If you’re a small business owner, you might think that you are saving money by purchasing a desktop printer for all your printed marketing needs instead of ordering inexpensive business cards from professional printing companies. Although there might be some advantages to taking the DIY or do-it-yourself route when it comes to printing promotional materials, there are a few downsides to it as well. In the next section, we will look at the pros and cons of DIY versus professional printing.
DIY versus Professional Printing
• DIY Printing
DIY or do-it-yourself printing involves purchasing a decent desktop printer so that you can print out business cards, postcards, brochures, flyers, and similar marketing materials. Using a computer desktop printer may allow you to produce inexpensive business cards but when it comes to results, nothing beats the quality of professional printing. Business cards will make a huge impression to your customers because it’s a representation of your brand. If your desktop printer can only produce business cards that look homemade, your clients and customers will definitely not be impressed. Perhaps the only exception is when you are offering affordable products or services, so you want to create business cards that are quite simple.
Another disadvantage of DIY printing is that you still have to spend money on the hardware, paper, ink, and maintenance. If you have inexperienced staff, they might not set up the printer properly so instead of saving money, you might end up wasting even more of it due to rookie mistakes.
• Professional Printing
With professional printing, you can order inexpensive business cards without compromising on quality. There are many professional printing companies that have a purely online ordering process, so you won’t even have to visit their office. You can make use of their online design tools or downloadable templates so that you can create a design for inexpensive business cards. They might be inexpensive to order, but the results are still professional-looking and impressive.
In the end, any extra investment on hiring a professional company to print inexpensive business cards is still worth it. By leaving it to the pros, you can have high-quality business cards that will impress your customers – without spending any more than what’s necessary.