The question is, how can you make the most out of your print to go menus? Here’s a list of sure fire ways to succeed in it:

  1. Make a great first impression.

When you print carry out menus, pay close attention to even the smallest details. There are printing companies that offer full high-definition printing for takeout menus in different sizes including 8.5” x 11”; 8.5” x 14”; and 11” x 17”. When you have good-quality offset prints, your menu will leave a lasting impression to your customers. You don’t even need to invest in professional menu design – as long as there is a good balance between images and text and the overall design is attention-grabbing, you’re good to go.

  1. Aside from convenience, you must offer customers more benefits when printing takeout menu.

Why not make your menu printout double up as a discount coupon? Or, if you’re mailing out menus, you can include a copy of your business card which they can present to your store and use as a discount coupon. The more benefits you offer to your customers during the ordering process, the more loyal they will be to your brand.

  1. Display a blown-up version of your menu at your front window, or put a basket full of them right outside your front door.

If you have a sophisticated-looking pizzeria or a cute diner, there are still customers who might be hesitant to walk in because they think that they can’t afford the items in your menu. To discourage this, why not display a blown-up version of your menu at your front window? Or, put a basket full of your menu printouts right outside your front door. This way, people will have an idea about your food costs and they’ll feel more confident to order takeout or delivery.

  1. Place a menu inside every delivery or takeout bag.

Spreading the word about your business is key if you want to attract more and more customers. For this, you can look for other creative ways to distribute your to go menus. How about placing a menu inside each delivery or takeout bag? When you’re billing a supplier, you can include the menu inside the statement so that other people can try out your food. Instead of scrambling when a customer asks for a copy, make it convenient for them to pick one up by prominently displaying copies of the menu on each side of your counter, or right in front of the cashier. You can also post one in a public bulletin board, or send out the menus as mailers.

Follow these tips in marketing your food business and experience a surge in sales in no time at all.

Layout & Design Techniques when You Print Pizza Menus

If you own a pizzeria, you naturally need to print pizza menus that customers can use as a reference when ordering. Whether it’s food to go or for dining in, these menus must give them a quick look at the sumptuous pizza flavors, drinks, and side dishes that you can whip up in your kitchen. These menus will also drive sales, so you need to make sure that it’s visually appealing and tempting to the palate.

If you are still in the process of creating your print to go menus, here are a few layout and design techniques that you can borrow:

  • Decide on the size of the menu.

When you print carry out menus, you can take your pick from these sizes:

  • 5” x 11”
  • 5” x 14”
  • 11’ x 17”

The size of the menu will be the basis of the layout and design. Don’t be afraid to go bold and create an oversized menu – the more space you have to feature your dishes, the better.

  • Set your menu apart from the competition.

Next, check out the takeout menu of your direct competitors. Are they using an only-text menu, or is it a combination of text and images? While you’re at it, check out the price as well.  Make sure that the rates of your food items fare well against your direct competitors – otherwise, they might rake in more sales.

  • Use professional-looking food photos or illustrations.

If you must use food photos, make sure that the colors are realistic but still pop out. If possible, have them taken by a professional photographer. If you’re selling food items from a family heirloom recipe, vintage illustrations might work better to your advantage.

  • Choose complementing colors and fonts.

Lastly, make sure to pay close attention to even the smallest details when designing your takeout menu. The design, background color, font type and size – all these must blend together to create a visually appealing menu that will sell your dishes to hungry customers. To achieve professional results, go for offset instead of digital printing – and choose a company that has the length of experience and proper equipment when it comes to menu printing.

 

 

 

 

Top Tips when You Print Pizza Menus

If your assigned task is to print pizza menus, how do you go about it? How can you make sure that you will not just finish the assignment, but succeed in letting the menu speak for your food business as well? Read on to find out.

Things to Remember when You Print Carry Out Menus

Be it pizza, Chinese, sandwiches, or other types of food, your dine-in and takeout menus are an important ingredient in running your food business. It’s the first thing that hungry diners will look at when they walk into your restaurant, so it says a lot about what you are as a food establishment. To get started, here are some key things to remember when printing out your takeout menu:

  1. Know what drives food sales in the first place.

For sit-down restaurants or diners, almost 80% of the sales comes from your menu – the waiting staff will sell the rest to the customers. For takeout fare, the number is definitely more than that – so you need to make sure that when you print to go menus, it has all your bestsellers and the quick-to-prepare but profitable dishes.

  1. Make sure that there’s a good balance of text and images.

Look at the online menus of the most popular fast food chains. There’s a good balance between text and image. If you must include food pictures, leave enough white space around each photo to still make it look interesting.

  1. Be aware of the ‘hot spots’ in a menu.

The upper right hand corner of the menu is one of the hotspots – although after scanning the whole page, people read menus as they would the page of a book. Keep this in mind when deciding how to layout the page.

  1. Skip the dollar signs and columns.

You don’t want people to feel the pinch of what they’re buying in their pockets – so skip the currency sign. Also, 9.99 looks less expensive than 10.00 even though there’s very little difference between the two amounts, so use such a strategy when pricing your food items. It also pays to use boxes and a more unique layout instead of traditional columns, with the prices arranged from the most to the least expensive.

  1. Know how to distribute menus to boost sales.

Finally, your takeout menu should not just be placed inside the restaurant or the takeout counter. People passing by may want to learn what your prices or pizza flavors are without having to walk into the restaurant – so keep several copies outside for them to pick out. You can also distribute a copy of your takeout menu to suppliers, in every delivery order, in public bulletin boards, and anywhere or any event where there is plenty of foot traffic.